Effective B2B messaging goes beyond feature lists and product comparisons. Great messaging helps B2B buyers understand how your solution can solve their specific problems, including ones they may not know they have.
With our long history researching the B2B tech sector and buyers’ jobs to be done, Cascade Insights can help you increase your marketing qualified leads (MQLs) and boost the efficiency of your marketing spend.
of global tech buyers say vendors give them too much material, and 59% agree that most of that content is useless. 1
Messaging Framework Development
Carefully crafted messaging frameworks ensure that your ongoing marketing efforts will effectively persuade your buyers. Cascade Insights offers messaging frameworks that target specific personas, industries, or company size segments. Our messaging frameworks include proof points, messaging pillars, messaging by persona, and more. Finally, any messaging framework we develop will demonstrate how you can stand out against the competition.
Channel/Partner Messaging
Carefully crafted messaging frameworks ensure that your ongoing marketing efforts will effectively persuade your buyers. Cascade Insights offers messaging frameworks that target specific personas, industries, or company size segments. Our messaging frameworks include proof points, messaging pillars, messaging by persona, and more. Finally, any messaging framework we develop will demonstrate how you can stand out against the competition.
Content Audit
Carefully crafted messaging frameworks ensure that your ongoing marketing efforts will effectively persuade your buyers. Cascade Insights offers messaging frameworks that target specific personas, industries, or company size segments. Our messaging frameworks include proof points, messaging pillars, messaging by persona, and more. Finally, any messaging framework we develop will demonstrate how you can stand out against the competition.
PPC Messaging
Carefully crafted messaging frameworks ensure that your ongoing marketing efforts will effectively persuade your buyers. Cascade Insights offers messaging frameworks that target specific personas, industries, or company size segments. Our messaging frameworks include proof points, messaging pillars, messaging by persona, and more. Finally, any messaging framework we develop will demonstrate how you can stand out against the competition.
Newsletters & Email Messaging
Carefully crafted messaging frameworks ensure that your ongoing marketing efforts will effectively persuade your buyers. Cascade Insights offers messaging frameworks that target specific personas, industries, or company size segments. Our messaging frameworks include proof points, messaging pillars, messaging by persona, and more. Finally, any messaging framework we develop will demonstrate how you can stand out against the competition.
Research Activation™
Carefully crafted messaging frameworks ensure that your ongoing marketing efforts will effectively persuade your buyers. Cascade Insights offers messaging frameworks that target specific personas, industries, or company size segments. Our messaging frameworks include proof points, messaging pillars, messaging by persona, and more. Finally, any messaging framework we develop will demonstrate how you can stand out against the competition.
Messaging For the B2B Tech Sector
Our roots are in research. Cascade Insights has conducted market research for the B2B tech sector for 15 years. That means all of our marketers benefit from insights gained over thousands of interviews with B2B buyers. After scores of message testing interviews, we know what messaging works (and what doesn’t) for B2B tech products and services. Plus, all of our marketing deliverables are vetted by the top technical, business, and marketing experts in the firm.
What does this mean for you? Well, you won’t have to explain the difference between a virtual machine and a container to us. In turn, we can let you know when you’re over-relying on the marketing buzzwords that make IT & LOB buyers skeptical.
Cascade Insights’ special blend of in-(virtual)-house researchers and marketers means we deliver marketing projects so rooted in B2B tech sector context, their quality would be hard to match anywhere else.
B2B Tech Sector Specialists
We only accept projects from the B2B tech sector.
Our areas of expertise include:
- SaaS
- PaaS
- IaaS
- Software
- Hardware
- Cybersecurity
- IoT
- Cloud
- AI
- Big Data
- AR/VR
- Blockchain
- Applications
- Infrastructure
- & More
Our clients range from enterprise giants to stars of the mid-market.
We help companies in the following fields:
- IT Services
- FinTech
- MarTech
- Health Tech
- Green Tech
- EdTech
- AdTech
- Legal Tech
- BioTech
- GovTech
- InsurTech
- RetailTech
B2B Messaging Blog Posts
Looking for More?
Link to: What is a Messaging Framework?
What is a Messaging Framework?
A complete guide to messaging frameworks; whether it’s marketing, customer support, internal communication, or public relations, a well-defined messaging framework ensures that all communications are cohesive and reflect a unified voice.
More About Cascade Insights
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