How Partners Are Adapting to the Cloud

How Partners Are Adapting to the Cloud

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode146-HowPartnersAreAdaptingToTheCloud.mp3"] Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it's adapt or die. Here are eight trends to know.
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Sales Needs A Say In Strategy

Sales Needs A Say In Strategy

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode139-SalesNeedsASayInStrategy.mp3"] Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy.
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Qual: There's an App For That | smartphone qualitative research

Qual: There’s An App For That

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode138-OverTheShoulder.mp3"] Will smartphones transform qualitative research methodology? Get an inside view from an expert who knows qual via smartphone inside and out. In this episode of the B2B Market Research Podcast, Cascade Insights CEO Sean Campbell interviews Over The Shoulder Co-Founder and President Ross McLean.
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Stall Points and Market Assumptions

Are Your Market Assumptions Still True?

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Episode135-AreYourMarketAssumptionsStillTrue.mp3"] Cascade Insights CEO Sean Campbell interviews Derek van Bever, Senior Lecturer and Director of the Forum for Growth and Innovation at Harvard Business School and coauthor of “Stall Points.”
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professional services firm

Avoid an Identity Crisis: Make These Tough Calls For Your Firm

[sc_embed_player_template1 fileurl="http://traffic.libsyn.com/competitiveintel/Avoid_an_Identity_Crisis_-_Make_These_Tough_Calls_For_Your_Firm.mp3"] The world is covered in the carcasses of failed market research firms. What led to this sea of whitewashed bones? Indecisiveness. Tough choices are needed, particularly on these six issues.
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Bringing Agile Methodology to B2B Market Research – Interview with Discuss.IO CEO Zach Simmons – B2B Market Research Podcast

Episode #102 of the B2B Market Research Podcast [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Zach-Discuss.IO-Episode102.mp3″] During this podcast, we cover: What Agile is and what it can do for your B2B market research efforts. Why Agile is no longer limited to the technical software industry or product development. How to leverage Agile for fast, optimal “no surprise” results for clients. Thank ...
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Your 10 Favorite Competitive Intelligence Podcasts: B2B Market Research podcast

What have I learned after recording 100 competitive intelligence podcasts? A lot. Here are the top ten B2B Market Research podcasts and the things I learned behind the scenes. [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode101Best_of_100.mp3″] In this podcast I cover: What I’ve learned from producing 100 podcast episodes. The top 10 posts as defined by Google Analytics and social sharing ...
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How Predictive Analytics Turn Data into Insights – Interview with Author Thomas Miller

Today, we’re featuring a conversation Sean Campbell, Cascade Insights’ CEO, recently had with Thomas Miller. Thomas is a faculty member at Northwestern University and has written a really fascinating book on predictive data analytics called Web and Network Data Science: Modeling Techniques in Predictive Analytics. Sean: So my first question for you, Tom, is if you would ...
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Lost a Client? Don’t Generalize from a Specific: B2B Market Research Podcast

Episode #100 of the B2B Market Research Podcast: Lost a Client? Don’t Generalize from a Specific [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode100.mp3″] During this podcast, we cover: How to determine if losing a client is an isolated incident or if you have a new competitor. Why it’s important to enlist your sales team’s help. How to build a digital footprint of the competitor by investigating its size, ...
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Predicting Competitor Growth – 3 Tools for Analyzing the Buyer’s Journey: B2B Market Research podcast

Episode #99 of the B2B Market Research Podcast – Predicting Competitor Growth – 3 Tools for Analyzing the Buyer’s Journey. [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode99.mp3″] We cover: Competitive intelligence tools for analyzing relative search engine rankings and web traffic data. How the B2B buyer’s journey is rapidly changing. Why it is imperative to leverage the predictive capabilities of competitive intelligence tools. Subscribe ...
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The “Competitive Intel” Episode 28 Transcript – Flyby on Wargaming

To understand what a competitor is likely to do, put yourself in their shoes. That’s the core idea of wargaming, a framework for setting strategy that dates back at least to Frederick the Great. Using a variety of approaches that range from thought experiments to computer modeling, teams answer the question, “if I had the ...
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The “Competitive Intel” Episode 27 Transcript – Value Chain Analysis

It is a basic truism that producing customer value in excess of your cost to provide it creates profit. Michael Porter helps unpack the deeper mechanics of this process with the value chain analysis framework in his book, Competitive Advantage: Creating and Sustaining Superior Performance. In theory, every step of a company’s activity should add ...
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The “Competitive Intel” Episode 26 Transcript – Benchmarking and Competitive Intelligence

Effective positioning within a market segment requires an understanding of the relative strengths and weaknesses of your company and its offerings against the competition. While benchmarking is a key capability to fulfill that goal, common misunderstandings about the goals and practices around benchmarking can limit success, even by skilled competitive intelligence organizations. Refining the Definition ...
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The “Competitive Intel” Episode 25 Transcript – Critical Thinking Tools and Tips

Weighted Ranking Analysis for Competitive Intelligence A substantial portion of competitive intelligence practice is applying structured methodologies to decision making, both to improve the quality of decisions and to build consensus around those decisions. As introduced in The Thinker’s Toolkit, by Morgan D. Jones, weighted ranking is a powerful set of critical thinking tools that ...
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The “Competitive Intel” Episode 24 Transcript – HUMINT in Context: Key Questions to Consider

Competitive intelligence gathering typically requires going beyond online sources, to interviewing human subjects. Even if it’s well within your comfort zone to contact and get information from a group of strangers, the guidelines discussed here can make the process smoother and more successful. Contacting Human Intelligence Subjects To initiate the process of gathering human intelligence, ...
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The “Competitive Intel” Episode 22 Transcript – Are You a Spy?

Journalists, analysts, market researchers – how often do you hear these people referred to as spies? And yet, for the competitive intelligence professional, it’s all too common to hear, “Oh, so you’re a spy!” While CI certainly draws some techniques from the intelligence community, deep and clear differences exist, with regard to both ethics and ...
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The “Competitive Intel” Episode 20 Transcript – What is the Competitor’s Pricing?

Information about competitors’ pricing is a very common competitive intelligence request. This effort generally requires triangulation and assembly of data from multiple sources, although you might get lucky starting with open source intelligence from the Internet. You can start with a Google search of a competitor name and phrases such as “price list,” perhaps adding ...
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The “Competitive Intel” Episode 19 Transcript – Understanding the Technology Adoption Lifecycle

As a product or technology matures, the profile of a “new customer” changes, from the fast movers always on the bleeding edge, to the mainstream majority, to those that want tried-and-true commodity solutions. The Technology Adoption Lifecycle can be used as a competitive intelligence framework to illuminate how sales strategies should address those groups. In ...
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