Cascade Insights analysts’ version of procrastinating at work is to scour the web for the most important tech industry inquiries, think pieces, trends and predictions. Here is what got them talking around the company Keurig over the last few weeks.
Episode #98 of the B2B Market Research Podcast – 7 Trade Show Competitive Intelligence Tips We cover: A few important ratios to keep in mind. What you should check out as soon as you hit the expo hall floor. Well-known trade show CI strategies that aren’t effective and that should be simply be left in the dust bin. Thank you […]
Have we reached the day when CEO’s need to send a company-wide memo with the title “We will be hacked”? In a word, yes. Let us be clear: The implementors and researchers we chat with – those in the enterprise Security Operation Centers (SOCs) and Managed Security Service Providers (MSSPs) – aren’t advocating giving up. They’re not […]
What are the 10 Essential Truths about Internet of Things (IoT) B2B focused Market Research? How will you market research efforts need to change – when you start to tackle IoT research? In short, this presentation covers 10 key tips that can keep you on track when doing IoT research on B2B companies and ecosystems.
Should you believe the hype on the Internet of Things? Can it really be the (NBTE) Next Biggest Thing Ever? Gartner thinks there will be 26 billion “Internet of Things” units by 2020. Not to be outdone, IDC predicts 212 billion “things”. This seems like a big difference between crystal balls, but what’s an order […]
What follows is a curated list of Internet of Things (IoT) focused articles. To create this list we first looked for articles with the most LinkedIn shares (thanks BuzzSumo). Then we took that list and threw out all the articles there were merely advertorial, published by vendors, or those, which simply lacked insight. In short, what follows are the articles, published […]
Episode 80: – When Does Public Data Equal Big Data – 3 Tips for Competitive Intelligence Professionals We cover: Why “public” data isn’t the same as “Internet data.” How the Internet is like big data with a nice UI How you can get quant from the Internet and aggregate it in an almost “big data,” powerful way. For more […]
Does the competitive intelligence firm think that sales cycles are measured in minutes and days, or months and years? “Consumer tech” and “impulse buy” are nearly synonymous phrases. This leads to sales cycles that are merely days, or even minutes long. The B2B technology sector isn’t even remotely similar. Even for areas in which the […]
What follows is a curated list of articles focused on Docker. To create this list we threw out all the articles there were merely advertorial, published by vendors, or those which simply lacked insight. What’s left are the articles, published in the last 30 days, about Docker that you need to read. Enjoy! How An Awful, Misspelled Presentation Launched […]
What follows is a curated list of articles focused on the Internet of Things (IoT). To create this list we threw out all the articles there were merely advertorial, published by vendors, or those which simply lacked insight. What’s left are the articles, published in the last 30 days (October 20th – November 20th – 2014), about the […]
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.