5 Signs Your B2B SaaS Company Needs a Messaging Agency
Here are five signs that indicate you might need to seek out a B2B messaging agency for your company's SaaS success.
The Role of the Human vs. AI in Modern Market Research
Here's how AI tools can supercharge a researcher's efficiency, depth of analysis, and ability to generate actionable insights.
Case Study – Understand Your Competitive Landscape
Learn how a competitive landscape analysis can help your organization understand your position in the market and compete effectively in the AI technology space.
The Power of Tech-Only B2B Market Research Firms: Why Specialization Matters
In B2B tech, specialization isn't a luxury – it's vital. These are the specific benefits you'll receive by working with a B2B tech specialist.
Case Study – Limiting Customer Churn: Using IDIs to Boost Retention
Is your SaaS solution struggling with customer churn? Here we'll reveal how we leveraged In-Depth Interviews (IDIs) to unveil the root causes of their churn.
Research-Backed SaaS Marketing Strategy: Your 5-Step Guide
Here’s how to incorporate research into every stage of your SaaS marketing strategy development for maximum impact.
Case Study – When Your Product-Services Mix Changes: It’s Time For New Messaging
Expanding your product and service portfolio to include professional services can be a daunting task. Here's how to ensure that your messaging framework resonates with your key personas.
ICP Research: Transforming Market Mirages into Real Opportunities
ICP research reveals your most profitable market opportunities, sharpening your focus for maximum sales and product success.
Case Study – New Solution Success: Using Message Testing to Ensure a Successful Launch
Here's how we used message testing to systematically evaluate and gather feedback on the messaging our client was developing.
SaaS Win-Loss Analysis: Key Questions to Ask to Unlock Growth
These are the key questions that every SaaS win-loss analysis should ask to unlock big opportunities.
Case Study – How to Win Over Challenging Personas with B2B Message Testing
Here's how message testing can reveal what messages will resonate the most, what messaging repels your key audience, and how to back up a messaging effort with substantiated claims.
SaaS Churn: 5 Reasons Why Your Customers Are Leaving
These are the top 5 reasons why we see SaaS customers churn – and what you can do to turn things around.
Case Study – A Plethora of Personas: Using B2B Research to Focus on Who Matters
Imagine if your team had identified over ten different personas who played a role in the buyer's journey. Here's how we conducted IDIs to identify the most relevant persona types our client should target and those they should deprioritize.
SaaS Go-To-Market Strategy: The Crucial Role of Research
SaaS go-to-market research is the crucial element that builds a GTM strategy built on certainty – not guesswork.
B2B Quantitative Research: Designing High-Impact Surveys
In a B2B quantitative research survey, these specific question types can make for a challenging analysis phase.
Case Study – Look Before You Launch: Messaging, Packaging, and Pricing Research
Here's how we conducted focus groups with key buyer personas to determine the best tactics for bringing a SaaS solution to market.
SaaS Buyer Personas: DIY or Agency-Assisted?
Marketers who develop their own SaaS buyer personas should be prepared to navigate a series of obstacles that compromise the quality and accuracy of their personas over time.
Case Study – Quantitative Benchmarking for Gauging Open Source Investment Impact
Here's how we used quantitative studies to establish a clear benchmark for our client's engagement with the open source community.
B2B Qualitative Research: The Power of Follow-Up Questions
Follow-up questions are indispensable in B2B qualitative research. These are the top tactics that we employ to ensure that we gather quality responses.
Case Study – How to Use B2B Message Testing to Drive Leads and Sales
Here's how we used message testing to help our client understand what messages would resonate best with B2B customers.
The Power of Niche Positioning for Professional Services
Niche positioning allows professional services to generate more value for their clients, deliver higher quality services, and so much more.
Case Study – How to Leverage B2B Research for Impactful Thought Leadership
Here's how we used B2B research to help a client develop impactful thought leadership content.
Case Study – Launching a New Product With Buyer Persona Research
Here's how one of our clients used buyer persona research to reveal the marketing and sales approaches that aligned well with an online sales approach.
Case Study – How to use B2B Buyer Personas to Persuade Decision Makers
Here's how one of our clients was able to gain approval from all members of the B2B buying committee with buyer persona research.
The Secret to B2B Sales Messaging Success: Marketing-Sales Synergy
Integrating sales expertise is essential for effective B2B messaging. Here's how marketers can harness the strength of their sales teams.
SaaS Messaging and Positioning: Successful vs. Struggling
Discover what differentiates successful vs. struggling SaaS messaging and positioning, featuring real-world SaaS website examples.
Video: Top 5 Types of B2B Market Research
We often get the question: what are the most popular kinds of B2B market research projects? Here's our answer.
Cascade Insights® Announces New Ownership Structure
Cascade Insights®, a leading provider of market research and marketing services to B2B-focused technology companies, is pleased to announce that ...
Why SaaS Companies Need Market Research
SaaS companies require specialized B2B market research partners that understand their unique challenges. The following case studies illustrate exactly how we’ve managed to meet those needs.
Video: Cascade Insights® Company History – What We Don’t Do
Services firms need to be able to say where they provide value and where they don't. This is our story of how we came up with that answer.
Video: Expert Networks vs. Panel Providers for B2B Research Studies
Expert networks are a fast-moving new industry that comes with both risks and rewards. These are the potential benefits B2B companies could gain – or what risks they might face – by working with expert networks.
Message Maps, Frameworks, and More: Decrypting the Differences for the B2B Marketer
Have you ever wondered if there are any significant differences between the ways marketers label a messaging effort? We decrypt those here.
Video: B2B Market Research Recruitment – Right People, Right Questions™
Here are the best ways to recruit the best participants for a B2B research study – and how to get the most valuable info from them.
Video: Why B2B Organizations Need Buyer Personas
Buyer personas are table takes for any B2B organization. These are the times when it is particularly crucial for an organization to procure buyer persona research.
3 Types of Market Research to Benefit Healthcare Cybersecurity Startups
Here’s how market research can help a rapidly-expanding healthcare cybersecurity startup grow in the right direction.
Video: How To Activate Your B2B Market Research Recommendations
Strong and compelling recommendations should always be included in market research findings. Here's how to activate them.