Yesterday I delivered the all-day version of our Framework Fight Club workshop to a packed room at the SCIP 2014 conference in Orlando. After delivering the workshop an attendee asked if I could summarize some of the books that were addressed at various points during the workshop. Here is the list: Innovator’s Dilemma Crossing the […]
Episode 65: – Investigative Recruit – Why it Matters During this podcast we cover: The key elements of investigative recruit. How investigative recruit differs from traditional market research approaches to recruit. Why investigative recruit is an essential part of any competitive intelligence effort. For additional resources focused on B2B market research and competitive intelligence, go to: www.cascadeinsights.com/resources Sign […]
During the “More” Fabulous Frameworks webinar we covered: PARTS (#1) analysis from Co-opetition The use of the ERRC (#2) grid from Blue Ocean Strategy (#3) Adoption Chain and (#4) Co-Innovation Analysis from the Wide Lens (#5) Shark Fin Analysis from Big Bang Disruptions Download the presentation or the recording.
Episode 64: – Is that Project Executable? During this podcast we cover: What it means to have an executable project. Ways to know if your project is executable or not. How CI differs from traditional market research in regards to the above. For more resources focused on B2B market research and competitive intelligence tips go to: www.cascadeinsights.com/resources […]
The best ideas stand the test of time. And clearly the ideas offered by Geoffrey Moore in his book Crossing the Chasm have achieved that distinction. I was reminded of this, when one of our employees forwarded me an article that Geoffrey had shared on LinkedIn about the 3rd edition of Crossing the Chasm. […]
“Try to learn something about everything and everything about something.” – Thomas Huxley When it comes to learning something about everything, we think that it is important to identify resources that can help competitive intelligence professionals do their job more effectively, outside of the classic resources that people might turn to on a regular basis. […]
We recently delivered a webinar focused on understanding Voice of the Competitor (VOTC) research. During this webinar we covered how: VOTC differs from VOC research Techniques you can use to gather and analyze “competitor voice” Ways in which VOTC differs from traditional win / loss studies How you can get started doing VOTC research Download […]
Below is a link to download the slides from Sean’s presentation at the Silicon Valley Capital Club on March 18th, 2014. Download
You can now download the recording and slides from our recent webinar: Accelerating Competitive Analysis: 5 Fabulous Frameworks Frameworks covered during this webinar include: Scenario Planning Innovators Dilemma Roger’s Five Factors Stall Points Analysis Chasm 2.0 Alongside a few bonus frameworks.
Episode 59: – Interview – Co-Author – Big Data: A Revolution…” For more episodes focused on competitive intelligence and market intelligence tips go to: www.cascadeinsights.com/resources Sign up for podcast updates – here MP3 – Download By: Sean Campbell By: Scott Swigart
