Sean Campbell

Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.

About Sean Campbell

Entries by Sean Campbell

Untrustworthy B2B Thought Leadership: 3 Red Flags To Watch Out For

November 1, 2021 in B2B Market Research Blog, B2B Marketing Blog, B2B Thought Leadership, Blog Posts /by Sean Campbell

Just because a B2B thought leadership piece exists does not mean that it’s credible. Watch out for these 3 red flags to signal it’s untrustworthy.

B2B Buyer Personas: 6 Key Insights to Build an Effective Marketing Strategy

October 12, 2021 in B2B Buyer Persona Research, B2B Market Research Blog /by Sean Campbell

Do your buyer personas lack information to help you create meaningful marketing? Learn how to create a solid marketing backbone with insightful B2B buyer personas.

B2B Thought Leadership Content: How to Back up Your Opinion With Facts

July 15, 2021 in B2B Market Research Blog, B2B Marketing Blog, B2B Thought Leadership, Blog Posts, Content Marketing, Marketing Enablement /by Sean Campbell

Position your company as an industry expert by creating B2B thought leadership content that utilizes research and data to back your opinions.

How to Build a Trustworthy B2B Partner Program

June 29, 2021 in B2B Market Research Blog, Blog Posts, Marketing Enablement, Partner Enablement /by Sean Campbell

Are you sowing trust with current and prospective partners? Foster productive partnerships that last with an effective B2B partner enablement program.

How Does a Person Fall in Love…with Your Product?

May 12, 2021 in B2B Customer Experience Research, B2B Market Research Blog, Blog Posts, Product/Service Research, User Personas /by Sean Campbell

Is it love or is it hate? If you’re uncertain how users feel about your product, you should commission user persona research to find out.

Is Your Buyer Persona Research Written So You Can Actually Use It?

April 29, 2021 in B2B Buyer Persona Research, B2B Market Research Blog, Blog Posts /by Sean Campbell

To be able to unlock the powerful benefits of buyer persona research, you first need to ensure it’s written in a way that your company can actually use.

5 Risks of Conducting Your Own B2B Buyer Persona Research

April 8, 2021 in B2B Buyer Persona Research, B2B Market Research Blog, Blog Posts /by Sean Campbell

These are the five greatest risks marketers can make while attempting to conduct buyer persona research on their own.

Mistakes B2B Marketers Make Without Buyer Personas

March 19, 2021 in B2B Buyer Persona Research, B2B Market Research Blog, Blog Posts /by Sean Campbell

Buyer persona research is crucial to creating effective messaging and marketing that targets the right people. Without this crucial foundational piece, it’s impossible to set your marketing off in the right direction. Here are just a few examples of where B2B marketers can go wrong without it.

B2B Sales Enablement Strategy: Shorter Proposals Win

November 25, 2020 in B2B Marketing Blog, Blog Posts, Sales Enablement Marketing, Sales Enablement Research /by Sean Campbell

B2B Sales Enablement Strategy: the goal of every B2B seller should be shorter, more concise, and well- thought out proposals.

B2B Sales Strategy: Plan Before the Rain

September 30, 2020 in B2B Market Research Blog, B2B Marketing Blog, Blog Posts, Sales Enablement Marketing /by Sean Campbell

Don’t get complacent. B2B sellers and their leaders need to plan ahead and develop a B2B sales strategy for when times are rough.