Research
Activated™
With B2B focused market research and marketing services, Cascade Insights helps companies seize opportunities in the B2B technology sector.
A Few of our Clients
B2B Customer Experience Research
Buyer’s Journey Research
Buyer Persona Research
Customer Satisfaction Research
Jobs-To-Be-Done Research
Key Buying Criteria Research
User Persona Research
B2B Product/Service Research
Concept Testing
Go-To-Market Research
Market Opportunity Research
User Persona Research
B2B Marketing Enablement Research
Brand Research
Buyer’s Journey Research
Buyer Persona Research
Data-Driven Marketing Research
Message Testing
Partner Enablement Market Research & Marketing Assets
Thought Leadership Market Research & Marketing Assets
B2B Sales Enablement Research
Channel Research
Churn Analysis
Competitive Landscape Analysis
Win / Loss Analysis
Brand Leadership Market Research & Marketing Assets
Content Marketing
Marketing Strategy
Messaging Frameworks
Partner Enablement Market Research & Marketing Assets
B2B Tech Sector Specialists
Our firm only accepts projects from the B2B tech sector.
Our areas of expertise include:
- SaaS
- PaaS
- IaaS
- Software
- Hardware
- Cybersecurity
- IoT
- Cloud
- AI
- Big Data
- AR/VR
- Blockchain
- Applications
- Infrastructure
- & More
Our clients range from enterprise giants to stars of the mid-market.
We help B2B tech companies in the following fields:
- IT Services
- FinTech
- MarTech
- Health Tech
- Green Tech
- EdTech
- AdTech
- Legal Tech
- BioTech
- GovTech
- InsurTech
- RetailTech
A Few More of our Clients
Act With Clarity™
What our
Clients Say
For over 15 years, we’ve helped some of the biggest technology companies in the world. We’ve also helped a number of upstarts go on to greater stardom.
“Cascade Insights has become our go-to resource anytime we have a tough market intelligence question. Compared to other firms, they stand out in two ways: 1) Deep domain expertise of the tech industry 2) Little/no hand-holding required: I just tell them what business questions I need answered and they deliver. It’s rare to get original insights from market research vendors and Scott and Sean have delivered every time we have engaged them.”
“We commissioned a channel market research piece from Cascade Insights to better understand partners’ perceptions. The team did great work, especially with research design, sample development, data analysis, and report development. Results were balanced, credible, and practical; sparked important conversations; and ultimately helped expose a gap in our strategy. I plan to use Cascade Insights again.”
Contact Us
Get In Touch With A B2B Expert