Why CI Teams Should Unite With Market Research: B2B Market Research podcast
Episode 75: – Why CI Teams Should Unite With Market Research
During this podcast we cover a variety of reasons why competitive intelligence professionals need to build a bridge between themselves and their company’s market research team. This includes:
- How you can marry the customer centric view of market research with the outward view of competitive intelligence.
- Who wins when you build the bridge between market research and competitive intelligence.
For more free B2B technology market research and competitive intelligence resources go to: www.cascadeinsights.com/resources
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