Tag Archive for: competitive intelligence
5 Pieces of Bad News a Competitive Landscape Analysis Can Deliver
/in B2B Competitive Landscape Analysis, B2B Market Research Blog, Blog Posts /by Raeann BilowShare this entry
This is one of several blogs in our latest series, “Delivering Bad News to Good People,” where we explore different types of bad news we’ve had to deliver and how these discoveries help companies create meaningful impact within their organizations.
Marketers often have their own preconceived notions about a competitor’s success or failure in the marketplace based on anecdotal stories they’ve heard in the industry. A competitive landscape analysis can confirm many of these assumptions. However, it may also disrupt some of these beliefs by revealing unexpected challenges.
How Do Customers Really Feel About Your Product? B2B Longitudinal Research
/in B2B Market Research Blog, Blog Posts /by Brian SurguineShare this entry
Have you ever wondered about your customers’ unfiltered opinions about a product or service? What if you could read a daily diary of a user’s experience as they learn to use your cloud service? That’s the type of access and insight B2B longitudinal research can achieve.
B2B Market Segmentation Research: Real Buyers vs. Imaginary Friends
/in B2B Go-To-Market Research, B2B Market Research Blog, B2B Market Segmentation Research, Blog Posts /by Brian SurguineShare this entry
How much guesswork is involved in your B2B market segmentation strategy? Are you building products for an imaginary buyer? In the B2B tech sector, this happens more often than you would think.
Your Favorite B2B Podcasts of 2017
/in Blog Posts /by Sean CampbellShare this entry
This year our podcast went through a major change. The B2B Market Research Podcast became B2B Revealed. Our focus broadened to a myriad of issues that impact our clients in the B2B technology sector. The result? More interviews, more thought leaders, more insight, and an even better B2B Podcast.
Your Favorite B2B Posts of 2017
/in Blog Posts /by Sean CampbellShare this entry
It was a good year for B2B content. As we reflect on 2017, we bring you a countdown of our most read articles of the year.
The Spy Who Wasn’t – Clarifying Competitive Intelligence
/in B2B Buyer Persona Research, B2B Competitive Landscape Analysis, B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Usability Testing, Blog Posts, Win/Loss Analysis /by Sean CampbellShare this entry
What is competitive intelligence (CI)?
A nuanced understanding of the marketplace in which you and your competitors are situated? Yes.
Corporate espionage? No.
How Partners Are Adapting to the Cloud
/in B2B Channel Market Research, B2B Go-To-Market Research, Blog Posts /by Sean CampbellShare this entry
Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it’s adapt or die.
How Good Researchers Give Bad News
/in B2B Market Research Blog, Blog Posts /by Isabel GautschiShare this entry
B2B market researchers don’t always get to give good news. Researchers often find themselves in the uncomfortable position of having to explain that the product isn’t great, sales efforts are failing, or marketing is kind of “meh”.
The Gender Gap: A Look at 50 Tech Giants
/in B2B Market Research Blog, Blog Posts /by Sean CampbellShare this entry
LinkedIn ad targeting is a surprisingly useful tool for studying the gender gap in tech giants. Especially in the absence of diversity reports.
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