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Which competitor threats need to be addressed and which can be ignored? Are your competitors prepared to fight for every deal or settle into a niche? Cascade Insights’ B2B Competitive Landscape Analysis puts your competitors in the proper perspective. Our Approach to Competitive Landscape Analysis In B2B tech, it’s not always obvious who the competition is. Often, buyers are simultaneously considering end-to-end, platform-based, and point solutions. And it’s not just features that make the sale. Any number of factors from implementation concerns, support models, or the tone of sales conversations can convince customers to buy or not to buy. By talking to your competitors’ customers, partners, and former sales reps, Cascade Insights can identify which differentiators really matter to target buyers and why. You’ll gain a clearer understanding of how your competitors are meeting or failing buyers’ needs and expectations. When Do You Need B2B Competitive Landscape Analysis? What is Competitive Intelligence Research? A complete guide to all things competitive intelligence research: when you need it, how it’s conducted, what competitive advantage can be gained, how it can work for you, and more. Research Backed by Thousands of Conversations with B2B Buyers & Sellers and 15 Years of Context Cascade Insights has done competitive intelligence work since our inception. Our CEO Sean Campbell is a member of the Council of Competitive Intelligence Fellows, an invite-only organization. Sean has also co-authored the book “Going Beyond Google: Gathering Internet Intelligence.” Our competitive intelligence expertise combined with our B2B tech specialization means we know how to ask the right questions of the right people. That means, our analysis brings you insights you can actually use. The Right People for Competitive Landscape Analysis Fill 531 Partners Former employees of competing companies Former members of rival sales teams Competitors’ customers Competitors’ partners The Right Questions for Competitive ...