B2B Marketing Blog

Welcome to the Cascade Insights B2B Marketing Blog, where we cover the most pressing issues facing marketers in the B2B tech sector. We go in-depth on topics such as messaging strategy, understanding the B2B buyer’s journey, B2B buyer personas, content marketing, and business podcast production. You can also listen to the latest episodes of the B2B Revealed Podcast, where experts discuss technology trends, marketing strategy, and practical marketing tactics.

AI Content Marketing Tools: A Supersuit for Modern Marketers

AI-based content assistants are continuing to evolve, and a marketer who fails to get used to wearing a super-suit will be left behind. Worse yet, while you’re falling behind personally, your team, company, clients, or partners will feel the pain as well.
May 31, 2023/by Alexis Ford

Cascade Insights Company History: What We Don’t Do

Services firms need to be able to say where they provide value and where they don't. This is our story of how we came up with that answer.
May 1, 2023/by Raeann Bilow

B2B Thought Leadership: Tough Times Call for a Second Opinion

B2B thought leadership is more important than ever during a tough economic period. These are our five tips for creating great thought leadership content during a downturn.
April 11, 2023/by Ashley Wilson

Message Maps, Frameworks, and More: Decrypting the Differences for the B2B Marketer

Have you ever wondered if there are any significant differences between the ways marketers label a messaging effort? We decrypt those here.
January 24, 2023/by Raeann Bilow

4 Market Research Studies Every Biotech Startup Needs

B2B market research helps biotech startups get buy-in from investors with insights that help plan for a successful launch and sustained success.
December 7, 2022/by Alexis Ford

4 Ways B2B Buyer Persona Research Supports the Sales Process

Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process. 
October 31, 2022/by Tricia Lindsey

B2B Messaging Frameworks: Grounded by Research, Activated by Marketing

The best messaging frameworks come from research and marketing teams working together. Here’s how to make it happen.
October 17, 2022/by Ashley Wilson

3 Types of Market Research to Benefit Healthcare Cybersecurity Startups

Here’s how market research can help a rapidly-expanding healthcare cybersecurity startup grow in the right direction.
September 16, 2022/by Raeann Bilow

How To Activate Your B2B Market Research Recommendations

Strong and compelling recommendations should always be included in market research findings. Here's how to activate them.
September 6, 2022/by Raeann Bilow
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