AI for Market Researchers: A Practical Guide for Enhanced Data Analysis

AI tools are making a huge impact in the field of market research, particularly in the ways in which researchers are able to analyze both quantitative and qualitative data. These tools excel at efficiently processing vast amounts of information, identifying key themes, visualizing trends, and more. Their true power, however, emerges when combined with human expertise. By automating repetitive tasks, AI frees researchers to focus on their unique strengths: applying critical thinking, leveraging industry knowledge, and interpreting data to develop actionable hypotheses.  By marrying AI’s processing power with researchers’ analytical skills, domain knowledge, and critical thinking, organizations can unlock deeper insights and make more informed decisions.
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Cascade Insights Announces New Ownership Structure

Cascade Insights, a leading provider of market research and marketing services to B2B-focused technology companies, is pleased to announce that it has transitioned from a dual to a single ownership structure. Due to this change, as of June 16th, 2023, Sean Campbell, Cascade Insights’ long-standing CEO, has become the company’s sole owner. Moving forward, you can expect us to serve you in all the ways we have in the past, alongside some new and creative approaches to research and marketing that we look forward to sharing with you. — Cascade Insights is a trusted advisor to enterprises, mid-markets, and startups focused on the tech sector. Our team includes a potent mix of seasoned market researchers and experienced marketers, all of whom are 100% focused on B2B. At Cascade Insights, our goal is to help you Act With Clarity™.
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SaaS B2B Market Research

Why SaaS Companies Need Market Research

SaaS companies require specialized B2B market research partners that understand their unique challenges. The following case studies illustrate exactly how we’ve managed to meet those needs.
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