This is the second blog in our multipart series where we assess what it means to have a high-quality panel, how to develop a great quantitative survey, and where panels and panel firms come from. This article focuses on developing the right research questions to create a strong quantitative survey. To read the first article in the series, click here.
You can’t write an effective B2B quantitative survey if you don’t care. Yet, unfortunately, that’s how many surveys are created today, by folks who don’t give a damn. Today, many surveys business professionals engage with look more like a dumped-out can of hash than something well thought-out, carefully crafted, and full of empathy for the respondent.