When a product is the first of its kind, mid-market marketing isn't easy. But, a savvy marketer knows how to create a whole new category for their product.
No matter where you are in the B2B world, good communication is vital. You can’t sell your new product or service without keeping your audience interested and engaged. You certainly can’t convince anyone your solution is innovative if you can’t convey its advantages.
Communication is the core of our business. We’ve written about it a lot. Check out some of our top tips for being a good communicator in B2B.
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Roger Courville is a well-known pro at virtual presentations. We picked his brain for his best practices, pet peeves, and must-haves for your next deck.