Cascade Blog

Tactical sales brilliance is a wonderful thing, but solid preparation is the key to taking luck out of the equation. ...

What is someone to make of a phone (the iPhone 5) that has low love from the intelligentsia in tech: The iPhone ...

After identifying a preliminary pool of independent influencers who have significant impact on the products or services sold by your ...

When we deliver corporate training, we spend a fair amount of time talking about the differences between market research (MR) ...

One of the key places where competitive intelligence shows its practicality is through battlecards. By assembling key information such as ...

In many companies, management regards analyzing the roles of individual influencers in the changing market landscape as the province of ...

It’s not uncommon for a Competitive Intelligence or a Strategy organization to be asked to measure the relative strengths of ...

Competitive intelligence, market research, and related fields are steeped in methodologies and theory, which forges a direct link to academia, ...

Whenever we give a talk, getting information on private companies is the hottest topic. In this Webinar we walk through ...

It’s essential to know, in detail, how your product compares with the competition. But customer buying choice isn’t just about ...

HBR has a great article in this month’s magazine on a new approach to strategy development.  While the article borrows ...

Every competitive intelligence professional should find some time every week to identify and check in on organizations that match their ...

Competitive Intelligence projects seem to suffer from two types of problems – no data, or way too much. In the ...

All our clients are interested in knowing how their products or services compare, often point for point, with the competition. ...

Have 15 minutes for a few quick tips? Check out our most recent CI Life webcast:  Finding Problems with the ...

Our next Webinar is scheduled. Here’s the abstract: “It’s essential to know, in detail, how your product compares with the ...

The word “innovation” appears so often in business literature that it’s like a talisman, as if the spirit of invention ...

Of all the books we recommend to our clients, trainees, and students, some of the most valuable are the ones ...

Did you miss today’s Webinar? Got 15 minutes? Check out the Memorex version.

Aqute Intelligence has updated their very well done Competitive Intelligence Industry Landscape map. Check it out.

Let me put that differently – do you really know how to find? For me personally, I don’t think I’ll ...

More than many business units, CI organizations need to define themselves. That’s largely because others in the organization may not ...

It’s possible for a recently born CI organization to get trapped in a thankless, low-level support role. Fortunately, it’s also ...

It’s not uncommon for a Web site to suddenly appear that (and there’s no delicate way to put this) freaks ...

Link to post – http://www.dreamgrow.com/54-free-social-media-monitoring-tools-update-2012/ Some Examples: Nearby Tweets, Nutshell Mail,  Tweet Reach, Follower Wonk  

Anticipating Surprise by Cynthia Grabo is a book we recommend. It’s a fantastic read that very quickly highlights elements of ...

In competitive intelligence, you often need to source interviews to determine the real strengths and weaknesses of your products compared ...

What It Is: SlideShare is a place where people can upload slide presentations on any topic. Information Provided: · Presentations ...

What It Is: A place where employees can anonymously post various details about their company. Information Provided: Salaries for different ...