Skip to content
Cascade Insights
Cascade Insights
  • B2B Market Research
    • Brand and Messaging
      • Message Testing
      • Brand Research
      • Thought Leadership
      • Research Activation™
    • Buyer Research
      • Buyer Personas
      • Key Buying Criteria Research
      • Jobs-To-Be-Done Research
      • Customer Satisfaction Research
    • Market and Opportunities
      • Competitive Landscape Analysis
      • Win-Loss Research
      • Partner / Channel Research
      • Go-To-Market Research
  • AI Research, Consulting and Training
    • Research Services for AI Companies
    • AI Workforce Transformation
    • AI Acceleration for Market Research Teams
  • Insights and Perspectives
    • Cascade Blog
    • Case Studies
    • B2B Resources
    • AI Tool Reviews
  • About Us
    • Our Story
    • Our Clients
    • Client Testimonials
  • Contact Us

Scott Swigart

Explore our customer case studies to see how we drive innovation and success in the B2B tech market."

Panel Providers Vs. Expert Networks
July 21, 2022

Panel Providers Vs. Expert Networks: Who Gives the Highest Quality Respondents?

Research vendors should field surveys with high-quality respondents. But as we have discovered, that’s not always the case. Our investigative journey digs into the issues we found with some vendors and how we made those discoveries.
Read More
B2B Customer Experience Research
February 22, 2022

B2B Customer Experience Research: Turn Grimaces Into Grins

Learn how to turn your customers’ grimaces into grins by including qualitative research in your approach to customer satisfaction.
Read More
Research Panel Quality Check: Trust Then Verify
September 22, 2021

Research Panel Quality Check: Trust Then Verify

Research panel quality is notoriously bad. Find out why and understand what you can do to combat low-quality online panels.
Read More
Why You Need Message Testing: 6 Worst-Case Scenarios You Risk Without It
September 13, 2021

Why You Need Message Testing: 6 Worst-Case Scenarios You Risk Without It

What can go wrong without message testing research? Here are six scenarios B2B tech companies risk without it.
Read More
B2B partner enablement
June 29, 2021

How to Build a Trustworthy B2B Partner Program

Are you sowing trust with current and prospective partners? Foster productive partnerships that last with an effective B2B partner enablement program.
Read More
user persona research
May 12, 2021

How Does a Person Fall in Love…with Your Product?

Is it love or is it hate? If you’re uncertain how users feel about your product, you should commission user persona research to find out.
Read More
Market Opportunity Study
April 8, 2021

Market Opportunity Research: What’s the Point?

Once you’ve completed a market opportunity study, we can give you the guidance to understand what comes next for every department involved.
Read More
Market Opportunity
March 23, 2021

Market Opportunity: Go Beyond Quant to Get the Right Insights

You may think quant research is enough to understand your market opportunity, but it doesn’t guarantee the insights you need. Here’s what to do instead.
Read More
Market Opportunity Research
March 9, 2021

Market Opportunity Research: Demand Evidence and Think Critically

Market opportunity research will give you the confidence to know there is a market and a need for your solution.
Read More
Concept Testing
February 23, 2021

Success Isn’t Guaranteed: Concept Testing Can Help

You want your new technology to be adopted by millions. Concept Testing can show you what you need to fix before you launch.
Read More
B2B Concept Testing
February 11, 2021

Make Better Decisions With B2B Concept Testing

As you plan a new product or service and go-to-market strategy, B2B concept testing can protect you from poor investments.
Read More
win-loss analysis
January 24, 2018

Win-Loss Analysis: 6 Reasons Why You’re Losing Deals

Win-loss analysis from 200+ interviews with B2B buyers. How to avoid common blunders like inflexible pricing, misguided messaging, and bad sales strategy.
Read More
June 13, 2012

Annual Investigative Reporters & Editors Conference

FOR IMMEDIATE RELEASE Contact: [email protected] Phone: 503.898.0004 www.cascadeinsights.com   Authors Sean Campbell and Scott Swigart to Speak at Annual Investigative ...
Read More

  • B2B Market Research Services
  • AI Research, Consulting, and Training Services
  • Our Story
  • Cascade Blog
  • Case Studies
  • B2B Studies & Resources
  • AI Tool Reviews
  • Our Clients
  • Client Testimonials
  • Contact Us

What are you looking for?