Sean Campbell

Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.

About Sean Campbell

Entries by Sean Campbell

B2B Market Segmentation Research: Real Buyers vs. Imaginary Friends

Are you building solutions for an imaginary buyer? This happens all too often. Take the guesswork out of your B2B market segmentation strategy.

People-Pleasing Is Not a Good Messaging Strategy

November 19, 2019 in B2B Marketing Blog, Blog Posts, Content Creation, Content Strategy, Featured Content Creation, Featured Content Strategy, Featured Messaging, Featured Messaging - Marketing, Messaging - Marketing /by Sean Campbell

People-pleasing is safe, but it leads to poor B2B marketing strategy. Learn what you should do instead when crafting your next B2B messaging framework.

Revenue Isn’t the Goal: Manage What You Can Control

November 9, 2019 in B2B Competitive Landscape Analysis, B2B Marketing Blog, Blog Posts, Funnel Analysis, Key Buying Criteria, Win/Loss Analysis /by Sean Campbell

Too often, B2B sales leaders focus on revenue goals when they should target sales tactics instead.

B2B Messaging: It’s Harder than B2C

October 11, 2019 in B2B Market Research Blog, B2B Marketing Blog, Content Creation, Content Strategy, Featured Content Creation, Featured Content Strategy, Featured Message Testing, Featured Messaging - Marketing, Message Testing Research, Messaging - Marketing /by Sean Campbell

B2B messaging is rewarding to create, challenging to make, and requires expertise to effectively test. Great customer insights can help you get started in the right way.

The Long Game: Selling New Products

September 26, 2019 in B2B Marketing Blog, B2B Sales, Interviews - Thought Leaders, Podcasts /by Sean Campbell

Professor Thomas Steenburgh shares new product sales research, including the importance of face-to-face, addressing organizational product fit, and more.

The Answer is Still No

September 18, 2019 in B2B Market Research Blog, B2B New Product Launch Research, Blog Posts, Featured Win Loss, Win/Loss Analysis /by Sean Campbell

Having a key account take up more than 20 percent of your P/L is business suicide. Key account management means being tough. Just say no.

B2B Quant: Not Your Average Survey

September 4, 2019 in B2B Brand Studies, B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Research Blog, B2B Market Segmentation Research, Blog Posts, Featured Journey, Methodologies /by Sean Campbell

Recruiting for B2B quantitative research works differently than in B2C. B2B personas change relevant roles and responsibilities far more frequently.

Rising to Leadership

August 29, 2019 in B2B Leadership, B2B Marketing Blog, Blog Posts, Interviews - Thought Leaders, Podcasts /by Sean Campbell

Executive leadership coach Ron Carucci joins the show to share how executives can do better on strategy, resource allocation, and using their power.

Thumb-Stopper Creative

August 27, 2019 in B2B Marketing Blog, Blog Posts, Content Creation, Content Strategy, Interviews - Thought Leaders, Podcasts /by Sean Campbell

Leverage Facebook’s ad campaign feedback for great B2B marketing on Instagram and Facebook. Featuring Peter Reitano, B2B creative expert and CEO of Abacus.

Take Care of Your Data

August 13, 2019 in B2B Marketing Blog, Blog Posts, Interviews - Thought Leaders, Podcasts /by Sean Campbell

How to fight B2B data degradation. Tips from Ruth Stevens, co-author of “B2B Data-Driven Marketing: Sources, Uses, and Results.”

Sean Campbell

About Sean Campbell

Entries by Sean Campbell

B2B Market Segmentation Research: Real Buyers vs. Imaginary Friends

People-Pleasing Is Not a Good Messaging Strategy

Revenue Isn’t the Goal: Manage What You Can Control

B2B Messaging: It’s Harder than B2C

The Long Game: Selling New Products

The Answer is Still No

B2B Quant: Not Your Average Survey

Rising to Leadership

Thumb-Stopper Creative

Take Care of Your Data

Sean Campbell

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