B2B Messaging Services

Great Messaging Leads to Leads: Frameworks & Campaigns for the B2B Tech Sector

Effective B2B messaging goes beyond feature lists and product comparisons. Great messaging helps B2B buyers understand how your solution can solve their specific problems, including ones they may not know they have.

With our long history researching the B2B tech sector and buyers’ jobs to be done, Cascade Insights can help you increase your marketing qualified leads (MQLs) and boost the efficiency of your marketing spend.

of global tech buyers say vendors give them too much material, and 59% agree that most of that content is useless. ¹

Messaging Framework Development

Carefully crafted messaging frameworks ensure that your ongoing marketing efforts will effectively persuade your buyers. Cascade Insights offers messaging frameworks that target specific personas, industries, or company size segments. Our messaging frameworks include proof points, messaging pillars, messaging by persona, and more. Finally, any messaging framework we develop will demonstrate how you can stand out against the competition.

Channel/Partner Messaging

Carefully crafted messaging frameworks ensure that your ongoing marketing efforts will effectively persuade your buyers. Cascade Insights offers messaging frameworks that target specific personas, industries, or company size segments. Our messaging frameworks include proof points, messaging pillars, messaging by persona, and more. Finally, any messaging framework we develop will demonstrate how you can stand out against the competition.

Content Audit

Carefully crafted messaging frameworks ensure that your ongoing marketing efforts will effectively persuade your buyers. Cascade Insights offers messaging frameworks that target specific personas, industries, or company size segments. Our messaging frameworks include proof points, messaging pillars, messaging by persona, and more. Finally, any messaging framework we develop will demonstrate how you can stand out against the competition.

PPC Messaging

Carefully crafted messaging frameworks ensure that your ongoing marketing efforts will effectively persuade your buyers. Cascade Insights offers messaging frameworks that target specific personas, industries, or company size segments. Our messaging frameworks include proof points, messaging pillars, messaging by persona, and more. Finally, any messaging framework we develop will demonstrate how you can stand out against the competition.

Newsletters & Email Messaging

Carefully crafted messaging frameworks ensure that your ongoing marketing efforts will effectively persuade your buyers. Cascade Insights offers messaging frameworks that target specific personas, industries, or company size segments. Our messaging frameworks include proof points, messaging pillars, messaging by persona, and more. Finally, any messaging framework we develop will demonstrate how you can stand out against the competition.

Research Activation

Carefully crafted messaging frameworks ensure that your ongoing marketing efforts will effectively persuade your buyers. Cascade Insights offers messaging frameworks that target specific personas, industries, or company size segments. Our messaging frameworks include proof points, messaging pillars, messaging by persona, and more. Finally, any messaging framework we develop will demonstrate how you can stand out against the competition.

Only 45% of B2B marketers say they achieved success in building subscribed audiences, and just 53% say they were successful in generating sales.²

Messaging For the B2B Tech Sector

Our roots are in research. Cascade Insights has conducted market research for the B2B tech sector for 15 years. That means all of our marketers benefit from insights gained over thousands of interviews with B2B buyers. After scores of message testing interviews, we know what messaging works (and what doesn’t) for B2B tech products and services. Plus, all of our marketing deliverables are vetted by the top technical, business, and marketing experts in the firm.

What does this mean for you? Well, you won’t have to explain the difference between a virtual machine and a container to us. In turn, we can let you know when you’re over-relying on the marketing buzzwords that make IT & LOB buyers skeptical.

Cascade Insights’ special blend of in-(virtual)-house researchers and marketers means we deliver marketing projects so rooted in B2B tech sector context, their quality would be hard to match anywhere else.