B2B Buyer Persona Research
Get inside the minds of your buyers and learn their triggers to purchase.
Gain a strategic launchpad.
You have to know your customer to be able to sell to them. Or market to them. Or build products they will like. Formulaic templates with vague demographic info won’t cut it. Our B2B Buyer Persona research studies can get you that and more.
Learn how they buy.
Our B2B Buyer Persona Research factors in each customers’ unique industry niche, “jobs to be done,” and professional networks. This research brings strategic advantage to your marketing, sales, and product development efforts.
After watching our own efforts at market analysis drag along with all of our internal biases attached to them, we decided we had to enlist the help of experts. Cascade Insights stood out to us in our review of firms for their knowledge of technology, experience in B2B, and willingness to personalize the work to what we needed. And our experience during the project lived up to the expectations.
The Cascade team delivered very thorough and targeted market interviews and provided the external analysis of the information that our organization and executives needed to see. We have since completed more market analysis initiatives with Cascade and will continue to do so into the future.
– Decision Lens
Cascade Insights was hired to develop voice of customer information related to a new market segment for us. The team did a great job of distilling our information request into blocks so that we could understand different aspects of the response. But the execution and results of the project were outstanding. It has informed our messaging and has provided us with a framework to deliver our story in a way that the customers will be more aligned with.
The process has opened our eyes to a whole new way of capturing market information. I anticipate using them again.
– Nexans
13908 SE Stark St Suite A
Portland, OR 97233