B2B Market Research

We work exclusively with the B2B tech sector. No B2C.

Cascade Insights works exclusively with the B2B Tech Sector

Whether it’s market pain or untapped opportunity, Cascade Insights has answers.

Cascade Insights has been easing uncertainty in the B2B tech sector for more than a decade. We’ve worked with tech giants, household names, stars of the mid-market, and leaders in MarTech, Health Tech, FinTech, IoT, Big Data, SaaS apps, and more.

Given our specialization, we don’t accept B2C projects.

Our custom market research won’t just bring you data and analysis, it will give you a path forward.

Each study is designed to meet your business goals so that you’ll walk away with a plan of action. We don’t just bring you insights, we bring you actionable findings.

Click on the icons for more information about our market research service offerings.

Understand Your Customers

We can help you identify customer pain points and new opportunities to capitalize on.

Market Segmentation Studies with Cascade Insights

Market
Segmentation
Studies

Define Your Brand

We can help you revitalize your current brand. Or help you build a new one.

Expand Your Market

Is it time to grow? We’ll help you chart a course that leads to profits and market share.

A Few of our Clients

B2B Market Research Blog

B2B Market Segmentation Research: Real Buyers vs. Imaginary Friends

Are you building solutions for an imaginary buyer? This happens all too often. Take the guesswork out of your B2B market segmentation strategy.

Read More

The Answer is Still No

Having a key account take up more than 20 percent of your P/L is business suicide. Key account management means being tough. Just say no.

Read More

B2B Quant: Not Your Average Survey

Recruiting for B2B quantitative research works differently than in B2C. B2B personas change relevant roles and responsibilities far more frequently.

Read More

B2B Tech Sector Specialists

We only accept projects from the B2B tech sector.
Our areas of expertise include:

  • SaaS
  • PaaS
  • IaaS
  • Software
  • Hardware
  • Cybersecurity
  • IoT
  • Cloud
  • AI
  • Big Data
  • AR/VR
  • Blockchain
  • Applications
  • Infrastructure
  • & More

Our clients range from enterprise giants to stars of the mid-market.
We help companies in the following fields:

  • IT Services
  • FinTech
  • MarTech
  • Health Tech
  • Green Tech
  • EdTech
  • AdTech
  • Legal Tech
  • BioTech
  • GovTech
  • InsurTech
  • RetailTech

Market Research Methodologies

  • In-depth interviews (in-person & online).
  • Focus Groups (in-person & online).
  • Web Surveys.
  • Online research communities.
  • Quantitative studies.
  • Social Media / Online Community Analysis.
  • Longitudinal Research (Communities, Diaries, etc.).
  • Secondary research.

Research Leadership Team

Scott Swigart, President & CTO of Cascade Insights

Scott Swigart
President & CTO

As Chief Research Officer, Scott leads Cascade Insights’ team of elite research analysts. With nearly two decades expertise in the B2B tech sector, Scott guides the team in developing new research methodologies, mining data from APIs, and keeping pace with investigative trends and technologies such as the Internet of Things, AI, serverless development, etc.

Scott has been obsessed with programming since the age of 12.

Sean Campbell Founder & CEO

Sean Campbell
Founder & CEO

Sean mentors the research team in addition to leading the marketing and sales initiatives at Cascade Insights. A recognized thought leader in B2B technology, he has been a featured speaker at more than 250 events around the globe.

Sean hosts the popular B2B Revealed Podcast where he interviews leaders in the fields of technology, business management, and communications.

Harrison May

Harrison May
Director of Research Operations

Harrison leads the team of associate analysts and manages resource planning.

Harrison’s diverse background in business, consulting, cybersecurity, criminal justice, and national security informs his leadership style and approach to research.

Contact Us


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