B2B Go-To-Market Research

Find the smartest channels to invest your marketing efforts and increase your customer base.

B2B Buyer's Journey Mapping Services Firm

The Right People for B2B
Go-To-Market Research

  • Your customers.
  • Competitors’ customers.
  • Prospective customers.
  • Your partners.
  • Competitors’ partners.
  • Market influencers.
  • Thought leaders.
  • Former members of competing sales teams.
The Right Questions

The Right Questions for
B2B Go-To-Market Research

  • Do your buyer personas need to be updated?
  • Is there a new buyer persona that needs to be considered?
  • What is the key buying criteria for your target customers? Your competitors’ customers?
  • What are typical jobs that a customer needs to get done?
  • Are there any new “jobs to be done” for customers?
  • Who is the primary target for the solution? The secondary target?
  • What features will lead to the most new customers?
  • How can you get more quality leads?
  • How do prospective buyers research options?
  • Which vendor personas do buyer personas prefer to interact with?
  • Will your solution need to be heavily customized to meet the needs of different target industries?
  • How should you address changing buyer preferences across marketing, sales, and product development?
  • Do you have the right amount of staff and budget?
  • What are your competitors’ weaknesses?
  • Has there been a change in how competitors are pricing or discounting?

Market Research Methodologies

  • In-depth interviews (in-person & online).
  • Focus Groups (in-person & online).
  • Web Surveys.
  • Online research communities.
  • Quantitative studies.
  • Social Media / Online Community Analysis.
  • Longitudinal Research (Communities, Diaries, etc.).
  • Secondary research.

B2B Go-To-Market Research Services

Our B2B tech expertise gives us the context to ask
the right questions of the right people.

Go to market with a high ROI.

Rather than shotgunning your marketing spend, gain insight into the best channels to concentrate your go-to-market strategy. Learn where a focused, narrow approach will most effectively reach and persuade buyers.

Gain a market advantage.

Our B2B go-to-market research can uncover:

  • What leads customers to seek a solution.
  • The best buyer personas to focus on.
  • The types of marketing that target customers prefer.
  • Which partnerships to prioritize to land the most sales.
  • And much more.

What It’s Like To Work With Us

The Cascade team was great to work with. They were thorough in their approach to understand our needs, and were dedicated to delivering actionable insights. Sean and Scott’s understanding of the market and commitment to delivering a high quality project output in a timely manner was exactly what we were looking for in a strategic partner.

– Workiva

Making the right decisions. That is really what this is all about. Cincom needed better information, and we needed to be able to develop a consensus around the information that we ultimately would need to use. Cascade provided clarity. They shared thoroughly their process, made sure my team understood the value, and then they delivered. The research they provided will be a key ingredient to new growth and a coherent strategy for our entire business.

– Cincom

Featured Go-To Market Research Posts

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Portland, OR 97233

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