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B2B Marketing Blog

Welcome to the Cascade Insights B2B Marketing Blog, where we cover the most pressing issues facing marketers in the B2B tech sector. We go in-depth on topics such as messaging strategy, understanding the B2B buyer’s journey, B2B buyer personas, content marketing, and business podcast production. You can also listen to the latest episodes of the B2B Revealed Podcast, where experts discuss technology trends, marketing strategy, and practical marketing tactics.

Alive at Work

Dan Cable, Professor of Organisational Behaviour at London Business…

February 8, 2019/by Trevor Gilbert

Horror Stories: B2B Tech Messaging

After scores of B2B message testing projects, we've seen the good, the bad, and the horrifying. Here's what to avoid in your B2B tech messaging.

February 1, 2019/by Isabel Gautschi

Message Testing: Because Intent ≠ Interpretation

Somewhere between intent and interpretation, a lot can get lost in translation. Is the "message received" the same as "the message sent"? Insights from message testing for B2B technology companies.

February 8, 2018/by Colleen Clancy

Does It Sell? Content Marketing Tips

How successfully does your content sell your product or service? Do you know how to evaluate that success? We’ve got some content marketing tips for how to effectively measure the efficacy of your efforts.

June 5, 2017/by Sean Campbell

Write Right: Convincing Content

The tech world undervalues an absolutely crucial skill: writing. Your average content writing sample is kind of a snore. Here's how to do better.

January 27, 2017/by Isabel Gautschi

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