Cascade Blog

We’ll be delivering a 1/2 day workshop for the Silicon Valley Product Management Association on December 4th. Register here – http://www.svpma.org/workshops.html High level outline below…. Workshop Summary Understanding your competitors’ next moves or knowing how well they are putting their current plans into effect can mean the difference between success and failure in your market. ...

Our book was just listed as one of the best Competitive Intelligence reads of 2009 and 2010 By Sean Campbell By Scott Swigart

What It Is: Yippy is a search engine that queries other search engines, then groups the results together in clusters. Information Provided: Automatic categorization of search results Parsing of results into logical groupings by content, search engine source, or top-level domain Ability to streamline search results, making them simpler to examine Description: Yippy gives users ...

New competitive intelligence tool to research company org charts: www.theofficialboard.com NationMaster.com – good statistics on countries, people, etc. – http://bit.ly/iydy NNDB Mapper – Visually connect the relationships between individuals – http://bit.ly/bKnD9 Journalist’s List of Databases – http://bit.ly/dmIaGs Happn.in – http://bit.ly/12SUDL – a way to find local tweets for your city Use LinkedIn’s new “Follow Company” ...

One great way you can get a better view into the health and business dealings of a non-profit organization is to review the Form 990 that non-profits have to file. For example, a review of 2008 filing for the American Marketing Association shows information such as the amount of money the organization made from membership ...

Using these queries from Google you can harvest information from LinkedIn’s “Company Pages” that match the following criteria:   Median Age of Company Employees from 40 to 50 years old “median age, * 40..45 years” site:linkedin.com/companies/*   Companies with a % of male employees from 20 to 30% “Male, * 20..30 %” site:linkedin.com/companies/*   Companies ...

Many people use LinkedIn as a digital CV and a way to virtually network, but you can utilize various aspects of LinkedIn to gather information about specific companies, such as: New Hires Recent Promotions Company Headquarters and Field Office Locations What company are new employees coming from, and what company do employees go to when ...

We’ll be giving our talk on “When worlds collide: Market Research meets Competitive Intelligence” at the MRA Conference in Las Vegas this week. http://www.slideshare.net/campsean/ when-worlds-collide-market-research-meets-ci-final

Our Quirks magazine article on using LinkedIn for IDI recruit in qualitative research projects is now live. http://bit.ly/9I5XBb By Sean Campbell By Scott Swigart

Some of our upcoming presentations include: Marketing Research Association’s – West Region Conference – March 3rd through the 5th. Portland PDMA – March 18th @ 5:30pm. Seattle PRSA – March 17th @ Noon.

Here are some of the comments from our recent seminar for Marketing Profs focused on – Going Beyond Google – Keeping an eye on your competition. – http://www.marketingprofs.com/marketing/online-seminars/242 Slides here – http://www.slideshare.net/campsean/keeping-an-eye-on-the-competition-go-beyond-google “Finally, someone answers the question: how do we track the huge (and growing) volume of competitive business intelligence? Offers terrific advice, and great ...

We just posted a new presentation to slideshare entitled Accelerating Sales via Competitive Intelligence Practices. http://www.slideshare.net/campsean/accelerating-sales-via-competitive-intelligence-practices By Sean Campbell By Scott Swigart

We recently published to slideshare a presentation highlighting some of the techniques we use to track competitors on a Monthly, Weekly, and Daily basis. http://www.slideshare.net/campsean/competitor-tracking-daily-weekly-monthly By Sean Campbell By Scott Swigart

Just in the last two days we wrapped up a webinar for the Association of International Product Marketing and Management and an interview for Rain Today’s podcast series. For both the topic was “Keeping an Eye on the Competition.” AIPMM Seminar Details – http://www.aipmm.com/aipmm_webinars/2009/12/keeping-an-eye-on-the-competition—go-beyond-google.php The Rain Today interview will be up soon but until then ...

Keeping an eye on the Competition – Go Beyond Google Deck Preview here – http://www.slideshare.net/campsean/keeping-an-eye-on-the-competition-go-beyond-google Registration link here – http://www.aipmm.com/aipmm_webinars/2009/12/keeping-an-eye-on-the-competition—go-beyond-google.php

We have an upcoming article that will be published in the March issue of Quirks magazine (a B2B focused issue). The topic is on Effective IDI Recruiting Techniques with an emphasis on leveraging social networks. By Sean Campbell By Scott Swigart

One of our articles was recently accepted for publication by MarketingProfs http://www.marketingprofs.com/articles/2009/3197/recruiting-executives-and-industry-experts-for-qualitative-research By Sean Campbell By Scott Swigart

We’ll be giving our talk on “Going Beyond Google” to the Association of International product Marketing and Management audience on December 17th. More details and a registration link to come. By Sean Campbell By Scott Swigart

Scott and Sean will be presenting on the topic of ethical elicitation techniques for the Willamette MBA Program’s Event Series in Portland. This event will also be sponsored by the Oregon Chapter of the Society of Competitive Intelligence Professionals. To register to attend click here. By Sean Campbell By Scott Swigart

On November 13th, Scott and Sean will be delivering a presentation that will cover 20+ tips that take you “Beyond Google” when researching competitors, markets, and how your own company is perceived. The presentation will be delivered at Willamette University’s Salem Campus and the program is sponsored by the Willamette MBA Program. For more information ...

We just completed the SoftwareCEO Presentation today on Going Beyond Google with your Competitive Intelligence research. Here is a link to the deck on Slideshare.net – http://www.slideshare.net/campsean/keeping-an-eye-on-the-competition-go-beyond-google By Sean Campbell By Scott Swigart

Wordle.net is a fun little site to feed in Press Release RSS feeds, whole sites (if they have an RSS feed) and get a “word cloud” of what the site is emphasizing. By Sean Campbell By Scott Swigart

On October 15th both Scott and Sean will be presenting a webcast for SoftwareCEO. This presentation will walk through 20 free web tools that will let you: Determine if the competition has been hiring your people Monitor their site for changes, and spot new products, customer wins, etc. Monitor for all news related to the ...

On October 13th Sean will be moderating an event for SCIP Oregon.  The event is focused on the intersection of Market Research and Competitive Intelligence. You can learn more about the event at www.sciporegon.com

Here is a short list of some CI tools for secondary research.  This list was pulled together during a discussion at the local SCIP Oregon Chapter. Emailpattern.com – Look up the pattern that a company uses to assign email addresses. If you know someone’s name, this helps you guess their email. Pipl.com – look people ...

Our latest interview in our ongoing series of interviews with senior CI professionals for SCIP’s Competitive Intelligence magazine was just published. Most Recent – Chris Ferguson – USAA Previous – Jeff Burke – Seagate, Alan Dye – Computer Associates Upcoming Gina Spadoni – Premera We’ve also done a series of similar interviews for SCIP Oregon ...