B2B Marketing Blog

Welcome to the Cascade Insights B2B Marketing Blog, where we cover the most pressing issues facing marketers in the B2B tech sector. We go in-depth on topics such as messaging strategy, understanding the B2B buyer’s journey, B2B buyer personas, content marketing, and business podcast production. You can also listen to the latest episodes of the B2B Revealed Podcast, where experts discuss technology trends, marketing strategy, and practical marketing tactics.

Case Study: How to Use B2B Message Testing to Drive Leads and Sales

Here's how we used message testing to help our client understand what messages would resonate best with B2B customers.
October 9, 2023/by Raeann Bilow

The Power of Niche Positioning for Professional Services

Niche positioning allows professional services to generate more value for their clients, deliver higher quality services, and so much more.
September 26, 2023/by Raeann Bilow

The Secret to B2B Sales Messaging Success: Marketing-Sales Synergy

Integrating sales expertise is essential for effective B2B messaging. Here's how marketers can harness the strength of their sales teams.
August 24, 2023/by Raeann Bilow

Offsite 2023

We like remote work. We like to have fun together, too — so once a year we get together for a 3-day company retreat in Oregon.
August 10, 2023/by Brian Surguine

SaaS Messaging and Positioning: Successful vs. Struggling

Discover what differentiates successful vs. struggling SaaS messaging and positioning, featuring real-world SaaS website examples.
August 1, 2023/by Raeann Bilow

Generative Image AI: A Picture of B2B Marketing to Come

Generative image AI has a lot of potential uses in B2B Marketing, but only if you know how to write prompts to get the results you expect.
June 15, 2023/by Brian Surguine

AI Content Marketing Tools: A Supersuit for Modern Marketers

AI-based content assistants are continuing to evolve, and a marketer who fails to get used to wearing a super-suit will be left behind. Worse yet, while you’re falling behind personally, your team, company, clients, or partners will feel the pain as well.
May 31, 2023/by Alexis Ford

Video: Cascade Insights Company History – What We Don’t Do

Services firms need to be able to say where they provide value and where they don't. This is our story of how we came up with that answer.
May 1, 2023/by Raeann Bilow

B2B Thought Leadership: Tough Times Call for a Second Opinion

B2B thought leadership is more important than ever during a tough economic period. These are our five tips for creating great thought leadership content during a downturn.
April 11, 2023/by Ashley Wilson
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