Case Study – Understand Your Competitive Landscape

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Authored byRaeann Bilow

What would you do if your competitive landscape was growing at such a phenomenal rate that you no longer had a clear understanding of where you ranked within that landscape?

In this short video, we’ll describe how we used a competitive landscape analysis can help our client better understand the pain points of their key personas, which competitors were their biggest threats, and how those competitors were pricing and positioning themselves. Ultimately, we were able to give our client a clear sense of where they stood and how they could compete more effectively.

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Video Transcript

The Business Problem

What would you do if you were an organization who was providing enabling technologies to support AI initiatives? And you came to realize that your competitive landscape was growing at a phenomenal rate, such that you no longer had a really clear understanding of where you ranked in that complex landscape. Well, this is exactly the problem a client came to us with recently. And instead of just guessing as to where they stood, they chose to Act With Clarity™.

The Solution

And once they did that, they asked us to conduct a series of 40 in-depth interviews with key target personas, including data scientists and data engineers and senior software architects. And over the course of these interviews, we dug deep on the pain points these individuals were experiencing. We looked at how competitors were positioning and pricing themselves. And we specifically looked at which competitors were resonating the most with these key target personas. And ultimately, we were able to give our client that clear sense of where they stood and give them recommendations as to how they could compete more effectively.

So if you’re facing a similar challenge, or maybe your competitive landscape is just growing rapidly, or you’re just simply unclear where you stand in that landscape, you can give us a phone call or drop us an email at hello@cascadeinsights.com or visit cascadeinsights.com and fill out our contact form. And hopefully we can help you Act With Clarity™ too.

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