Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.
Technology has changed how we conduct B2B focus groups. Learn some of the best techniques to get quality data from virtual market research.
Are you in a new role? Has your marketing budget been slashed? You’re not alone. The B2B Buyer’s Journey has changed, and you need research to stay ahead.
Learn how to turn your customers’ grimaces into grins by including qualitative research in your approach to customer satisfaction.
You can’t write an effective quantitative survey if you don’t care. Yet, unfortunately, that’s how many surveys are created today, by folks who don’t give a damn. Follow these 8 steps to design great research questions.
Just because a B2B thought leadership piece exists does not mean that it’s credible. Watch out for these 3 red flags to signal it’s untrustworthy.
Do your buyer personas lack information to help you create meaningful marketing? Learn how to create a solid marketing backbone with insightful B2B buyer personas.
Position your company as an industry expert by creating B2B thought leadership content that utilizes research and data to back your opinions.
Are you sowing trust with current and prospective partners? Foster productive partnerships that last with an effective B2B partner enablement program.
Is it love or is it hate? If you’re uncertain how users feel about your product, you should commission user persona research to find out.
To be able to unlock the powerful benefits of buyer persona research, you first need to ensure it’s written in a way that your company can actually use.
