saas marketing strategy

Research-Backed SaaS Marketing Strategy: Your 5-Step Guide

Embarking on a road trip without a map or GPS often leads to frustrating detours, wasted time, and the risk of getting completely lost. Similarly, diving into the development of a SaaS marketing strategy without market research is like navigating uncharted territory without guidance.  B2B research acts as your essential GPS, guiding you toward the ...
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Cascade Insights Announces New Ownership Structure

Cascade Insights, a leading provider of market research and marketing services to B2B-focused technology companies, is pleased to announce that it has transitioned from a dual to a single ownership structure. Due to this change, as of June 16th, 2023, Sean Campbell, Cascade Insights’ long-standing CEO, has become the company’s sole owner. Moving forward, you can ...
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SaaS B2B Market Research

Why SaaS Companies Need Market Research

SaaS companies require specialized B2B market research partners that understand their unique challenges. The following case studies illustrate exactly how we’ve managed to meet those needs.
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