• Twitter
  • LinkedIn
(503) 212-0687 | hello@cascadeinsights.com
Cascade Insights
  • Market Research Services
    • B2B Customer Experience Research
      • Buyer Personas
      • Buyer’s Journey Research
      • Key Buying Criteria Research
      • Jobs-To-Be-Done Research
      • User Personas
      • Customer Satisfaction Research
    • B2B Product/Service Research
      • Market Opportunity Research
      • Concept Testing
      • Go-To-Market Research
    • B2B Marketing Enablement Research
      • Data-Driven Marketing Research
      • Message Testing
      • Brand Research
      • Thought Leadership Services
      • Partner Enablement
    • B2B Sales Enablement Research
      • Competitive Landscape Analysis
      • Win-Loss Research
      • Churn Analysis
      • Channel Research
  • Marketing Services
    • Marketing Strategy
    • Messaging
    • Content Marketing
    • Sales Enablement
  • Insights and Perspectives
    • B2B Market Research Blog
    • B2B Marketing Blog
    • B2B Resources
  • About Us
    • Our Story
    • Our Clients
    • Client Testimonials
    • Careers
    • Ethics Policy
    • Privacy Policy
  • Contact Us
  • Search
  • Menu Menu

Competitive Intelligence and Co-opetition Part 2: Four Perils When Complements Go Bad

December 18, 2012/in Blog Posts /by cascade
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

The position of your company in the market often benefits from the broader ecosystem. For example, we have written elsewhere about the complementary benefits between Apple TV and NetFlix—Apple TV gets access to streaming NetFlix content, and NetFlix potentially gets additional subscribers to its service.

Those complementary relationships may be mutually beneficial for the long term, but the other side of the coin is that depending on an outside company for part of your business strategy has a built-in potential downside. Consider the following perils when you consider how the relationship is likely to progress:

1.    Their missteps may become your missteps. If the company whose operations you are benefiting from makes bad decisions or even fails, yours can suffer as well, with little or no control over the situation.

2.    The other company could become a competitor. The other company could determine that they are missing upside by not offering the product or service you provide and begin competing with you for your customers.

3.    Your customers could decide that the other company’s product or service is all they need. This scenario is a manifestation of the Substitute force from Porter’s Five Forces.

4.    The other company could change the rules. Particularly when there is no formal agreement between you, the other company could suddenly limit how companies can access their service using your product, for example.

By Sean Campbell
By Scott Swigart

Get in touch

"*" indicates required fields

Name
Cascade Insights will never share your information with third parties. View our privacy policy.
This field is for validation purposes and should be left unchanged.
  • Bio
  • Latest Posts
cascade

cascade

cascade

Latest posts by cascade (see all)

  • Read Like An Analyst: Data Dilemmas, Startups & Standouts - October 20, 2015
  • 7 Trade Show Competitive Intelligence Tips: B2B Market Research podcast - May 11, 2015
  • We will be Hacked: Adjusting to the New Normal for Enterprise Security… - January 16, 2015
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

GET IN TOUCH

hello@cascadeinsights.com

(503) 898-0004

WHAT WE DO

Market Research Services
Marketing Services
Subscribeto RSS Feed

Blog Categories

  • B2B Buyer Persona Research
  • B2B Channel Market Research
  • B2B Churn Analysis
  • B2B Competitive Landscape Analysis
  • B2B Customer Experience Research
  • B2B Customer Journey Mapping
  • B2B Go-To-Market Research
  • B2B Market Opportunity Research
  • B2B Market Research Blog
  • B2B Market Segmentation Research
  • B2B Marketing Blog
    • Uncategorized
  • B2B Messaging
  • B2B New Product Launch Research
  • B2B Thought Leadership
  • B2B Usability Testing
  • Brand Research
  • Concept Testing
  • Content Marketing
  • Customer Satisfaction Research
  • Data-Driven Marketing Research
  • Jobs-To-Be-Done
  • Key Buying Criteria
  • Marketing Enablement
  • Marketing Strategy
  • Message Testing Research
  • Partner Enablement
  • Product/Service Research
  • Sales Enablement Marketing
  • Sales Enablement Research
  • User Personas
  • Videos
  • Win/Loss Analysis

Written by

cascade

RECENT POSTS

  1. CI Review – Slideshare.net
  2. Measuring Tape for a Business Model – A Company’s Value Migration Ratio
  3. Going Beyond Google: Gathering Internet Intelligence – now in it’s 4th edition…
  4. Competitive Intel – #33 Transcript – How Much Secrecy Can You Expect?

Connect With Us

503.212.0687

hello@cascadeinsights.com

  • LinkedIn
  • Twitter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

B2B Market Research

  • Customer Experience Research
  • — Buyer Persona Research
  • — Buyer's Journey Research
  • — Key Buying Criteria Research
  • — Jobs-To-Be-Done Research
  • — User Personas
  • — Customer Satisfaction Research

  • B2B Product/Service Research
  • — Market Opportunity Research
  • — Concept Testing
  • — Go-To-Market Research

  • Marketing Enablement Research
  • — B2B Data-Driven Marketing Research
  • — Message Testing
  • — Brand Research
  • — Thought Leadership
  • — Partner Enablement

  • Sales Enablement Research
  • — Competitive Landscape Analysis
  • — Win Loss Analysis
  • — Churn Analysis
  • — Channel Research

B2B Marketing

  • — B2B Marketing Strategy
  • — B2B Messaging Services
  • — B2B Content Marketing
  • — B2B Sales Enablement

About Us

  • — Our Story
  • — Our Clients
  • — Client Testimonials
  • — Careers
  • — Ethics Policy
  • — Privacy Policy

Blogs

  • — B2B Market Research Blog
  • — B2B Marketing Blog
  • — Cascade Insights Blog
Cascade Insights is proud to be a member of the Inc. 5000.
Competitive Intelligence and Co-opetition Part 1: Three Ways Other Companies...Competitive Intelligence and Co-opetition Part 3: Five Ways to Ask Where This...
Scroll to top