B2B Buyer Persona Research

Buyer Persona Research at Cascade Insights

Know your customers.

B2B buyer persona research the whole company can use.

Buyer personas are essential. You have to know your customer to be able to sell to them. Or market to them. Or build products they will like. Formulaic templates with vague demographic info won’t cut it. Luckily, we can get you so much more.

We develop custom B2B buyer personas that factor in their unique industry niche, “jobs to be done,” the business roles they engage with, and how they interact. This research brings strategic advantage to your marketing, sales, and product development efforts.

Get the answers you need. Our B2B tech expertise gives us the context to ask the right questions of the right people.

The Right
People

  • Your current customers.
  • Target customers.
  • Competitors’ customers.
  • Market influencers.

The Right
Questions

Such as…

  • Is there a new buyer persona that needs to be considered?
  • What tasks does the solution need to accomplish for each buyer persona?
  • How do the buyer personas interact when completing “jobs to be done”?
  • What are each buyer persona’s top technical priorities for the year? Top business priorities?
  • How do buyers and influencers describe their business or technical problems? What specific words and phrases do they search for when seeking solutions?
  • How do buyers educate themselves on offerings that might meet business or technical needs?
  • What virtual and in-person communities do buyers typically engage with?
  • Which blogs, social media accounts, and publications do the buyer personas read?
  • What types of content marketing does each buyer persona subscribe to?
  • Who determines which vendors make the shortlist? Which titles and roles are involved in narrowing the list down?
  • Which vendors are considered leaders by buyers and influencers? Who do they think are laggards?
  • How many buyer personas need to be addressed through marketing and sales outreach?
  • Do the buyer personas prefer specific types of content marketing?
  • What sales approaches resonate best with each buyer persona?

Need answers?

Get in touch.