40 Years of Competitive Intelligence Expertise – Distilled…

Authored bycascade

This presentation summarizes the key takeaways from one of the best articles we’ve ever come across on competitive intelligence collection, analysis, and the building of competitive intelligence teams.

While the article focuses on public sector experiences, the five fundamental truths, and six essential truths the article covers are an important read for competitive intelligence professionals in every industry.

Check Out: Past episodes of our popular podcast – The B2B Market Research Podcast.
Download: Going Beyond Google – Gathering Intelligence – 5th Edition – Over 100+ pages of tools, tips, and techniques for CI professionals.
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