Episode 72: – Making Social Media analysis easy with NodeXL
During this podcast we interview Marc Smith one of the creators of NodeXL. NodeXL is a free and fantastic tool for doing advanced social media analysis – right inside of Excel.
We cover the following with Marc, all of which should be of solid interest to any software company interested in doing advanced social media analysis as part of their competitive intelligence, market intelligence, or market research efforts.
- Why NodeXL was created in the first place.
- The importance of social media research today.
- What NodeXL can do for social media researchers.
- The other tools that Marc recommends for social media analysis.
For more free B2B Market Research and competitive intelligence resources go to: www.cascadeinsights.com/resources
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