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February 3, 2015

Inside Sales Needs Ammo. Are Competitive Intelligence Teams Listening? B2B Market Research podcast

Episode #86 of the B2B Market Research Podcast – Inside Sales Needs Ammo – Are Competitive Intelligence Teams Listening? [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode86.mp3″] ...
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January 29, 2015

What CI Professionals Need to Know About Data Scientists

It’s not a stretch to say that every B2B technology company needs to know more about Data Scientists. In 2015, ...
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January 26, 2015

[6th Edition] Go Beyond Google: Competitive Intelligence for B2B Tech: B2B Market Research Podcast

Go Beyond Google: Competitive Intelligence for B2B Tech: B2B Market Research Podcast [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/ec/competitiveintel/Episode85.mp3″] We cover: Our launch of the ...
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January 13, 2015

Competitive Intelligence Must Adapt – B2B Sales and Marketing in 2015: B2B Market Research podcast

Episode 84: – Competitive Intelligence Must Adapt – B2B Sales and Marketing in 2015 – An Interview with Brent Adamson of CEB ...
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January 6, 2015

IoT Thought Leaders – Interview with Ido Sarig of Wind River: B2B Market Research podcast

Episode 83: – Internet of Things Thought Leaders – An Interview with Ido Sarig of Wind River. You can listen to the ...
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January 2, 2015

10 Essential Competitive Intelligence Questions for B2B Customers

There are 10 essential competitive intelligence questions you should be sure to ask of all B2B customers. This presentation outlines all ...
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December 17, 2014

Competitive Intelligence Thought Leaders – Interview with Wayne Jones, IBM: B2B Market Research podcast

Episode 82: – Competitive Intelligence Thought Leaders – An Interview with Wayne Jones of IBM [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Interview_with_Matthew_Sell_-_Analyze_a_News_Event_-_81215_7.57_AM.mp3″] We cover: How do CI ...
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December 9, 2014

15 Competitive Intelligence Questions Product Managers Need to Answer: B2B Market Research podcast

Episode 81: – 15 Competitive Intelligence questions Product Managers need to answer. [sc_embed_player_template1 fileurl=”https://traffic.libsyn.com/secure/force-cdn/highwinds/competitiveintel/Episode_81.mp3″] We cover: Key questions product managers need to ...
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November 10, 2014

Analyzing Social Media Sharing with BuzzSumo: B2B Market Research podcast

Episode 78: – Analyzing Social Media Sharing with BuzzSumo – An Interview with Steve Rayson We cover: The difference between using Google ...
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October 30, 2014

3 Key Ways That Competitive Intelligence Is Different than Spying: B2B Market Research podcast

Episode 77: – 3 Key Ways That Competitive Intelligence Is Different than Spying During this podcast we cover three key ways competitive ...
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August 9, 2012

The “Competitive Intel” Episode 11 Transcript – Books every Competitive Intelligence professional should own

Well-chosen business books are both intellectual pleasures and powerful tools. Those described here are the ones we constantly recommend to ...
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July 26, 2012

The “Competitive Intel” Episode 10 Transcript – Don’t fetch sticks: fetch answers: Orienting CI Efforts around KIQ’s

Building High-Value CI on a Foundation of KIQs We often see CI organizations define their goals with a focus on ...
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June 12, 2012

The “Competitive Intel” Episode 9 Transcript – Reverse Engineering a Competitor Customer List

Knowing who your key competitors’ customers are for B2B products is extremely valuable, both as a first step in attempting ...
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May 28, 2012

The “Competitive Intel” Episode 8 Transcript – Influencer Identification and Analysis

Market Influencers: Identification and Analysis Companies have dwindling direct influence over the public conversation about their products and services. At ...
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May 15, 2012

The “Competitive Intel” Episode 7 Transcript – Counter Competitive Intelligence

Turning CI Inward to Protect Your Company Competitive intelligence professionals typically spend their time and attention looking outward at other ...
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April 18, 2012

The “Competitive Intel” Episode 6 Transcript – Win / Loss for the Rest of Us

Improving Outcomes of Win-Loss Analysis No matter how you go about win-loss analysis, you are looking to get to the ...
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March 18, 2012

The “Competitive Intel” Episode 5 Transcript – Reporters and Competitive Intelligence

What Competitive Intelligence Can Learn from Investigative Reporters News reporters use an intriguing mix of tools that directly correlate to ...
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February 13, 2012

The “Competitive Intel” Episode 4 Transcript – Analysis of Competing Hypothesis and the Battle of Ideas

Making Intelligence Smarter: Analysis of Competing Hypotheses A portion of competitive intelligence work is simply gathering source information. However that ...
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February 6, 2012

The “Competitive Intel” Episode 3 Transcript – Every Day OSINT — LinkedIn, Slideshare, and Quora

Open source intelligence can make you more effective every day, in a wide variety of tasks—not just competitive intelligence. Sales, ...
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January 29, 2012

The “Competitive Intel” Episode 2 Transcript – Ethics Applied

Questions of ethics are always a point of interest in competitive intelligence (CI), and workshops on this topic are a ...
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January 24, 2012

The “Competitive Intel” Episode 1 Transcript – CES and Trade Show Intelligence

Industry events are outstanding opportunities for gathering information from competitors, customers, partners, and distributors. There’s a gold mine there for ...
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