Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.
Nic Read explains how to develop new B2B sales strategies to gain customers’ trust, and different marketing tactics to attract customers.
When a product is the first of its kind, mid-market marketing isn’t easy. But, a savvy marketer knows how to create a whole new category for their product.
Cold email is one of the most hotly contested outreach methods in B2B. But is it even legal in the first place?
Roger Courville is a well-known pro at virtual presentations. We picked his brain for his best practices, pet peeves, and must-haves for your next deck.
Before your next B2B product launch, make sure you aren’t experiencing any of the following red flags. Market research has the cure.
We’ve collected some of the most common mistakes that B2B sales reps make. Here’s how to recognize and avoid these blunders.
Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world. We’ve done that for years through The B2B Market Research podcast. But what if we had more to share? What if we had more insights about B2B sales, marketing, and product development that were […]
The data shows that in the computer games, software, and hardware industries, most employees are under age 35. Read on for more findings on ageism in tech.
Eight content marketing tips for measuring how effectively your content sells your product or service. Take your content from awkward to sophisticated.
Getting an appropriate number of responses to surveys for B2B tech research can be challenging. A qualitative study isn’t a bad compromise.
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.