B2B Go-To-Market Research

Go-to-Market Studies by Cascade Insights

Build winning strategy.

Attract the customers you want.

Build a go-to-market strategy that is sure to win big.

Our B2B go-to-market research can uncover:

  • What leads customers to seek a solution.
  • The best buyer personas to focus on.
  • The types of marketing that target customers prefer.
  • Which partnerships to prioritize to land the most sales.
  • And much more.

Get the answers you need. Our B2B tech expertise gives us the context to ask the right questions of the right people.

The Right
People

  • Your customers.
  • Competitors’ customers.
  • Prospective customers.
  • Your partners.
  • Competitors’ partners.
  • Market influencers.
  • Thought leaders.
  • Former members of competing sales teams.

The Right
Questions

Such as…

  • Do your buyer personas need to be updated?
  • Is there a new buyer persona that needs to be considered?
  • What is the key buying criteria for your target customers? Your competitors’ customers?
  • What are typical jobs that a customer needs to get done?
  • Are there any new “jobs to be done” for customers?
  • Who is the primary target for the solution? The secondary target?
  • What features will lead to the most new customers?
  • How can you get more quality leads?
  • How do prospective buyers research options?
  • Which vendor personas do buyer personas prefer to interact with?
  • Will your solution need to be heavily customized to meet the needs of different target industries?
  • How should you address changing buyer preferences across marketing, sales, and product development?
  • Do you have the right amount of staff and budget?
  • How big are rival sales teams?
  • Can you merge your analytics with your partners? How so?
  • How do partners want to access support?
  • What are your competitors’ weaknesses?
  • Has there been a change in how competitors are pricing or discounting?

Need answers?

Get in touch.