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Sean Campbell

Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.

Sean Campbell

About Sean Campbell

Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.

Entries by Sean Campbell

B2B Market Research: Exposing the Truth

August 23, 2022

In an industry where the truth is evolving at a rapid pace, you can trust B2B market research projects to uncover the truth and provide a guide for the future.

B2B Focus Groups: Virtual for the Win

June 7, 2022

Technology has changed how we conduct B2B focus groups. Learn some of the best techniques to get quality data from virtual market research.

B2B Buyer’s Journey: Buyers and Marketers in the Blender

March 8, 2022

Are you in a new role? Has your marketing budget been slashed? You’re not alone. The B2B Buyer’s Journey has changed, and you need research to stay ahead.

B2B Customer Experience Research: Turn Grimaces Into Grins

February 22, 2022

Learn how to turn your customers’ grimaces into grins by including qualitative research in your approach to customer satisfaction.

B2B Quantitative Surveys: Design Them Like You Give A Damn

February 8, 2022

You can’t write an effective quantitative survey if you don’t care. Yet, unfortunately, that’s how many surveys are created today, by folks who don’t give a damn. Follow these 8 steps to design great research questions.

Untrustworthy B2B Thought Leadership: 3 Red Flags To Watch Out For

November 1, 2021

Just because a B2B thought leadership piece exists does not mean that it’s credible. Watch out for these 3 red flags to signal it’s untrustworthy.

B2B Buyer Personas: 6 Key Insights to Build an Effective Marketing Strategy

October 12, 2021

Do your buyer personas lack information to help you create meaningful marketing? Learn how to create a solid marketing backbone with insightful B2B buyer personas.

B2B Thought Leadership Content: How to Back up Your Opinion With Facts

July 15, 2021

Position your company as an industry expert by creating B2B thought leadership content that utilizes research and data to back your opinions.

How to Build a Trustworthy B2B Partner Program

June 29, 2021

Are you sowing trust with current and prospective partners? Foster productive partnerships that last with an effective B2B partner enablement program.

How Does a Person Fall in Love…with Your Product?

May 12, 2021

Is it love or is it hate? If you’re uncertain how users feel about your product, you should commission user persona research to find out.

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Written by

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Krista Daly
Sean Campbell
Sean Campbell
Scott Swigart
Scott Swigart
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Philippe Boutros

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