B2B Market Segmentation Research: Real Buyers vs. Imaginary Friends
Are you building solutions for an imaginary buyer? This happens all too often. Take the guesswork out of your B2B market segmentation strategy.
Rising to Leadership
Executive leadership coach Ron Carucci joins the show to share how executives can do better on strategy, resource allocation, and using their power.
Teams: Better With Time
Guest Maia Josebachvili, VP of Marketing and Strategy at Greenhouse, has gone beyond that conventional wisdom and helped to create the Employee Lifetime Value Framework.
Heat Up Your Cold Email
In this episode of B2B Revealed, Cascade Insights CEO Sean Campbell chats with Replyify Co-Founder Ryan O'Donnell on how to use cold email to increase audiences and avoid the spam filter.
Message Testing: Because Intent ≠ Interpretation
Somewhere between intent and interpretation, a lot can get lost in translation. Is the "message received" the same as "the message sent"?
Facts Bore, a Good Story Roars
In this episode, Cascade Insights CEO Sean Campbell interviews renowned speaker Troy Hazard on giving a conference talk.
SEO: The Balancing Act of Visibility and Utility
Author Phil Singleton explains how marketers can balance a good B2B SEO search ranking strategy with creating relevant and useful content.
Left Brain + Right Brain = Marketing Success
Author Adele Sweetwood explores why balancing both marketing data and creativity is necessary for a properly targeted marketing strategy.
Your Favorite B2B Podcasts of 2017
The B2B Market Research Podcast became B2B Revealed. Our focus broadened to a myriad of issues that impact our clients in the B2B technology sector.
Your Favorite B2B Posts of 2017
It was a good year for B2B content. As we reflect on 2017, we bring you a countdown of our most read articles of the year.
People-Centric Marketing: Wisdom From Tom Shoemaker
Tom Shoemaker, CMO of itslearning, explains why customer satisfaction research is essential to marketing strategy.
Coaching Your Channel: An Interview With Steve Smith
Steve Smith, president of GrowthSource Coaching discusses channel sales strategies and other IT Services firm survival strategies.
The Spy Who Wasn’t – Clarifying Competitive Intelligence
What is competitive intelligence? A nuanced understanding of the marketplace in which you and your competitors are situated? Yes. Corporate espionage? No.
Creating The Category – An Interview With Matt Ipri
When a product is the first of its kind, mid-market marketing isn't easy. But, a savvy marketer knows how to create a whole new category for their product.
Welcome to the B2B Revealed Podcast
Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world. We’ve done that for years through The B2B Market Research podcast.
B2B Market Research: 3 Steps to Recruiting a Superb Sample
When it comes to B2B studies, having the right people is just as important as asking the right questions. How to do B2B market research recruiting right.
Key Buying Criteria: The Path to ‘Yes’
Find B2B buyers' key buying criteria to craft better messaging and product development strategies.
Annual Investigative Reporters & Editors Conference
FOR IMMEDIATE RELEASE Contact: Sean@cascadeinsights.com Phone: 503.898.0004 www.cascadeinsights.com Authors Sean Campbell and Scott Swigart to Speak at Annual Investigative Reporters and Editors Conference Portland, Oregon, June 12, 2012 – Campbell and Swigart will join the best in the business in a hands-on workshop and conference hosted by Investigative Reporters and & Editors held in Boston MA June 14th – 17th 2012. Each year the IRE (Investigative Reporters & Editors) provides investigative journalist with the tools and tips needed to uncover and break the world’s biggest stories. “We are excited and honored to have been invited to participate this year”, says Sean Campbell. “Scott and I feel the tools we use for competitive intelligence have a lot of value for investigative reporters”. Campbell and Swigart are the acclaimed authors of Going Beyond Google: Gathering Internet Intelligence, now in its third printing. “To be an exceptional journalist you have to dive deeper, much deeper”, says Campbell. “Our contribution to the IRE Conference will be to help investigative reporters and editors find information beyond the cursory Google search and provide some immediate tools to quickly crunch the data once it’s located.” The importance of mastering these skills will become increasingly important as the competition for breaking stories heats up during the presidential election. About Campbell and Swigart: Cascade Insights founders and publisher, Sean Campbell and Scott Swigart are recognized throughout the world as CI knowledge leaders and have lectured at literally hundreds of industry events, webcasts, and conferences throughout the world and are consultants for many of the Fortune 100 and 500 companies around the globe. They are currently working on their second book. About IRE: Investigative Reporters and Editors, Inc. is a grassroots nonprofit organization dedicated to improving the quality of investigative reporting. IRE was formed in 1975 to create a ...