• Twitter
  • LinkedIn
(503) 212-0687 | hello@cascadeinsights.com
Cascade Insights
  • Market Research Services
    • B2B Customer Experience Research
      • Buyer Personas
      • Buyer’s Journey Research
      • Key Buying Criteria Research
      • Jobs-To-Be-Done Research
      • User Personas
      • Customer Satisfaction Research
    • B2B Product/Service Research
      • Market Opportunity Research
      • Concept Testing
      • Go-To-Market Research
    • B2B Marketing Enablement Research
      • Data-Driven Marketing Research
      • Message Testing
      • Brand Research
      • Thought Leadership Services
      • Partner Enablement
    • B2B Sales Enablement Research
      • Competitive Landscape Analysis
      • Win-Loss Research
      • Churn Analysis
      • Channel Research
  • Marketing Services
    • Marketing Strategy
    • Messaging
    • Content Marketing
    • Sales Enablement
  • Insights and Perspectives
    • B2B Market Research Blog
    • B2B Marketing Blog
    • B2B Resources
  • About Us
    • Our Story
    • Our Clients
    • Client Testimonials
    • Careers
    • Ethics Policy
    • Privacy Policy
  • Contact Us
  • Menu Menu

cascade

cascade

About cascade

This author has not written his bio yet.
But we are proud to say that cascade contributed 229 entries already.

Entries by cascade

Sourcing with Social Media – For Competitive Intelligence and Market Research Teams – As Presented at the SLA 2014 Conference in Vancouver, BC

June 8, 2014

Below is the presentation Sean delivered at the SLA conference in Vancouver, BC this week. If you would like to download a copy of the presentation go here. Download: Going Beyond Google – Gathering Intelligence – 5th Edition – Over 100+ pages of tools, tips, and techniques for CI professionals.

Self-Service Big Data for Competitive Intelligence – A Few Examples – SLA 2014 Conference – Vancouver, BC – CI Division

June 8, 2014

Below is the presentation Sean delivered at the SLA conference in Vancouver, BC this week. If you would like to download a copy of the presentation go here.  

MRA – Insights and Strategies Conference Presentation – Voice of the Competitor (VOTC): Going Beyond Google

June 5, 2014

Below is the presentation we delivered at the MRA’s Insights and Strategies conference in Chicago this week. If you would like to download a copy of the presentation go here.  

Cloudera – Customer and Partner Viewpoints

June 4, 2014

The Customer and Partner ViewPoint – Cloudera   Cloudera is respected as the 1st to market solution (i.e., unquestioned market leader status) and is well respected for “giving back” to the Hadoop community.  However, there’s no monopoly in the Hadoop market at this time, and customers that we spoke with are commonly kicking the tires with […]

TweetBinder is a solid TweetReach replacement

May 29, 2014

For quite a while now we’ve turned to TweetReach to generate quick statistics (volume, tweets per day referencing the hashtag, etc.) on Twitter hashtags. However, it looks like I might be turning to TweetBinder a bit more often as it provides similar statistics along with a few additional data points such as the following: “Cloudera” […]

Mary Meeker’s – Internet Trends – 2014 – The Highlights

May 29, 2014

Mary Meeker’s Internet Trends report has become a “must read” every year for folks in the tech industry. While no single report can cover every angle, especially on a area as big as “Internet Trends,” this report consistently does it better than most. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers Some highlights: […]

Interview With Scott Brown, Qualcomm: B2B Market Research podcast

May 13, 2014

Episode 66: – Interview – Scott Brown – Qualcomm During this podcast we discuss: How a corporate librarian views competitive intelligence as a discipline. The SLA’s CI division. How effective analysis relates to data collection. “Information Obesity” and how to avoid it. For additional resources focused on B2B tech market research and competitive intelligence go to: www.cascadeinsights.com/resources […]

Slideshare Presentation – Voice of the Competitor

May 8, 2014

During this presentation you’ll learn more about Voice of the Competitor (VOTC) research. First what it is, then how it compares with Voice of the Customer (VOC) research, and lastly how you can incorporate Open Source Intelligence (OSINT) and Human Intelligence (HUMINT) into VOTC efforts.   Voice of the Competitor (VOTC) – Research and Analysis from Cascade […]

Tradeshow Tip – Knowing when it’s time to Go – And finding the Center Mass

May 7, 2014

Given we do a fair amount of trade show intelligence work, and I deliver a fair number of conference presentations at competitive intel, market research, and other conferences, I just thought I would share an observation about how people typically approach a conference. — In short, know when it’s time to show up and it’s […]

Slideshare Version Available – Framework Fight Club – All Day Workshop – As presented at SCIP 2014

May 7, 2014

We’ve just uploaded the all day version of our Framework Fight Club workshop to Slideshare. This is the same workshop that was delivered on Monday at the Strategic and Competitive Intelligence Professionals 2014 conference in Orlando. If you’re interested in downloading a copy you can do that here.

Page 4 of 23«‹23456›»

GET IN TOUCH

hello@cascadeinsights.com

(503) 212-0687

WHAT WE DO

Market Research Services
Marketing Services
Subscribeto RSS Feed

Blog Categories

  • B2B Buyer Persona Research
  • B2B Channel Market Research
  • B2B Churn Analysis
  • B2B Competitive Landscape Analysis
  • B2B Customer Experience Research
  • B2B Customer Journey Mapping
  • B2B Go-To-Market Research
  • B2B Market Opportunity Research
  • B2B Market Research Blog
  • B2B Market Segmentation Research
  • B2B Marketing Blog
  • B2B Messaging
  • B2B New Product Launch Research
  • B2B Thought Leadership
  • B2B Usability Testing
  • Brand Research
  • Case Study
  • Concept Testing
  • Content Marketing
  • Customer Satisfaction Research
  • Data-Driven Marketing Research
  • Jobs-To-Be-Done
  • Key Buying Criteria
  • Marketing Enablement
  • Marketing Strategy
  • Message Testing Research
  • Partner Enablement
  • Product/Service Research
  • Sales Enablement Marketing
  • Sales Enablement Research
  • User Personas
  • Videos
  • Win/Loss Analysis

Written by

cascade

Connect With Us

503.212.0687

hello@cascadeinsights.com

  • LinkedIn
  • Twitter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

B2B Market Research

  • Customer Experience Research
  • — Buyer Persona Research
  • — Buyer's Journey Research
  • — Key Buying Criteria Research
  • — Jobs-To-Be-Done Research
  • — User Personas
  • — Customer Satisfaction Research

  • B2B Product/Service Research
  • — Market Opportunity Research
  • — Concept Testing
  • — Go-To-Market Research

  • Marketing Enablement Research
  • — B2B Data-Driven Marketing Research
  • — Message Testing
  • — Brand Research
  • — Thought Leadership
  • — Partner Enablement

  • Sales Enablement Research
  • — Competitive Landscape Analysis
  • — Win Loss Analysis
  • — Churn Analysis
  • — Channel Research

B2B Marketing

  • — B2B Marketing Strategy
  • — B2B Messaging Services
  • — B2B Content Marketing
  • — B2B Sales Enablement

About Us

  • — Our Story
  • — Our Clients
  • — Client Testimonials
  • — Careers
  • — Ethics Policy
  • — Privacy Policy

Blogs

  • — B2B Market Research Blog
  • — B2B Marketing Blog
  • — Cascade Insights Blog
Cascade Insights is proud to be a member of the Inc. 5000.
Scroll to top