Understand Your Market
Make the decisions AI cannot make from existing data alone.
AI can summarize what is already known. But your most important questions often depend on evidence that does not exist yet.
Why did a buyer choose your competitor? What would make a prospect switch? Which message changes how your market sees you? Why are deals being lost? Where is a new opportunity emerging?
We create that evidence by going directly to the people who know and can give you the insights you need to be successful.
Focused on B2B
Whether it’s market pain or untapped opportunity,
Cascade Insights® has answers.
Whether your organization needs to take advantage of a market opportunity or is facing a competitive threat, you need clarity.
For 20 years we’ve worked only with companies that sell to other businesses. We interview and survey B2B buyers every week. We know how a CISO evaluates a platform differently from a VP of Marketing, and why a mid-market manufacturer’s procurement cycle looks nothing like a Fortune 500 tech company’s.
That context is what lets us recruit the right people, ask the questions that get past the polite answer, and recognize a finding that matters when we hear it.
Actionable Findings
We give you more than research.
We help you Act With Clarity®
A chart is easy to generate. A recommendation someone will bet a budget on is harder.
Every claim in a Cascade Insights® readout traces back to who said it, how many said it, and what the people who disagreed said instead. When we tell you your messaging is costing you deals, you’ll see the deals, the quotes, and the pattern across them. When the evidence is mixed, we say so, and we tell you what we’d need to resolve it.
At the end of each research effort you walk away with a game plan: a messaging update, a shift in sales tactics, a change in product, a redirection for your brand. And you walk away knowing why it will hold up, because you’ve seen what it stands on.
Brand and
Messaging
Cascade Insights®’ Brand and Messaging Research can help you gain an objective view of your messaging and how to differentiate yourself more effectively from the competition.
Learn MoreBuyer Research
Cascade Insights®’ Buyer Research gives you the insights you need to align your strategy and tactics with buyers’ requirements, priorities, and behavior.
Learn MoreMarket and
Opportunities
Cascade Insights®’ Market and Opportunities Research can help you align your product development and marketing strategies with the needs of the market, helping you build a solution your ICP will love.
Learn MoreMarket Research Methodologies
In-Depth Interviews
(In-Person & Online)
Focus Groups
(In-Person & Online)
Web Surveys
Online Research Communities
Quantitative Studies
Social Media / Online Community Analysis
Longitudinal Research
(Communities, Diaries, Etc.)
Secondary Research