10 Essential Competitive Intelligence Questions for B2B Customers
There are 10 essential competitive intelligence questions you should be sure to ask of all B2B customers.
This presentation outlines all 10 questions and why you should be asking these questions each time you interact with a competitor customer.
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Sean Campbell
CEO
Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.
Latest posts by Sean Campbell (see all)
- B2B Market Research: Exposing the Truth - August 23, 2022
- B2B Focus Groups: Virtual for the Win - June 7, 2022
- B2B Buyer’s Journey: Buyers and Marketers in the Blender - March 8, 2022
