Case Study – Look Before You Launch: Messaging, Packaging, and Pricing Research
Here's how we conducted focus groups with key buyer personas to determine the best tactics for bringing a SaaS solution to market.
Case Study – Launching a New Product With Buyer Persona Research
Here's how one of our clients used buyer persona research to reveal the marketing and sales approaches that aligned well with an online sales approach.
The Answer is Still No
Having a key account take up more than 20 percent of your P/L is business suicide. Key account management means being tough. Just say no.
