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Raeann Bilow

Raeann Bilow

About Raeann Bilow

This author has not written his bio yet.
But we are proud to say that Raeann Bilow contributed 27 entries already.

Entries by Raeann Bilow

The Power of Niche Positioning for Professional Services

September 26, 2023

Niche positioning allows professional services to generate more value for their clients, deliver higher quality services, and so much more.

Case Study: How to Leverage B2B Research for Impactful Thought Leadership

September 21, 2023

Here’s how we used B2B research to help a client develop impactful thought leadership content.

Case Study: How to Successfully Launch a New Product With Buyer Persona Research

September 14, 2023

Here’s how one of our clients used buyer persona research to reveal the marketing and sales approaches that aligned well with an online sales approach.

Case Study: How to use B2B Buyer Personas to Persuade Decision Makers

September 7, 2023

Here’s how one of our clients was able to gain approval from all members of the B2B buying committee with buyer persona research.

The Secret to B2B Sales Messaging Success: Marketing-Sales Synergy

August 24, 2023

Integrating sales expertise is essential for effective B2B messaging. Here’s how marketers can harness the strength of their sales teams.

SaaS Messaging and Positioning: Successful vs. Struggling

August 1, 2023

Discover what differentiates successful vs. struggling SaaS messaging and positioning, featuring real-world SaaS website examples.

Video: Top 5 Types of B2B Market Research

June 28, 2023

We often get the question: what are the most popular kinds of B2B market research projects? Here’s our answer.

Cascade Insights Announces New Ownership Structure

June 16, 2023

Cascade Insights, a leading provider of market research and marketing services to B2B-focused technology companies, is pleased to announce that it has transitioned from a dual to a single ownership structure. Due to this change, as of June 16th, 2023, Sean Campbell, Cascade Insights’ long-standing CEO, has become the company’s sole owner. Moving forward, you can […]

Why SaaS Companies Need Market Research

May 16, 2023

SaaS companies require specialized B2B market research partners that understand their unique challenges. The following case studies illustrate exactly how we’ve managed to meet those needs.

Video: Cascade Insights Company History – What We Don’t Do

May 1, 2023

Services firms need to be able to say where they provide value and where they don’t. This is our story of how we came up with that answer.

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