B2B Buyer Persona Research
Buyer personas are essential. You have to know your customer to be able to sell to them. Or market to them. Or build products they will like. Formulaic templates with vague demographic info won’t cut it. Luckily, we can get you so much more.
We develop custom B2B buyer personas that factor in their unique industry niche, “jobs to be done,” the business roles they engage with, and how they interact. This research brings strategic advantage to your marketing, sales, and product development efforts.
Get the answers you need. Our B2B tech expertise gives us the context to ask the right questions of the right people.
The Right
People
- Your current customers.
- Target customers.
- Competitors’ customers.
- Market influencers.
The Right
Questions
Such as…
- Is there a new buyer persona that needs to be considered?
- What tasks does the solution need to accomplish for each buyer persona?
- How do the buyer personas interact when completing “jobs to be done”?
- What are each buyer persona’s top technical priorities for the year? Top business priorities?
- How do buyers and influencers describe their business or technical problems? What specific words and phrases do they search for when seeking solutions?
- How do buyers educate themselves on offerings that might meet business or technical needs?
- What virtual and in-person communities do buyers typically engage with?
- Which blogs, social media accounts, and publications do the buyer personas read?
- What types of content marketing does each buyer persona subscribe to?
- Who determines which vendors make the shortlist? Which titles and roles are involved in narrowing the list down?
- Which vendors are considered leaders by buyers and influencers? Who do they think are laggards?
- How many buyer personas need to be addressed through marketing and sales outreach?
- Do the buyer personas prefer specific types of content marketing?
- What sales approaches resonate best with each buyer persona?
Podcasts & Articles from the Experts
For more on our specialized approach to B2B buyer personas, check out these blog posts and podcast episodes.
Narcissism: Marketing’s Nemesis
Message Testing: Because Intent ≠ Interpretation
B2B Breakups: 200+ Interviews With The Ones That Got Away
Your Favorite B2B Posts of 2017
People-Centric Marketing: Wisdom From Tom Shoemaker
Coaching Your Channel: An Interview With Steve Smith
The Spy Who Wasn’t – Clarifying Competitive Intelligence
This Is Your Brain On Notifications: An Interview With Jill Konrath
Mastering The Mid-Market: Lessons In Leadership With Charlie Nooney
Creating The Category – An Interview With Matt Ipri
Failure To Launch Syndrome: Do You Have The Symptoms?
An Open Letter To B2B Sales Leaders
Need answers?
B2B Revealed Podcast
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.