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Sean Campbell

Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.

Sean Campbell

About Sean Campbell

Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.

Entries by Sean Campbell

B2B Sales Enablement Strategy: Shorter Proposals Win

November 25, 2020 in B2B Marketing Blog, Blog Posts, Sales Enablement Marketing, Sales Enablement Research /by Sean Campbell

B2B Sales Enablement Strategy: the goal of every B2B seller should be shorter, more concise, and well- thought out proposals.

B2B Sales Strategy: Plan Before the Rain

September 30, 2020 in B2B Market Research Blog, B2B Marketing Blog, Blog Posts, Sales Enablement Marketing /by Sean Campbell

Don’t get complacent. B2B sellers and their leaders need to plan ahead and develop a B2B sales strategy for when times are rough.

Rebranding A Company: Dos & Don’ts

June 26, 2020 in B2B Market Research Blog, B2B Marketing Blog, B2B Messaging, Blog Posts, Brand Research, Marketing Strategy, Message Testing Research /by Sean Campbell

Dear B2B tech sector, there is a lot to consider before rebranding a company. Here’s what to keep in mind in order to avoid costly mistakes.

Stormy Days Playlist: 12 B2B Sales Enablement Tips

June 3, 2020 in B2B Marketing Blog, Blog Posts, Sales Enablement Marketing, Win/Loss Analysis /by Sean Campbell

How should B2B sales teams refocus their priorities and activities during a recession? Read on for sales enablement best practices during hard times.

COVID-19: The End of the Beginning

April 21, 2020 in B2B Market Research Blog, B2B Marketing Blog, Blog Posts /by Sean Campbell

13.5% of respondents saw an increase in business activity – 4x better than the last time we fielded the survey.

B2B Marketing Strategy: What’s a Real Differentiator?

February 13, 2020 in B2B Market Research Blog, B2B Marketing Blog, B2B Messaging, Blog Posts, Marketing Strategy, Message Testing Research /by Sean Campbell

A solid B2B marketing strategy requires differentiators that actually stand out. But, unfortunately, in B2B tech, great differentiators are hard to come by. Here’s how to do better.

B2B Buyer Personas: Delete the Fluff

February 3, 2020 in B2B Buyer Persona Research, B2B Customer Experience Research, B2B Market Research Blog, B2B Marketing Blog, Blog Posts, Marketing Enablement /by Sean Campbell

Too often, B2B buyer personas rely on obvious or irrelevant info. Instead, they should give real insight into key buying criteria and the buyer’s journey.

B2B Market Segmentation Research: Real Buyers vs. Imaginary Friends

November 21, 2019 in B2B Go-To-Market Research, B2B Market Research Blog, B2B Market Segmentation Research, Blog Posts /by Sean Campbell

Are you building solutions for an imaginary buyer? This happens all too often. Take the guesswork out of your B2B market segmentation strategy.

People-Pleasing Is Not a Good Messaging Strategy

November 19, 2019 in B2B Marketing Blog, B2B Messaging, Blog Posts, Content Marketing, Marketing Strategy /by Sean Campbell

People-pleasing is safe, but it leads to poor B2B marketing strategy. Learn what you should do instead when crafting your next B2B messaging framework.

Revenue Isn’t the Goal: Manage What You Can Control

November 9, 2019 in B2B Competitive Landscape Analysis, B2B Marketing Blog, Blog Posts, Sales Enablement Marketing, Win/Loss Analysis /by Sean Campbell

Too often, B2B sales leaders focus on revenue goals when they should target sales tactics instead.

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Sean Campbell

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B2B Revealed Podcast


B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.

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