To be effective, B2B Buyer Personas need to be more than just a shallow profile. They need to dig into key motivators, pain points, jobs-to-be-done, and how the personas interact with other roles in B2B buying decisions.
Today’s sales process is largely independent, with 68% of buyers preferring to research on their own before creating a shortlist. If your website doesn’t connect with your buyer’s priorities, or your content doesn’t show up where they are looking, you are likely to lose a lot of prospects that could have been leads.
Cascade Insights’ B2B Buyer Persona Research gets you the information you need to effectively reach and persuade your buyers.