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Tag Archive for: in-depth interviews

Going Beyond Brexit: Doing Business in the UK, France, and Germany

May 15, 2019/in B2B Marketing Blog, Blog Posts /by Brian Surguine
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In this episode, we discuss how Brexit will impact the world of B2B with Martina Bozadzhieva, market research Europe expert at DuckerFrontier. Bozadzhieva’s expertise comes from direct experience navigating business dynamics in the turbulent European market. You’ll definitely want to listen if you do business in the UK, France, or Germany.

In This Episode:

  • Current business trends and challenges in the UK.
  • The companies set to benefit the most with a “hard” Brexit.
  • Unique EU regulations that impact B2B businesses.
  • Germany’s current economic state and unique aspects of doing business in Germany.
  • Business challenges and opportunities in France.
  • Differences in communication styles between the UK, France, and Germany.
  • Advice for country managers who are moving from corporate to another country, including how they can best interact with corporate.

Resources:

  • Martina’s LinkedIn profile
  • Martina’s Twitter page

The B2B Revealed Podcast is brought to you by Cascade Insights, a hybrid market research & marketing firm specializing in the B2B tech sector. Subscribe to the podcast to keep up with the most pressing issues facing marketers in the B2B tech sector. 

 

B2B Brand Research: Don't Skip the Qual

B2B Brand Research: Don’t Skip the Qual

April 18, 2019/in B2B Market Research Blog, Brand Research /by Isabel Gautschi
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Applying a B2C approach to B2B brand research just doesn’t work.

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Heat Up Your Cold Email

February 14, 2018/in B2B Go-To-Market Research, Blog Posts /by Sean Campbell
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How can sellers use cold email to engage rather than irritate?

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giving a conference talk

Facts Bore, a Good Story Roars

February 1, 2018/in Blog Posts /by Sean Campbell
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Facts and statistics make for a boring presentation. If you want to earn thunderous applause with your next conference talk, make sure your speech actually says something. Spellbind with a story.

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Search for B2B Revealed on your favorite podcast player (iTunes, SoundCloud, Stitcher, and more) to subscribe.

Troy HazardIn this episode, Cascade Insights CEO Sean Campbell interviews renowned speaker Troy Hazard on giving a conference talk. Hazard is a seasoned keynote speaker, entrepreneur, author, TV presenter, and business consultant with more than 25 years of experience.

Hazard points out that an emotional arc means more to the audience than a random list of data points. “People relate to stories. That’s why we like the movies. We like to see the hero win and the villain get crushed, and all that sort of stuff. It’s the same on stage,” he said. “They’re going to immerse themselves in the journey, and there’s a far better learning opportunity when you do it that way.” Give your audience a reason to care about your data by putting it in context and explaining why it matters.

Campbell pointed out that some individuals are natural storytellers, others are not. What if a non-storyteller finds themselves giving a presentation? Can they learn to build a compelling narrative?

Short answer: yes. Anyone can turn experience into a story. What happened? What did you learn from it? How did you change afterward? How did that affect outcomes? Hazard encouraged potential speakers to answer the question: “What was the action you took after you experienced the events in this story?” That’s what audiences want to know and learn from.

Another key tip: don’t spend 5 of your 60 minutes walking through your bio. Instead, take the opportunity to grab your audience’s attention as quickly as possible. “I learned a lesson from a fellow speaker years ago that the best way to start that presentation is to walk out and start it. I’ll walk out onto the stage and say, ‘Let me take you back to 1996. I’m getting off a plane from Tokyo, and I get a call from the office, and the first thing is that they tell me is we just lost $375,000.'” In other words, get right to the point and start the story off right away.

To give a speech worth listening to, you gotta tell a good story. Turn your presentation into a hero’s journey of lessons learned from experience.

More Ways To Dazzle Your Audience

Want to spruce up your presentation skills? Listen to the full episode for more speaking tips and see our collection of business communication best practices.

Do you need more B2B brilliance? Check out the many ways you can follow us.

business and net neutrality

Business Needs Net Neutrality: An Interview with Ryan Singel

December 11, 2017/in Blog Posts /by Sean Campbell
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The B2B tech world has a lot at stake with net neutrality.

Many businesses “live” on the internet today in ways they never did before. They market through the internet, they sell through the internet, and many of their internal business processes (payroll, HR, AR/AP) rely on the internet.

Should net neutrality be repealed, businesses may be forced to pay more for the same services they access today. Businesses might also find there is less choice among SaaS apps or cloud services to purchase. Further, in order to cope with new costs, businesses may have to radically alter their pricing structures and budgets.

On this episode of B2B Revealed, two B2B CEOs discuss what the potential repeal of net neutrality would mean for business. Contextly CEO Ryan Singel brings his perspective as a media and strategy fellow at Stanford Law School’s Center for Internet and Society to the issue. Cascade Insights CEO Sean Campbell interviews him on the implications of a net neutrality rollback for ISPs, tech companies, and startups.

Will A Net Neutrality Repeal Impact Your Business? Listen To Learn:

  • What net neutrality is.
  • How the current model protects consumers and innovators.
  • Why ISPs want a repeal.
  • The business implications of a potential net neutrality repeal.
  • What would happen to websites and web services if a repeal happens.
  • The difference between Title I and Title II and how it affects this debate.
  • Why the lack of ISP competition makes this more than just a “free market” issue.
  • How a repeal would make it more difficult for startups to get off the ground.
  • Why a repeal of net neutrality would cement current tech giants at the top of the food chain.

Notable Quotes From Ryan Singel:

“The immediate effect is going to be on businesses and is going to hit them in the bottom line in ways that they aren’t going to understand.” – Singel on how a net neutrality repeal would impact businesses.

“This is a really bad plan for innovation.” -Singel explaining that a net neutrality repeal could remove the conditions that have allowed innovative startups to flourish in the past.

“Startups, especially in the B2B world, rely on a lot of other startups to run their business.”

“It looks like Mafia tactics.” – Singel discussing broadband companies’ current dealings with companies that rely on their internet services.

“Why repeal without replace? It doesn’t make any sense.”

Subscribe to B2B Revealed on iTunes, Soundcloud, Google Play, or Stitcher.

Want more B2B brilliance? There are lots of ways to follow us.

B2B Market Research

AI: More R2-D2 Than General Grievous

November 10, 2017/in Blog Posts /by Philippe Boutros
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What are the most cutting-edge applications of AI for B2B market research? How much busywork can analysts delegate to a bot? Will automated systems replace the need for human analysis?

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Failure To Launch Syndrome: Do You Have The Symptoms? | B2B Product

Failure To Launch Syndrome: Do You Have The Symptoms?

July 21, 2017/in B2B Buyer Persona Research, B2B Go-To-Market Research, B2B Market Research Blog, B2B New Product Launch Research, Blog Posts, Win/Loss Analysis /by Sean Campbell
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After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail.

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In-Depth Interviews: The Answer To 'None of The Above'

In-Depth Interviews: The Answer To ‘None of The Above’

September 14, 2016/in B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Market Opportunity Research, B2B Market Research Blog, B2B New Product Launch Research, B2B Usability Testing, Blog Posts, Win/Loss Analysis /by Sean Campbell
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When it comes to B2B market research, there is no better tool than In-Depth Interviews (IDIs) for gathering insight.

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