Generic AI Content: The Voice of the Buyer Fix
AI content sounds generic because it's drawn from the same public well as everyone else's. See how B2B market research fixes what prompting can't.
The Rigor Costume: How to Tell Real Qualitative Analysis From AI-Generated Output
Learn how to distinguish rigorous qualitative analysis from polished AI-generated output, spot common failure modes, and evaluate vendors with confidence.
From AI Access to Meaningful AI Use: Closing the Adoption Gap
Access to AI tools has never been the problem. Meaningful AI use is. Learn how to close the AI adoption gap.
AI Workforce Transformation Is Stalling. Here’s the Real Reason Why.
AI workforce transformation stalls when leaders chase tools over work design. Here's what the 20% of companies winning with AI are doing differently.
When Development Costs Zero, What Are You Actually Testing?
When AI cuts development costs, most teams assume they need less research. The real shift is more subtle, and more important, than that.
AI for Finance Teams: The RISE Framework For Smarter AI Adoption
Learn how the RISE Framework helps finance teams apply AI across routine work, analysis, strategy, and decision-making.
AI vs Traditional Market Research: How the RISE Framework Helps You Choose
AI tools handle more than most teams realize. Custom research still wins where it counts. The RISE Framework shows you where the line is.
The Vibe Coding Flood: What B2B Market Research Tells You That Building Can’t
Vibe coding changes who can build software. It doesn't change what buyers value. B2B market research becomes more important, not less.
Case Study – AI Integration in Higher Education
How do you make AI integration in higher education stick? See how we built lasting faculty and student AI capability across one university.
Case Study – Turning AI Access Into AI Adoption
Uneven AI adoption after a ChatGPT rollout? See how we turned scattered access into consistent, confident AI use across every team.
AI for Sales Teams: The RISE Framework for Smarter AI Adoption
Here's how sales teams can use AI to reduce admin work, improve deal judgment, and focus on high-value selling.
The Director’s Mandate: Why “AI Training for Employees” is Failing
Most AI training for employees is failing because it treats them like typists, not leaders. Here's how to move from an operator mindset to a director mindset.
AI for Marketing Teams: The RISE Framework for Smarter AI Adoption
A practical guide to AI adoption in marketing — mapping AI capabilities to real marketing work so your team moves up the value chain, not just faster.
The RISE Framework: How AI Is Reshaping Work
Learn the RISE Framework: Routine, Interpretation, Strategy, and Engagement. See how AI is reshaping work and where humans remain irreplaceable.
Building Your Own Scenario Plan: How to Navigate GenAI Uncertainty in Market Research
Navigate GenAI uncertainty in market research. Use our 5-step scenario planning guide and custom GPT to define and build the researcher role of 2026.
Case Study – Benchmarking AI Capabilities to Inform Product Roadmaps
See how an enterprise tech leader used AI benchmarking to align their product roadmap with modern user expectations and strategic goals.
Case Study – Decoding AI Buyer Preferences to Sharpen Enterprise Messaging
Discover how qualitative research helps enterprise leaders prioritize product roadmaps and deliver high-impact, value-driven communication.
Scenario Planning for GenAI in Market Research: Four Futures for 2026
Explore four plausible futures for market research in 2026. Learn how to use scenario planning to navigate GenAI uncertainties and steer toward success.
The GenAI Rollouts That Look Successful on Paper… Until You Look Closer
Discover why GenAI rollouts often stall despite high investment. Here's how a Fractional Chief GenAI Officer turns "ghost" rollouts into measurable impact.
GenAI in Market Research 2026: Trends to Watch
These are the top GenAI trends in market research that will be reshaping the market researcher's role in 2026.
AI Tool Review: Anthropic Interviewer (Claude Interviewer)
AI Tool Review: Anthropic Interviewer – 1,250 chat-based interviews inside Claude.ai, the trade-offs vs live qual, and the build-vs-buy implications.
Case Study – Using Cross-Cultural Research to Understand Global AI Agent Adoption
Here's how we helped a global technology company ensure the success of its AI solutions across culturally diverse international markets.
The Missing Role in Most GenAI Strategies: The GenAI Transformation Lead
Discover why every organization needs a GenAI transformation lead to turn scattered AI pilots into scalable, business-driven impact across teams and workflows.
Everyone’s Talking About AI Layoffs. No One’s Talking About GenAI Reskilling.
GenAI reskilling is the missing piece in today’s AI-driven layoffs. Learn how training your workforce unlocks the real ROI of AI transformation.
GenAI Training for B2B Organizations: Stop Automating Bad Processes, Start Redesigning Work
GenAI Training for B2B Organizations isn’t a software rollout. Learn how business-led AI adoption drives real transformation and results.
Collaborating on Generative AI Education at George Fox University
Here's how one-on-one mentorship, workshops, and training is empowering educators to use Generative AI thoughtfully.
AI for B2B Go-to-Market: Speed Without Differentiation Isn’t Strategy
Launching a new AI product? Discover why real conversations, not just AI tools, are the key to effective B2B go-to-market differentiation.
Shadow AI: Why Employees Go Rogue and How Leaders Can Respond
Shadow AI is rising as employees adopt tools faster than policies allow. Learn how leaders can balance innovation, security, and productivity.
Inside Our AI Test Kitchen: How We’re Really Using AI Tools
Explore how Cascade Insights® is experimenting with AI across research, analysis, reporting, and design. Real-world examples show where AI accelerates our work—and where human expertise still leads.
Case Study – Turning Market Insights into Messaging that Resonates
See how Cascade Insights® partnered with Connection to reshape their messaging, build thought leadership, and drive marketing success since 2018.
Agentic AI Market Research: The Bridge Between Code and Context
Agentic AI won’t scale without understanding real workflows. Learn why market research is key to building trusted, human-centered AI agents.
How to Create a Jobs-to-be-Done Framework to Identify AI Investments
Discover how a Jobs-to-be-Done framework can identify AI investments that solve real problems so that your AI investments drive real impact.
AI Competitive Landscape Analysis: Should You Worry About Your Competitor’s New AI?
Turn speculation into strategy: an AI competitive landscape analysis provides hard data that empowers informed strategic decisions.
Avoid the Costly Flop: Achieving Product-Market Fit in the New AI Era
Achieving product-market fit ensures your AI integration becomes a profitable solution that people actually need and are willing to pay for.
AI-Fabricated Studies: A Wake-Up Call for B2B Research Integrity
Imagine a world where an entire B2B research study—participants, interviews, insights, and final deliverables—is completely fabricated by AI. Here's how to spot an inauthentic study.
From Data to Decisions: Maximizing Value with the Right B2B Research Consultant
Here's how the right B2B research consultant can help the maximize the value of research findings by translating them into real results.