The Power of Niche Positioning for Professional Services
Niche positioning allows professional services to generate more value for their clients, deliver higher quality services, and so much more.
Entries by Raeann Bilow
Case Study: How to Leverage B2B Research for Impactful Thought Leadership
Here’s how we used B2B research to help a client develop impactful thought leadership content.
Case Study: How to Successfully Launch a New Product With Buyer Persona Research
Here’s how one of our clients used buyer persona research to reveal the marketing and sales approaches that aligned well with an online sales approach.
Case Study: How to use B2B Buyer Personas to Persuade Decision Makers
Here’s how one of our clients was able to gain approval from all members of the B2B buying committee with buyer persona research.
The Secret to B2B Sales Messaging Success: Marketing-Sales Synergy
Integrating sales expertise is essential for effective B2B messaging. Here’s how marketers can harness the strength of their sales teams.
SaaS Messaging and Positioning: Successful vs. Struggling
Discover what differentiates successful vs. struggling SaaS messaging and positioning, featuring real-world SaaS website examples.
Video: Top 5 Types of B2B Market Research
We often get the question: what are the most popular kinds of B2B market research projects? Here’s our answer.
Cascade Insights Announces New Ownership Structure
Cascade Insights, a leading provider of market research and marketing services to B2B-focused technology companies, is pleased to announce that it has transitioned from a dual to a single ownership structure. Due to this change, as of June 16th, 2023, Sean Campbell, Cascade Insights’ long-standing CEO, has become the company’s sole owner. Moving forward, you can […]
Why SaaS Companies Need Market Research
SaaS companies require specialized B2B market research partners that understand their unique challenges. The following case studies illustrate exactly how we’ve managed to meet those needs.
Video: Cascade Insights Company History – What We Don’t Do
Services firms need to be able to say where they provide value and where they don’t. This is our story of how we came up with that answer.
