Case Study – How to Leverage B2B Research for Impactful Thought Leadership
Here's how we used B2B research to help a client develop impactful thought leadership content.
Case Study – Launching a New Product With Buyer Persona Research
Here's how one of our clients used buyer persona research to reveal the marketing and sales approaches that aligned well with an online sales approach.
Case Study – How to use B2B Buyer Personas to Persuade Decision Makers
Here's how one of our clients was able to gain approval from all members of the B2B buying committee with buyer persona research.
The Secret to B2B Sales Messaging Success: Marketing-Sales Synergy
Integrating sales expertise is essential for effective B2B messaging. Here's how marketers can harness the strength of their sales teams.
SaaS Messaging and Positioning: Successful vs. Struggling
Discover what differentiates successful vs. struggling SaaS messaging and positioning, featuring real-world SaaS website examples.
Video: Top 5 Types of B2B Market Research
We often get the question: what are the most popular kinds of B2B market research projects? Here's our answer.
Cascade Insights Announces New Ownership Structure
Cascade Insights, a leading provider of market research and marketing services to B2B-focused technology companies, is pleased to announce that ...
Why SaaS Companies Need Market Research
SaaS companies require specialized B2B market research partners that understand their unique challenges. The following case studies illustrate exactly how we’ve managed to meet those needs.
Video: Cascade Insights Company History – What We Don’t Do
Services firms need to be able to say where they provide value and where they don't. This is our story of how we came up with that answer.
Video: Expert Networks vs. Panel Providers for B2B Research Studies
Expert networks are a fast-moving new industry that comes with both risks and rewards. These are the potential benefits B2B companies could gain – or what risks they might face – by working with expert networks.
Message Maps, Frameworks, and More: Decrypting the Differences for the B2B Marketer
Have you ever wondered if there are any significant differences between the ways marketers label a messaging effort? We decrypt those here.
Video: B2B Market Research Recruitment – Right People, Right Questions™
Here are the best ways to recruit the best participants for a B2B research study – and how to get the most valuable info from them.
Video: Why B2B Organizations Need Buyer Personas
Buyer personas are table takes for any B2B organization. These are the times when it is particularly crucial for an organization to procure buyer persona research.
3 Types of Market Research to Benefit Healthcare Cybersecurity Startups
Here’s how market research can help a rapidly-expanding healthcare cybersecurity startup grow in the right direction.
Video: How To Activate Your B2B Market Research Recommendations
Strong and compelling recommendations should always be included in market research findings. Here's how to activate them.
B2B Market Research: Exposing the Truth
In an industry where the truth is evolving at a rapid pace, you can trust B2B market research projects to uncover the truth and provide a guide for the future.
Video: B2B Market Research Firms – We Deliver Bad News to Good People
Our unofficial saying around here is, "We deliver bad news to good people". Here's why.
5 Pieces of Bad News a Competitive Landscape Analysis Can Deliver
A competitive landscape analysis has the potential to shock marketers with bad news. Here are five examples of things to look out for and how to respond.
Cascade Insights Recognized as Top Business to Work for in Oregon
Here’s Cascade Insights’ account on how we became a “top business to work for in Oregon” as a 100% remote company.
B2B Customer Experience Research: Turn Grimaces Into Grins
Learn how to turn your customers’ grimaces into grins by including qualitative research in your approach to customer satisfaction.
Untrustworthy B2B Thought Leadership: 3 Red Flags To Watch Out For
Just because a B2B thought leadership piece exists does not mean that it’s credible. Watch out for these 3 red flags to signal it’s untrustworthy.
Why You Need Message Testing: 6 Worst-Case Scenarios You Risk Without It
What can go wrong without message testing research? Here are six scenarios B2B tech companies risk without it.
B2B Thought Leadership Content: How to Back up Your Opinion With Facts
Position your company as an industry expert by creating B2B thought leadership content that utilizes research and data to back your opinions.
Is Your Buyer Persona Research Written So You Can Actually Use It?
To be able to unlock the powerful benefits of buyer persona research, you first need to ensure it’s written in a way that your company can actually use.
5 Risks of Conducting Your Own B2B Buyer Persona Research
These are the five greatest risks marketers can make while attempting to conduct buyer persona research on their own.
Mistakes B2B Marketers Make Without Buyer Personas
Buyer persona research is crucial to creating effective messaging and marketing that targets the right people. Without this crucial foundational piece, it’s impossible to set your marketing off in the right direction. Here are just a few examples of where B2B marketers can go wrong without it.
