Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.
Dan Cable, Professor of Organisational Behaviour at London Business School, joins us to talk about his book, Alive at Work: The Neuroscience of Helping Your People Love What They Do. Pulling from the worlds of both psychology and business management, Dan helped explain the connection between giving your employees the freedom to work with fewer […]
Despite frequent public commitments to diversity, the tech industry isn’t kind to those over age 35. What’s more, many don’t see a problem with that. Remember when Mark Zuckerberg famously claimed that “young people are just smarter”? But, companies deprive themselves of the benefit of experience when they undervalue hiring and retaining workers who have […]
Whatever acronym you choose — VR, AR, MR, XR, or something else — reality is getting an upgrade. Here’s what B2B companies lest they’re left behind.
Guest Maia Josebachvili, VP of Marketing and Strategy at Greenhouse, has gone beyond that conventional wisdom and helped to create the Employee Lifetime Value Framework.
David Fisher, author of Hyper-Connected Selling, knows that technology-enabled sales is great, but it’s never going to satisfy the need for human connection.
Chloë Thomas, author of “B2B eCommerce MasterPlan” joins us to talk about B2B eCommerce. Yes, B2B companies need to go online. No, they shouldn’t be taking their cues from the Amazon consumer experience.
Creative teams need a reliable protector if they’re going to be effective contributors. Make sure you have your team’s back.
Your video doesn’t need to go viral to be a success. Despite that, too many marketers chase views at the expense of reaching the right viewers.
In the latest episode of B2B Revealed, Sean Campbell interviewed Caleb Breakey, CEO of Speak It To Book. They discussed the best way to transform your business views into a story worthy of publication. Here’s a hint: a fancy title is not the same as recognized thought leadership.
Do you have the wrong people in the wrong roles? To help figure this out, we turned to Dan Cox, the CEO of EXOS Advisors. A long-time executive coach and expert in talent management, Cox shared his experiences using the Core Values Index (CVI) to help companies optimize their workforces.
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.
