Case Study – New Solution Success: Using Message Testing to Ensure a Successful Launch
Here's how we used message testing to systematically evaluate and gather feedback on the messaging our client was developing.
Case Study – How to Use B2B Message Testing to Drive Leads and Sales
Here's how we used message testing to help our client understand what messages would resonate best with B2B customers.
Video: Top 5 Types of B2B Market Research
We often get the question: what are the most popular kinds of B2B market research projects? Here's our answer.
B2B Messaging Frameworks: Grounded by Research, Activated by Marketing
The best messaging frameworks come from research and marketing teams working together. Here’s how to make it happen.
Don’t Stop Believin’ in Message Testing
Great B2B messaging, just like a great song, resonates. To resonate with buyers, it’s best to learn from the greatest hits of all time.
Why You Need Message Testing: 6 Worst-Case Scenarios You Risk Without It
What can go wrong without message testing research? Here are six scenarios B2B tech companies risk without it.
B2B Messaging: It’s Harder than B2C
B2B messaging is rewarding to create, challenging to make, and requires expertise to effectively test. Great customer insights can help you get started in the right way.
Horror Stories: B2B Tech Messaging
After scores of B2B message testing projects, we've seen the good, the bad, and the horrifying. Here's what to avoid in your B2B tech messaging.
Message Testing: Because Intent ≠ Interpretation
Somewhere between intent and interpretation, a lot can get lost in translation. Is the "message received" the same as "the message sent"?