B2B market research Archives

September 19, 2017

Sell Like The Avengers: Learning From Nic Read

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode155-Interview-NicRead.mp3"] Nic Read explains how to develop new B2B sales strategies to gain customers’ trust, and different marketing tactics to attract customers.

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September 6, 2017

Creating The Category – An Interview With Matt Ipri

When a product is the first of its kind, mid-market marketing isn't easy. But, a savvy marketer knows how to create a whole new category for their product.

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June 22, 2017

Welcome to the B2B Revealed Podcast

Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world. We’ve done that for years through The B2B Market Research podcast.

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April 19, 2017

How Good Researchers Give Bad News

Good B2B market research is designed to illuminate areas that could use some work. Here's our approach to delivering bad news in a constructive way.

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What LinkedIn ad data reveals about the tech gender gap.

April 6, 2017

The Gender Gap: A Look at 50 Tech Giants

Is LinkedIn ad targeting a valid source of information for company demographics? We took a closer look at the tech gender gap to find out.

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March 8, 2017

The Pre-Flight Checklist for Research Presentations

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode142-PreFlightForResearchFindings.mp3"] Follow this simple checklist to avoid crashing and burning during your next market research readout. These PowerPoint tips will be a lifesaver.

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February 7, 2017

Customer Insights: You Need More Than Market Segmentation Data

The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it's being used for.

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January 17, 2017

Sales Needs A Say In Strategy

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode139-SalesNeedsASayInStrategy.mp3"] Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy.

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December 13, 2016

Your Favorite 2016 B2B Market Research Posts

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode137_-_The_10_Most_Popular_Podcasts_for_2016.mp3"] See our ten most popular posts of the year. Take a look back at our coverage of the buyer's journey, competitor customers, talking to the C-suite, and more.

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November 1, 2016

Avoid an Identity Crisis: Make These Tough Calls For Your Firm

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Avoid_an_Identity_Crisis_-_Make_These_Tough_Calls_For_Your_Firm.mp3"] The world is covered in the carcasses of failed market research firms. What led to this sea of whitewashed bones? Indecisiveness. Tough choices are needed, particularly on these six issues.

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September 21, 2016

Key Buying Criteria: The Path to ‘Yes’

Find B2B buyers' key buying criteria to craft better messaging and product development strategies.

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September 14, 2016

In-Depth Interviews: The Answer To ‘None of The Above’

In-depth interviews (IDIs) are basically the Leatherman of B2B market research. They can reveal the context you weren't even aware of.

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March 18, 2016

After The Sale: 11 Market Research Questions for B2B Customers

You can learn a lot from competitors' customers. B2B market research questions designed to identify opportunities to win buyers back from your rivals.

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October 12, 2015

26 Market Research Questions for Your Competitor’s Ex-Sales Reps

Market research questions designed to uncover your competitor's sales strategies and tactics, their customers' key buying criteria, and market drivers.

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