A Market Researcher’s Review: Napkin AI
AI Tool Review: Napkin AI. How it turns your reports and findings into editable, on-brand diagrams in seconds. Rated on usability, power, flexibility, and cost.
AI Tool Review: Particle
AI Tool Review: Particle. How particle.pro turns 100,000+ podcasts into speaker-ID transcripts you can search and source. Rated on usability, power, flexibility, and cost.
A Market Researcher’s Review: OpenAI Codex
AI Tool Review: OpenAI Codex. How the coding agent turns messy research data into analysis you can delegate. Rated on usability, power, flexibility, and cost.
AI Tool Review: Clay
AI Tool Review: Clay. How the go-to-market data platform enriches account lists across 150+ providers. Rated on usability, power, flexibility, and cost.
A Market Researcher’s Review: Claude Fable 5
AI Tool Review: Claude Fable 5. Reads the charts inside your PDFs and reasons across a full research project. Rated on usability, power, flexibility, and cost.
When Development Costs Zero, What Are You Actually Testing?
When AI cuts development costs, most teams assume they need less research. The real shift is more subtle, and more important, than that.
AI vs Traditional Market Research: How the RISE Framework Helps You Choose
AI tools handle more than most teams realize. Custom research still wins where it counts. The RISE Framework shows you where the line is.
The RISE Framework: How AI Is Reshaping Work
Learn the RISE Framework: Routine, Interpretation, Strategy, and Engagement. See how AI is reshaping work and where humans remain irreplaceable.
AI Tool Review: Deep Research with ChatGPT vs. Gemini
AI Tool Review: ChatGPT vs. Gemini Deep Research — see how these AI research assistants compare on cited, structured reports. Rated on usability, power, flexibility, and cost.
AI Tool Review: Conversational AI and Voice-Driven Tools
Here's what you should know about using conversational AI and voice-driven tools as a market researcher.
AI Tool Review: NotebookLM
AI Tool Review: NotebookLM — see how Google's AI workspace turns your documents into synthesized, sourced insights. Rated on usability, power, flexibility, and cost.
AI Tool Review: Perplexity Pro
AI Tool Review: Perplexity Pro — see how it combines AI models and live web search for cited research answers. Rated on usability, power, flexibility, and cost.
AI Tool Review: codeit
AI Tool Review: codeit — see how it uses AI to code, analyze, and query open-ended survey data. Rated on usability, power, flexibility, and cost.
AI Tool Review: CoLoop
AI Tool Review: CoLoop — see how it uses AI to analyze qualitative data with cited, report-ready evidence. Rated on usability, power, flexibility, and cost.
AI Tool Review: Claude
Here's what you should know about using Claude as a market researcher.
AI Tool Review: SYMAR (Formerly OpinioAI)
AI Tool Review: SYMAR — see how this platform builds synthetic respondents to test and sharpen research questions. Rated on usability, power, flexibility, and cost.
The Role of the Human vs. AI in Modern Market Research
Here's how AI tools can supercharge a researcher's efficiency, depth of analysis, and ability to generate actionable insights.
AI Tool Review: ChatGPT Business (Formerly Team)
AI Tool Review: ChatGPT Business — see how it supports secure team workflows, synthetic respondents, and deep research. Rated on usefulness, power, flexibility, and security.
AI Content Marketing Tools: A Supersuit for Modern Marketers
AI-based content assistants are continuing to evolve, and a marketer who fails to get used to wearing a super-suit will be left behind. Worse yet, while you’re falling behind personally, your team, company, clients, or partners will feel the pain as well.
B2B Market Research: Exposing the Truth
In an industry where the truth is evolving at a rapid pace, you can trust B2B market research projects to uncover the truth and provide a guide for the future.
B2B Focus Groups: Virtual for the Win
Technology has changed how we conduct B2B focus groups. Learn some of the best techniques to get quality data from virtual market research.
B2B Buyer’s Journey: Buyers and Marketers in the Blender
Are you in a new role? Has your marketing budget been slashed? You’re not alone. The B2B Buyer’s Journey has changed, and you need research to stay ahead.
B2B Customer Experience Research: Turn Grimaces Into Grins
Learn how to turn your customers’ grimaces into grins by including qualitative research in your approach to customer satisfaction.
B2B Quantitative Surveys: Design Them Like You Give A Damn
You can’t write an effective quantitative survey if you don’t care. Yet, unfortunately, that’s how many surveys are created today, by folks who don’t give a damn. Follow these 8 steps to design great research questions.
Untrustworthy B2B Thought Leadership: 3 Red Flags To Watch Out For
Just because a B2B thought leadership piece exists does not mean that it’s credible. Watch out for these 3 red flags to signal it’s untrustworthy.
B2B Buyer Personas: 6 Key Insights to Build an Effective Marketing Strategy
Do your buyer personas lack information to help you create meaningful marketing? Learn how to create a solid marketing backbone with insightful B2B buyer personas.
B2B Thought Leadership Content: How to Back up Your Opinion With Facts
Position your company as an industry expert by creating B2B thought leadership content that utilizes research and data to back your opinions.
How to Build a Trustworthy B2B Partner Program
Are you sowing trust with current and prospective partners? Foster productive partnerships that last with an effective B2B partner enablement program.
How Does a Person Fall in Love…with Your Product?
Is it love or is it hate? If you’re uncertain how users feel about your product, you should commission user persona research to find out.
Is Your Buyer Persona Research Written So You Can Actually Use It?
To be able to unlock the powerful benefits of buyer persona research, you first need to ensure it’s written in a way that your company can actually use.
5 Risks of Conducting Your Own B2B Buyer Persona Research
These are the five greatest risks marketers can make while attempting to conduct buyer persona research on their own.
Mistakes B2B Marketers Make Without Buyer Personas
Buyer persona research is crucial to creating effective messaging and marketing that targets the right people. Without this crucial foundational piece, it’s impossible to set your marketing off in the right direction. Here are just a few examples of where B2B marketers can go wrong without it.
B2B Sales Enablement Strategy: Shorter Proposals Win
B2B Sales Enablement Strategy: the goal of every B2B seller should be shorter, more concise, and well- thought out proposals.
B2B Sales Strategy: Plan Before the Rain
Don’t get complacent. B2B sellers and their leaders need to plan ahead and develop a B2B sales strategy for when times are rough.
Rebranding A Company: Dos & Don’ts
Dear B2B tech sector, there is a lot to consider before rebranding a company. Here’s what to keep in mind in order to avoid costly mistakes.
Stormy Days Playlist: 12 B2B Sales Enablement Tips
How should B2B sales teams refocus their priorities and activities during a recession? Read on for sales enablement best practices during hard times.