Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.
Is it love or is it hate? If you’re uncertain how users feel about your product, you should commission user persona research to find out.
To be able to unlock the powerful benefits of buyer persona research, you first need to ensure it’s written in a way that your company can actually use.
These are the five greatest risks marketers can make while attempting to conduct buyer persona research on their own.
Buyer persona research is crucial to creating effective messaging and marketing that targets the right people. Without this crucial foundational piece, it’s impossible to set your marketing off in the right direction. Here are just a few examples of where B2B marketers can go wrong without it.
B2B Sales Enablement Strategy: the goal of every B2B seller should be shorter, more concise, and well- thought out proposals.
Don’t get complacent. B2B sellers and their leaders need to plan ahead and develop a B2B sales strategy for when times are rough.
Dear B2B tech sector, there is a lot to consider before rebranding a company. Here’s what to keep in mind in order to avoid costly mistakes.
How should B2B sales teams refocus their priorities and activities during a recession? Read on for sales enablement best practices during hard times.
13.5% of respondents saw an increase in business activity – 4x better than the last time we fielded the survey.
A solid B2B marketing strategy requires differentiators that actually stand out. But, unfortunately, in B2B tech, great differentiators are hard to come by. Here’s how to do better.
