4 Ways to Crack the Code on Competitor Pricing: B2B Market Research podcast
Episode 76: – 4 Ways to Crack the Code on Competitor Pricing
During this podcast we cover a variety of ways Competitive Intelligence, Pricing, and Strategy teams can gain insight on competitor pricing models. This includes:
- Why you need to go beyond looking for “magic documents” that may describe the competitor’s pricing model.
- The pro’s and cons of talking to competitor customers and partners.
- The pro’s and cons of talking to ex-sellers of the competitor.
- The importance of SCIP’s Code of Ethics in regards to this type of research.
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