10 Essential Competitive Intelligence Questions for B2B Customers

There are 10 essential competitive intelligence questions you should be sure to ask of all B2B customers.

This presentation outlines all 10 questions and why you should be asking these questions each time you interact with a competitor customer.

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Sean Campbell

CEO

Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.