Shadow AI: Why Employees Go Rogue and How Leaders Can Respond
Shadow AI is rising as employees adopt tools faster than policies allow. Learn how leaders can balance innovation, security, and productivity.
Inside Our AI Test Kitchen: How We’re Really Using AI Tools
Explore how Cascade Insights is experimenting with AI across research, analysis, reporting, and design. Real-world examples show where AI accelerates our work—and where human expertise still leads.
Agentic AI Market Research: The Bridge Between Code and Context
Agentic AI won’t scale without understanding real workflows. Learn why market research is key to building trusted, human-centered AI agents.
How to Create a Jobs-to-be-Done Framework to Identify AI Investments
Discover how a Jobs-to-be-Done framework can identify AI investments that solve real problems so that your AI investments drive real impact.
AI Competitive Landscape Analysis: Should You Worry About Your Competitor’s New AI?
Turn speculation into strategy: an AI competitive landscape analysis provides hard data that empowers informed strategic decisions.
Avoid the Costly Flop: Achieving Product-Market Fit in the New AI Era
Achieving product-market fit ensures your AI integration becomes a profitable solution that people actually need and are willing to pay for.
AI-Fabricated Studies: A Wake-Up Call for B2B Research Integrity
Imagine a world where an entire B2B research study—participants, interviews, insights, and final deliverables—is completely fabricated by AI. Here's how to spot an inauthentic study.
From Data to Decisions: Maximizing Value with the Right B2B Research Consultant
Here's how the right B2B research consultant can help the maximize the value of research findings by translating them into real results.
From Estimate to Reality: Improving Incidence Rate Accuracy in B2B Research
Inaccurate incidence rates can derail your B2B research. Learn why this matters and how to find the right recruiting vendors.
Vetting the Best: Ensuring Quality Research Respondents in B2B Tech
B2B research firms must go beyond basic box-checking when recruiting participants. Here's how to consistently deliver the most accurate and high-quality insights.
12 Signs Your B2B Tech Company Needs a Market Research Agency
Here are 12 key signs that your B2B tech company could benefit from partnering with a market research agency.
Differentiation Beyond Price: Using a Competitive Intelligence Study to Shape Your Strategy
While pricing strategies are important, you need a competitive intelligence study that explores multiple facets beyond just pricing.
AI for Market Researchers: A Practical Guide for Enhanced Data Analysis
AI tools are making a huge impact in the field of market research, particularly in the ways in which researchers ...
SaaS Market Research: Go Beyond Your MarTech Metrics
SaaS market research can answer critical questions that internal data often can't address. Here’s a deeper look into what it can reveal.
5 Signs Your B2B SaaS Company Needs a Messaging Agency
Here are five signs that indicate you might need to seek out a B2B messaging agency for your company's SaaS success.
The Role of the Human vs. AI in Modern Market Research
Here's how AI tools can supercharge a researcher's efficiency, depth of analysis, and ability to generate actionable insights.
The Power of Tech-Only B2B Market Research Firms: Why Specialization Matters
In B2B tech, specialization isn't a luxury – it's vital. These are the specific benefits you'll receive by working with a B2B tech specialist.
Research-Backed SaaS Marketing Strategy: Your 5-Step Guide
Here’s how to incorporate research into every stage of your SaaS marketing strategy development for maximum impact.
ICP Research: Transforming Market Mirages into Real Opportunities
ICP research reveals your most profitable market opportunities, sharpening your focus for maximum sales and product success.
SaaS Win-Loss Analysis: Key Questions to Ask to Unlock Growth
These are the key questions that every SaaS win-loss analysis should ask to unlock big opportunities.
SaaS Churn: 5 Reasons Why Your Customers Are Leaving
These are the top 5 reasons why we see SaaS customers churn – and what you can do to turn things around.
SaaS Go-To-Market Strategy: The Crucial Role of Research
SaaS go-to-market research is the crucial element that builds a GTM strategy built on certainty – not guesswork.
B2B Quantitative Research: Designing High-Impact Surveys
In a B2B quantitative research survey, these specific question types can make for a challenging analysis phase.
SaaS Buyer Personas: DIY or Agency-Assisted?
Marketers who develop their own SaaS buyer personas should be prepared to navigate a series of obstacles that compromise the quality and accuracy of their personas over time.
B2B Qualitative Research: The Power of Follow-Up Questions
Follow-up questions are indispensable in B2B qualitative research. These are the top tactics that we employ to ensure that we gather quality responses.
The Power of Niche Positioning for Professional Services
Niche positioning allows professional services to generate more value for their clients, deliver higher quality services, and so much more.
The Secret to B2B Sales Messaging Success: Marketing-Sales Synergy
Integrating sales expertise is essential for effective B2B messaging. Here's how marketers can harness the strength of their sales teams.
Offsite 2023
We like remote work. We like to have fun together, too — so once a year we get together for a 3-day company retreat in Oregon.
SaaS Messaging and Positioning: Successful vs. Struggling
Discover what differentiates successful vs. struggling SaaS messaging and positioning, featuring real-world SaaS website examples.
Video: Top 5 Types of B2B Market Research
We often get the question: what are the most popular kinds of B2B market research projects? Here's our answer.
Cascade Insights Announces New Ownership Structure
Cascade Insights, a leading provider of market research and marketing services to B2B-focused technology companies, is pleased to announce that ...
Generative Image AI: A Picture of B2B Marketing to Come
Generative image AI has a lot of potential uses in B2B Marketing, but only if you know how to write prompts to get the results you expect.
AI Content Marketing Tools: A Supersuit for Modern Marketers
AI-based content assistants are continuing to evolve, and a marketer who fails to get used to wearing a super-suit will be left behind. Worse yet, while you’re falling behind personally, your team, company, clients, or partners will feel the pain as well.
Why SaaS Companies Need Market Research
SaaS companies require specialized B2B market research partners that understand their unique challenges. The following case studies illustrate exactly how we’ve managed to meet those needs.
Video: Cascade Insights Company History – What We Don’t Do
Services firms need to be able to say where they provide value and where they don't. This is our story of how we came up with that answer.
B2B Thought Leadership: Tough Times Call for a Second Opinion
B2B thought leadership is more important than ever during a tough economic period. These are our five tips for creating great thought leadership content during a downturn.
