B2B Market Research

We work exclusively with the B2B tech sector. No B2C.

Cascade Insights works exclusively with the B2B Tech Sector

Whether it’s market pain or untapped opportunity, Cascade Insights has answers.

Whether your organization needs to take advantage of a market opportunity or is facing a competitive threat, you need clarity.

Unfortunately, many B2B tech companies have worked with research partners in the past who are generalists. These same firms claim that their methodology can be applied to any industry, any type of company, or any problem.

You know this isn’t true. You know that you need a partner who understands your space, your technology, and your customers.

We’ve designed Cascade Insights to meet the needs you have — but only if you are a B2B technology company.

We give you more than research. We help you act with clarity.

At the end of each project, you’ll walk away with a game plan. Whether it’s a messaging update, a shift in sales tactics, a change in product, a tweak to your go-to-market strategy, or a redirection for your brand, our research will make the remedy clear.

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Cascade Insights will never share your information with third parties. View our privacy policy.

A Few of our Clients

Cascade Insights Customer - Adobe
Amazon Web Services
Cascade Insights Customer - Dell
Cascade Insights Customer - Juniper Networks
Cascade Insights Customer - Microsoft
Cascade Insights Customer - Salesforce
Software AG
Cascade Insights Customer - Veritas
Cascade Insights Customer - Workiva

B2B Tech Sector Specialists

Our firm only accepts projects from the B2B tech sector.
Our areas of expertise include:

  • SaaS
  • PaaS
  • IaaS
  • Software
  • Hardware
  • Cybersecurity
  • IoT
  • Cloud
  • AI
  • Big Data
  • AR/VR
  • Blockchain
  • Applications
  • Infrastructure
  • & More

Our clients range from enterprise giants to stars of the mid-market.
We help B2B tech companies in the following fields:

  • IT Services
  • FinTech
  • MarTech
  • Health Tech
  • Green Tech
  • EdTech
  • AdTech
  • Legal Tech
  • BioTech
  • GovTech
  • InsurTech
  • RetailTech

Market Research Methodologies

  • In-Depth Interviews (In-Person & Online).
  • Focus Groups (In-Person & Online).
  • Web Surveys.
  • Online Research Communities.
  • Quantitative Studies.
  • Social Media / Online Community Analysis.
  • Longitudinal Research (Communities, Diaries, Etc.).
  • Secondary Research.

Research Leadership Team

Sean Campbell Founder & CEO

Sean Campbell
Co-Founder & CEO

Sean has a long history of providing insightful workshops, training, and mentoring on various research practices and methods. Sean has been a featured speaker at more than 250 events around the globe.  Topics Sean has presented on in the past include Research Participant Recruiting, Market Research, and Competitive Intelligence Frameworks, Research Team Design and Implementation, and Ethical Research Collection Techniques.

He also co-authored the popular competitive intelligence text, Going Beyond Google: Gathering Internet Intelligence.

Scott Swigart, President & CTO of Cascade Insights

Scott Swigart
Co-Founder and Chief Research & Technical Officer

From a humble beginning as a 12-year-old self-taught programmer, Scott has spent almost 40 years immersed in technology. In 2006, Scott co-founded Cascade Insights, a company that has grown from 3 initial employees to twenty. Today, Scott leads an ace team of researchers who investigate everything B2B tech. Scott’s focus is on ever raising the bar for the insights we deliver – driving our clients toward better decisions and strategies.

When not working, you can find Scott digging into quantum computing, blockchain, AI/ML, autonomous things, and software defined everything.

Tyler Honsinger
Director of Research

A recovering developer, Tyler brings technical understanding to the research he conducts. Tyler also heads and mentors a small team of analysts, ensuring that they are delivering standout work.

As someone who has worked within the tech industry, Tyler understands the pressure of high paced innovation and is committed to delivering high quality results to help decision making.

Colleen Clancy
Director of Engagement

A former researcher, Colleen architects solutions for a number of Cascade Insight’s key accounts.

Colleen is also Cascade Insight’s longest standing employee, giving her a breadth of experience across research, marketing and business development roles.

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Cascade Insights will never share your information with third parties. View our privacy policy.