Imagine a world where an entire B2B research study—participants, interviews, insights, and final deliverables—is completely fabricated by AI. Here's how to spot an inauthentic study.
AI tools are making a huge impact in the field of market research, particularly in the ways in which researchers are able to analyze both quantitative and qualitative data. These tools excel at efficiently processing vast amounts of information, identifying key themes, visualizing trends, and more. Their true power, however, emerges when combined with human expertise. By automating repetitive tasks, AI frees researchers to focus on their unique strengths: applying critical thinking, leveraging industry knowledge, and interpreting data to develop actionable hypotheses. By marrying AI’s processing power with researchers’ analytical skills, domain knowledge, and critical thinking, organizations can unlock deeper insights and make more informed decisions.
Follow-up questions are indispensable in B2B qualitative research. These are the top tactics that we employ to ensure that we gather quality responses.
Cascade Insights, a leading provider of market research and marketing services to B2B-focused technology companies, is pleased to announce that it has transitioned from a dual to a single ownership structure. Due to this change, as of June 16th, 2023, Sean Campbell, Cascade Insights’ long-standing CEO, has become the company’s sole owner. Moving forward, you can expect us to serve you in all the ways we have in the past, alongside some new and creative approaches to research and marketing that we look forward to sharing with you. — Cascade Insights is a trusted advisor to enterprises, mid-markets, and startups focused on the tech sector. Our team includes a potent mix of seasoned market researchers and experienced marketers, all of whom are 100% focused on B2B. At Cascade Insights, our goal is to help you Act With Clarity™.
AI-based content assistants are continuing to evolve, and a marketer who fails to get used to wearing a super-suit will be left behind. Worse yet, while you’re falling behind personally, your team, company, clients, or partners will feel the pain as well.
SaaS companies require specialized B2B market research partners that understand their unique challenges. The following case studies illustrate exactly how we’ve managed to meet those needs.
B2B thought leadership is more important than ever during a tough economic period. These are our five tips for creating great thought leadership content during a downturn.
Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process.
Research vendors should field surveys with high-quality respondents. But as we have discovered, that’s not always the case. Our investigative journey digs into the issues we found with some vendors and how we made those discoveries.
A competitive landscape analysis has the potential to shock marketers with bad news. Here are five examples of things to look out for and how to respond.
Are you in a new role? Has your marketing budget been slashed? You’re not alone. The B2B Buyer’s Journey has changed, and you need research to stay ahead.
You can’t write an effective quantitative survey if you don’t care. Yet, unfortunately, that’s how many surveys are created today, by folks who don’t give a damn. Follow these 8 steps to design great research questions.