Going Beyond Brexit: Doing Business in the UK, France, and Germany

Brian Surguine
Authored byBrian Surguine
Sean Campbell
Authored bySean Campbell

In this episode, we discuss how Brexit will impact the world of B2B with Martina Bozadzhieva, market research Europe expert at DuckerFrontier. Bozadzhieva’s expertise comes from direct experience navigating business dynamics in the turbulent European market. You’ll definitely want to listen if you do business in the UK, France, or Germany.

In This Episode:

  • Current business trends and challenges in the UK.
  • The companies set to benefit the most with a “hard” Brexit.
  • Unique EU regulations that impact B2B businesses.
  • Germany’s current economic state and unique aspects of doing business in Germany.
  • Business challenges and opportunities in France.
  • Differences in communication styles between the UK, France, and Germany.
  • Advice for country managers who are moving from corporate to another country, including how they can best interact with corporate.


The B2B Revealed Podcast is brought to you by Cascade Insights, a hybrid market research & marketing firm specializing in the B2B tech sector. Subscribe to the podcast to keep up with the most pressing issues facing marketers in the B2B tech sector. 


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