B2B Market Research

15+ Years of B2B Tech Specialization

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Whether addressing market challenges or seizing untapped opportunities, Cascade Insights helps tech companies Act With Clarity™ through our B2B-focused market research and Research Activation™ services.

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A Few of our Clients

AS
AWS
Adobe
Bentobox
Contextant
DNV
Dropbox
Google
HP
IBM
Information
Jumio
Lectra
Object First
SDL
Typeform
salesforce
sap

B2B Market Research Services

Whether your organization needs to take advantage of a market opportunity or is facing a competitive threat, you need clarity.

Fluid Intelligence™
Fast Answers, Smart Thinking

At Cascade Insights, we occupy a unique vantage point in the world of AI. As researchers focused on the AI market and its buyers—and as power users of AI tools ourselves—we understand both where today’s solutions shine and where they fall short. This perspective enables us to strategically leverage AI-based tools and frameworks to rapidly build a strong foundation for your research initiatives.

But AI alone isn’t enough. That’s where Fluid Intelligence™ makes the difference.

Fluid Intelligence™ is our ability to adapt, envision, and create from a human perspective—something AI can’t do. While AI offers crystallized intelligence—pulling from existing data, spotting patterns, and summarizing what’s known—it can’t imagine what’s next, question what’s missing, or understand why it matters.

Our clients know that true competitive advantage doesn’t come from interacting with AI outputs alone—it comes from partnering with experts who can sense emerging signals, interpret nuance, and ask the follow-ups that truly matter.

By blending the speed of AI with our human-driven Fluid Intelligence™ we deliver insights that are fast, actionable, and tailored to your unique business context.

The result? Research that positions you to move first—and move smart.

B2B Tech Sector Specialists

Our firm only accepts projects from the B2B tech sector.
Our areas of expertise include:

  • Software
  • Hardware
  • Cloud
  • AI & GenAI
  • Infrastructure
  • Anything as a service
  • Cybersecurity
  • Big Data
  • Low code/no code
  • Applications
  • IoT
  • And much more…
B2B tech spans various industries. We help companies that offer software, hardware, and other technology solutions in sectors such as:

A Few More of our Clients

Apptio
Armature
Blacksmith
Cloud Software Group
Contextant
DNV
Körber
LXT
Leviton
Publicis Sapient
Semrush
SentryOne
Stone Goff
Symantec
Tacit
Verizon
pappas
workato