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B2B Marketing Blog

Welcome to the Cascade Insights B2B Marketing Blog, where we cover the most pressing issues facing marketers in the B2B tech sector. We go in-depth on topics such as messaging strategy, understanding the B2B buyer’s journey, B2B buyer personas, content marketing, and business podcast production. You can also listen to the latest episodes of the B2B Revealed Podcast, where experts discuss technology trends, marketing strategy, and practical marketing tactics.

Rebranding A Company: Dos & Don’ts

Dear B2B tech sector, there is a lot to consider before rebranding a company. Here’s what to keep in mind in order to avoid costly mistakes.
June 26, 2020/by Sean Campbell

10 Keys to Spotting a Bad B2B Marketing Agency

Finding a great B2B marketing partner can be a challenge. Learn the signs that the B2B marketing agency you're considering may not be up to the task.
June 17, 2020/by Ava Anderson

Stormy Days Playlist: 12 B2B Sales Enablement Tips

How should B2B sales teams refocus their priorities and activities during a recession? Read on for sales enablement best practices during hard times.
June 3, 2020/by Sean Campbell

B2B Branding: What’s Your Brand Story? (Yes, It Matters)

B2B marketers who ignore brand storytelling are missing an opportunity to gain a competitive edge. Learn how to tell an effective story for B2B branding.
May 22, 2020/by Ava Anderson

COVID-19: The End of the Beginning

13.5% of respondents saw an increase in business activity – 4x better than the last time we fielded the survey.
April 21, 2020/by Philippe Boutros

5 Clues It’s Time for Brand Research

Which of your business problems are being caused by customer brand perception? Learn the signs it’s time for brand research.
April 16, 2020/by Ava Anderson

Nearly 80% of Business Activity Is Disrupted By Coronavirus

Coronavirus is disrupting business operations regardless of industry and company size - and is particularly impacting leadership roles. See more data on how the pandemic is impacting business.
March 25, 2020/by Philippe Boutros

B2B Marketing Strategy: What’s a Real Differentiator?

A solid B2B marketing strategy requires differentiators that actually stand out. But, unfortunately, in B2B tech, great differentiators are hard to come by. Here's how to do better.
February 13, 2020/by Sean Campbell

B2B Buyer Personas: Delete the Fluff

Too often, B2B buyer personas rely on obvious or irrelevant info. Instead, they should give real insight into key buying criteria and the buyer's journey.
February 3, 2020/by Sean Campbell

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