Whether it’s market pain or untapped opportunity, Cascade Insights has answers.
Whether your organization needs to take advantage of a market opportunity or is facing a competitive threat, you need clarity.
Unfortunately, many B2B tech companies have worked with research partners in the past who are generalists. These same firms claim that their methodology can be applied to any industry, any type of company, or any problem.
You know this isn’t true. You know that you need a partner who understands your space, your technology, and your customers.
We’ve designed Cascade Insights to meet the needs you have — but only if you are a B2B technology company.
We give you more than research, we give you clarity.
At the end of each project, you’ll walk away with a game plan. Whether it’s a messaging update, a shift in sales tactics, a change in product, a tweak to your go-to-market strategy, or a redirection for your brand, our research will make the remedy clear.
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Link to: B2B Customer Experience Research
B2B Customer Experience Research
Cascade Insights’ B2B Customer Experience Research gives you the insights you need to align your strategy and tactics with buyers’ requirements, priorities, and behavior.
Link to: B2B Buyer’s Journey Research
Buyer’s Journey Research
Link to: B2B Buyer Personas
Buyer Persona Research
Link to: B2B Customer Satisfaction Research
Customer Satisfaction Research
Link to: B2B Jobs-To-Be-Done Research
Jobs-To-Be-Done Research
Link to: B2B Key Buying Criteria Research
Key Buying Criteria Research
Link to: B2B User Personas
User Persona Research
Link to: B2B Product/Service Research
B2B Product/Service Research
Cascade Insights’ B2B Product/Service Research allows you to align your product development, messaging, and marketing strategies with the needs of the market, helping you to build a solution your ICP will love.
Link to: B2B Concept Testing
Concept Testing
Link to: B2B Go-To-Market Research
Go-To-Market Research
Link to: B2B Market Opportunity Research
Market Opportunity Research
Link to: B2B User Personas
User Persona Research
Link to: B2B Marketing Enablement Research
B2B Marketing Enablement Research
Cascade Insights’ B2B Marketing Enablement Research can help you determine the strategies and tactics that will best reach and convert prospects into customers through marketing, sales, and product strategy.
Link to: B2B Brand Research
Brand Research
Link to: B2B Buyer’s Journey Research
Buyer’s Journey Research
Link to: B2B Buyer Personas
Buyer Persona Research
Link to: B2B Data-Driven Marketing Research
Data-Driven Market Research
Link to: B2B Message Testing
Message Testing
Link to: B2B Partner Enablement
Partner Enablement Market Research & Assets
Link to: B2B Thought Leadership Services
Thought Leadership Market Research & Assets
Link to: B2B Sales Enablement Research
B2B Sales Enablement Research
Cascade Insights’ B2B Sales Enablement Research can help you to gain an objective view of how customers view your sales messaging, what buyers expect in sales outreach at each stage of the buyer’s journey, and how you can more effectively differentiate from the competition.
Link to: B2B Channel Research
Channel Research
Link to: B2B Churn Analysis
Churn Analysis
Link to: B2B Competitive Landscape Analysis
Competitive Landscape Analysis
Link to: B2B Win-Loss Research
Win / Loss Analysis
A Few of our Clients
More On Our Approach to B2B Market Research
B2B Tech Sector Specialists
Our firm only accepts projects from the B2B tech sector.
Our areas of expertise include:
- SaaS
- PaaS
- IaaS
- Software
- Hardware
- Cybersecurity
- IoT
- Cloud
- AI
- Big Data
- AR/VR
- Blockchain
- Applications
- Infrastructure
- & More
Our clients range from enterprise giants to stars of the mid-market.
We help B2B tech companies in the following fields:
- IT Services
- FinTech
- MarTech
- Health Tech
- Green Tech
- EdTech
- AdTech
- Legal Tech
- BioTech
- GovTech
- InsurTech
- RetailTech
Market Research Methodologies
- In-Depth Interviews (In-Person & Online).
- Focus Groups (In-Person & Online).
- Web Surveys.
- Online Research Communities.
- Quantitative Studies.
- Social Media / Online Community Analysis.
- Longitudinal Research (Communities, Diaries, Etc.).
- Secondary Research.
Research Leadership Team
Sean Campbell
Co-Founder & CEO
Sean has a long history of providing insightful workshops, training, and mentoring on various research practices and methods. Sean has been a featured speaker at more than 250 events around the globe. Topics Sean has presented on in the past include Research Participant Recruiting, Market Research, and Competitive Intelligence Frameworks, Research Team Design and Implementation, and Ethical Research Collection Techniques.
He also co-authored the popular competitive intelligence text, Going Beyond Google: Gathering Internet Intelligence.
Scott Swigart
Co-Founder and Chief Research & Technical Officer
From a humble beginning as a 12-year-old self-taught programmer, Scott has spent almost 40 years immersed in technology. In 2006, Scott co-founded Cascade Insights, a company that has grown from 3 initial employees to twenty. Today, Scott leads an ace team of researchers who investigate everything B2B tech. Scott’s focus is on ever raising the bar for the insights we deliver – driving our clients toward better decisions and strategies.
When not working, you can find Scott digging into quantum computing, blockchain, AI/ML, autonomous things, and software defined everything.
Tyler Honsinger
Director of Research
A recovering developer, Tyler brings technical understanding to the research he conducts. Tyler also heads and mentors a small team of analysts, ensuring that they are delivering standout work.
As someone who has worked within the tech industry, Tyler understands the pressure of high paced innovation and is committed to delivering high quality results to help decision making.
Colleen Clancy
Director of Engagement
A former researcher, Colleen architects solutions for a number of Cascade Insight’s key accounts.
Colleen is also Cascade Insight’s longest standing employee, giving her a breadth of experience across research, marketing and business development roles.
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