Sean Campbell

Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.

About Sean Campbell

Entries by Sean Campbell

Boardroom Diplomacy: Marketing Needs Allies

May 16, 2018 /0 Comments/in B2B Marketers, Blog Posts, Featured Podcasts, Podcasts /by Sean Campbell

Myopic marketing executives focus solely on messaging to external audiences. Lack of attention to internal communications costs marketers influence on business decisions … and allies.

Don’t Fear The Churn: Inside Sales Management

May 3, 2018 /0 Comments/in Blog Posts, Featured Podcasts, Interviews - Thought Leaders, Podcasts, Rethinking B2B Sales Podcast Series /by Sean Campbell

B2B sales problems? Try treating your sales development reps (SDRs) like vital resources instead of cogs in a machine. Trish Bertuzzi, author of “The Sales Development Playbook,” explains how to start treating your SDRs right.

Narcissism: Marketing’s Nemesis

April 20, 2018 /0 Comments/in B2B Buyer Persona Research, B2B Marketers, Blog Posts, Featured B2B Marketing Teams, Featured Podcasts, Interviews - Thought Leaders, Measuring Marketing Success Podcast Series, Podcasts /by Sean Campbell

B2B marketing has a vanity problem. Popularity is one thing, profitability is another. Samantha Stone, author of “Unleash Possible: A Marketing Playbook That Drives B2B Sales,” shares her thoughts on measuring marketing ROI.

Spend Wisely: LinkedIn Marketing Tips

April 12, 2018 /0 Comments/in B2B Marketers, Blog Posts, Featured B2B Marketing Teams, Featured Podcasts, Interviews - Thought Leaders, Measuring Marketing Success Podcast Series, Podcasts /by Sean Campbell

The lure of LinkedIn’s vast amount of business data makes it an attractive advertising asset… if you know what you’re doing. B2Linked Founder AJ Wilcox shares when and how to use LinkedIn ads to reach B2B audiences.

B2B PR: The Blurring of Business & Politics

April 4, 2018 /1 Comment/in B2B Brand Studies, B2B Marketers, Blog Posts, Featured Podcasts, Interviews - Thought Leaders, Podcasts /by Sean Campbell

Public relations expert Nicole Rodrigues shares best practices for B2B PR in the age of pay-to-play and CEO activism.

Shoot For The Moon (Within Reason)

March 16, 2018 /0 Comments/in B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured B2B Marketing Teams, Featured B2B Product Managers, Featured CI Teams, Featured Market Research Teams, Featured Podcasts, Interviews - Thought Leaders, Podcasts, Presentations, Product Managers, Rethinking B2B Sales Podcast Series /by Sean Campbell

Whoever has the most information should do the most talking… and make the first offer. American Negotiation Institute Director Kwame Christian shares business negotiation tactics in this episode of B2B Revealed.

How Craig Walker Killed The PIN

March 8, 2018 /0 Comments/in B2B Market Opportunity Research, B2B Market Researchers, Blog Posts, Competitive Intelligence Teams, Featured B2B Product Managers, Featured CI Teams, Featured Market Research Teams, Featured Podcasts, Interviews - Thought Leaders, Key Buying Criteria, Podcasts, Product Managers /by Sean Campbell

The killing of the conference call PIN is a case study in disruption. Get an inside look at an innovator’s journey with Dialpad Founder & CEO Craig Walker. In this episode of B2B Revealed: how UberConference did away with the PIN, enhanced security with participant visibility, and acquired millions of phone numbers.

Sean Campbell

About Sean Campbell

Entries by Sean Campbell

Boardroom Diplomacy: Marketing Needs Allies

Don’t Fear The Churn: Inside Sales Management

Narcissism: Marketing’s Nemesis

Spend Wisely: LinkedIn Marketing Tips

B2B PR: The Blurring of Business & Politics

Shoot For The Moon (Within Reason)

How Craig Walker Killed The PIN

Heat Up Your Cold Email

Message Testing: Because Intent ≠ Interpretation

Facts Bore, a Good Story Roars

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