Tech Needs More Age Diversity
Despite frequent public commitments to diversity, the tech industry isn’t kind to those over age 35.
Posts
In Defense of Women In Tech
There have been attempts to justify the stark gender disparity in tech. But none of them are valid.
B2B Breakups: 200+ Interviews With The Ones That Got Away
Never waste an opportunity to learn from a lost deal.
SEO: The Balancing Act of Visibility and Utility
How should marketers balance the need to be visible with the need to be relevant and useful?
The Spy Who Wasn’t – Clarifying Competitive Intelligence
What is competitive intelligence (CI)?
A nuanced understanding of the marketplace in which you and your competitors are situated? Yes.
Corporate espionage? No.
Mastering The Mid-Market: Lessons In Leadership With Charlie Nooney
If you’re going to transition from one market segment to the other, you sometimes just have to “rip off the Band-Aid hard,” according to MobiTV CEO Charlie Nooney.
Ageism in Tech: The Silent Career Killer
Ageism in tech is common knowledge, but, oddly, there doesn’t seem to be a lot of data on it.
Big Data Ethics: Math Responsibly
Big data can be used to create a powerful supporting argument for nearly anything. Wielded foolishly or maliciously, the potential for harm is great. It has never been more important to use math responsibly.
Riveting Research: It’s Not a Mission Impossible
There is no excuse for a dry market research readout.
Are Your Market Assumptions Still True?
You could be on a collision course for a stall point. Many companies don’t even recognize their market assumptions are wrong until it’s too late!
B2B Revealed Podcast
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.