B2B Buyer’s Journey Research

Do you know how your buyers search for new vendors? Do you know what motivates them to move forward with their selection process? Do you know what content, marketing campaigns, or sales initiatives to launch to persuade more customers? Cascade Insights’ B2B Buyer’s Journey Research helps you answer these questions. Our Approach to B2B Buyer’s Journey Research Research from Gartner shows that only 5-17% of a B2B buying group’s time is spent meeting with suppliers. If you don’t know what your buyers are doing during the rest of the typical 3-9 month B2B sales cycle, your marketing dollars will be poorly spent. Yes, the buyer’s journey is long and complex, but Cascade Insights’ market research services can provide a great deal of clarity. Our approach to buyer’s journey research blends qualitative and quantitative approaches. We always customize our study design to best address your unique business problem. On any given project we may leverage: When Do You Need B2B Buyer’s Journey Research? A thorough understanding of the buyer’s journey can help you choose which marketing investments will generate the biggest returns.  Here are a few times when it’s smart to consider buyer’s journey research: 15 Years In the Tech Sector, Thousands of Conversations With B2B Buyers We only work with companies that create B2B technology products and services. This has been our specialization for more than a decade. Each day, we interview and survey B2B customers on their tech stack, pain points, and business needs. This B2B context lets us ask better questions, find better research participants, and generate better recommendations. The Right People for B2B Buyer’s Journey Research The Right Questions for B2B Buyer’s Journey Research
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Does it Sell? Content Marketing Tips

Does It Sell? Content Marketing Tips

How successfully does your content sell your product or service? Do you know how to evaluate that success? We’ve got some content marketing tips for how to effectively measure the efficacy of your efforts.
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How To Make Praiseworthy B2B Buyer Persona

How to Make Praiseworthy B2B Buyer Personas

What makes B2B buyer personas different than their B2C counterparts? What are the questions that B2B buyer personas need to answer? Those questions and more are answered in this podcast episode.
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Are you Ready to Research the B2B Buyer’s Journey?

The buyer’s journey has already begun far before the phone rings, the email is sent or the meeting is scheduled. To fully understand these changes, companies need to drastically re-think their B2B market research strategies.
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