Your 10 Favorite Competitive Intelligence Podcasts: B2B Market Research podcast

What have I learned after recording 100 competitive intelligence podcasts? A lot. Here are the top ten B2B Market Research podcasts and the things I learned behind the scenes. In this podcast I cover: What I’ve learned from producing 100 podcast episodes. The top 10 posts as defined by Google Analytics and social sharing data. Which ...
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How Predictive Analytics Turn Data into Insights – Interview with Author Thomas Miller

Today, we’re featuring a conversation Sean Campbell, Cascade Insights’ CEO, recently had with Thomas Miller. Thomas is a faculty member at Northwestern University and has written a really fascinating book on predictive data analytics called Web and Network Data Science: Modeling Techniques in Predictive Analytics. Sean: So my first question for you, Tom, is if you would ...
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Lost a Client? Don’t Generalize from a Specific: B2B Market Research Podcast

Episode #100 of the B2B Market Research Podcast: Lost a Client? Don’t Generalize from a Specific During this podcast, we cover: How to determine if losing a client is an isolated incident or if you have a new competitor. Why it’s important to enlist your sales team’s help. How to build a digital footprint of the competitor by investigating its size, workforce, partnerships, ...
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Predicting Competitor Growth – 3 Tools for Analyzing the Buyer’s Journey: B2B Market Research podcast

Episode #99 of the B2B Market Research Podcast – Predicting Competitor Growth – 3 Tools for Analyzing the Buyer’s Journey. We cover: Competitive intelligence tools for analyzing relative search engine rankings and web traffic data. How the B2B buyer’s journey is rapidly changing. Why it is imperative to leverage the predictive capabilities of competitive intelligence tools. Subscribe to our ...
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The “Competitive Intel” Episode 28 Transcript – Flyby on Wargaming

To understand what a competitor is likely to do, put yourself in their shoes. That’s the core idea of wargaming, a framework for setting strategy that dates back at least to Frederick the Great. Using a variety of approaches that range from thought experiments to computer modeling, teams answer the question, “if I had the ...
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The “Competitive Intel” Episode 27 Transcript – Value Chain Analysis

It is a basic truism that producing customer value in excess of your cost to provide it creates profit. Michael Porter helps unpack the deeper mechanics of this process with the value chain analysis framework in his book, Competitive Advantage: Creating and Sustaining Superior Performance. In theory, every step of a company’s activity should add ...
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The “Competitive Intel” Episode 26 Transcript – Benchmarking and Competitive Intelligence

Effective positioning within a market segment requires an understanding of the relative strengths and weaknesses of your company and its offerings against the competition. While benchmarking is a key capability to fulfill that goal, common misunderstandings about the goals and practices around benchmarking can limit success, even by skilled competitive intelligence organizations. Refining the Definition ...
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The “Competitive Intel” Episode 25 Transcript – Critical Thinking Tools and Tips

Weighted Ranking Analysis for Competitive Intelligence A substantial portion of competitive intelligence practice is applying structured methodologies to decision making, both to improve the quality of decisions and to build consensus around those decisions. As introduced in The Thinker’s Toolkit, by Morgan D. Jones, weighted ranking is a powerful set of critical thinking tools that ...
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The “Competitive Intel” Episode 24 Transcript – HUMINT in Context: Key Questions to Consider

Competitive intelligence gathering typically requires going beyond online sources, to interviewing human subjects. Even if it’s well within your comfort zone to contact and get information from a group of strangers, the guidelines discussed here can make the process smoother and more successful. Contacting Human Intelligence Subjects To initiate the process of gathering human intelligence, ...
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The “Competitive Intel” Episode 22 Transcript – Are You a Spy?

Journalists, analysts, market researchers – how often do you hear these people referred to as spies? And yet, for the competitive intelligence professional, it’s all too common to hear, “Oh, so you’re a spy!” While CI certainly draws some techniques from the intelligence community, deep and clear differences exist, with regard to both ethics and ...
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The “Competitive Intel” Episode 20 Transcript – What is the Competitor’s Pricing?

Information about competitors’ pricing is a very common competitive intelligence request. This effort generally requires triangulation and assembly of data from multiple sources, although you might get lucky starting with open source intelligence from the Internet. You can start with a Google search of a competitor name and phrases such as “price list,” perhaps adding ...
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The “Competitive Intel” Episode 19 Transcript – Understanding the Technology Adoption Lifecycle

As a product or technology matures, the profile of a “new customer” changes, from the fast movers always on the bleeding edge, to the mainstream majority, to those that want tried-and-true commodity solutions. The Technology Adoption Lifecycle can be used as a competitive intelligence framework to illuminate how sales strategies should address those groups. In ...
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