AI Training for Market Research Teams

As AI reshapes every stage of the research lifecycle, from transcription and analysis to storytelling, market research teams face new challenges:

Determining which AI tools truly improve productivity and insight
Balancing automation with human judgment and depth
Elevating visual storytelling to resonate with diverse stakeholders
Avoiding wasted effort on tools that don’t integrate with existing workflows

The Current Reality

76%

of research professionals already use AI tools, but many remain uncertain about their impact or effectiveness.

74%

of employees are using AI at work – yet only 33% have received formal training.

70%

of organizations struggle to equip teams with the AI skills needed for meaningful adoption.

AI Training for Market Research Teams: What We Deliver

Accelerate Data Collection

Use AI-driven tools for moderator guide drafting, survey creation, and text- or conversational-AI interviewers
Streamline desk research, transcription, and note-taking to set up projects faster
Select only the tools that integrate seamlessly and deliver measurable value—avoiding wasted investment on pilots that don’t scale

Balance Automation with Human Depth

Apply our Fluid Intelligence™ approach to blend AI-automated qualitative coding and survey open-end analysis with human interpretation
Reduce turnaround times while maintaining rigor, context, and nuance
Build scalable workflows that expand capacity without creating inefficiencies or tech stack sprawl

Improve Data Storytelling & Socialization

Leverage AI-generated data visualizations and reporting in multiple formats
Apply design best practices to create clear, compelling research deliverables
Confidently socialize findings across stakeholders, demonstrating efficiency gains and innovation to leadership

See the AI interviewer Guide

Why Research Teams Choose Cascade Insights

You don’t just need another AI vendor demo — you need a training partner who understands research, technology, and the realities of adopting new tools. Here’s what sets us apart:

Deep B2B Expertise: Nearly 20 years of experience mentoring in-house research teams at the world’s leading tech companies.

Real-World AI Testing: We’ve evaluated best-of-breed AI tools in real studies—so you don’t waste time on hype.

Enablement, Not Replacement: Our Fluid Intelligence™ methodology ensures AI augments human expertise, rather than replacing it.

Education at the Core: From workshops and training sessions to conference presentations and publications, knowledge-sharing drives everything we do.

Our Fluid Intelligence™ Approach

As researchers deeply immersed in the AI market, and as active power users of AI tools, we know where today’s technologies truly excel and where they still fall short. Our approach combines the speed and scalability of AI with the judgment and nuance of human expertise.

We’ll help your team:

Build sustainable AI-human workflows that scale without compromising rigor
Train researchers to work effectively with AI tools
Redesign processes to enhance research quality while increasing efficiency

With Fluid Intelligence™, the goal isn’t to replace your researchers—it’s to empower them.

About Sean Campbell

Sean Campbell brings a distinctive blend of deep technology expertise and a lifelong commitment to education and training, making him uniquely equipped to lead AI transformation initiatives. As Cascade Insights’ founder, he has spent nearly two decades helping B2B organizations navigate critical technology shifts. His approach combines strategic thinking with practical implementation, always keeping the human element at the center of technological change.

We had a very good engagement with Cascade! Their team has been a pleasure to work with, and the insights we’ve gotten out of it have been impressive.

I’ve compiled them not only into battlecards but a Gemini NotebookLM instance. It’s pretty cool — you can query it with anything you think of, and it pulls from ALL the sources: the transcripts, original .mp4 recordings, and various other documents. This wouldn’t have been possible with run-of-the-mill data gleaned from what’s publicly available. In fact, most competitor insights are carefully hidden away. Cascade uncovered all those details for us and allowed us to go a lot deeper.

Adam V.

SR. Product Marketing Manager

IT Services Company