The “Competitive Intel” Episode 19 Transcript – Understanding the Technology Adoption Lifecycle
As a product or technology matures, the profile of a “new customer” changes, from the fast movers always on the ...
The “Competitive Intel” Episode 18 Transcript – Human Intelligence – Part I
In most types of competitive intelligence analysis, human sources should play a role. As you interview people you will gain ...
Gathering Competitive Intelligence on Private Companies
Many competitive organizations that have relatively developed processes for investigating larger public companies have a difficult time getting information about ...
Tip #2 on Gathering Competitive Intelligence on Private Companies: Go Local to Find the Best Data
Local print and broadcast news sources often provide a wealth of information about small, information that would never make the ...
The “Competitive Intel” Episode 17 Transcript – Researching Private Companies
Many competitive organizations that have relatively developed processes for investigating larger public companies have a difficult time getting information about ...
Tip #1 on Gathering Competitive Intelligence on Private Companies: Focus on Individuals over Organizations
Private companies, especially smaller ones, can be very disruptive, and very hard to figure out. They don’t offer the disclosures ...
Disruptive Innovation as a Competitive Intelligence Framework Part III: Three Habits of Highly Disruptive Competitors
When a competitive intelligence organization gauges the potential impact of a disruptive innovation, the culture and related factors at the ...
The “Competitive Intel” Episode 16 Transcript – Analyzing the Co-opetition
As described in the book of the same name by Adam Brandenburger and Barry Nalebuff, co-opetition is the concept of ...
Disruptive Innovation as a Competitive Intelligence Framework Part II: Three Reasons an Innovation Might Not Move Mountains
Just as important as recognizing a disruptive innovation, you also need to be able to identify those innovations that are ...
Counter CI – Tips and Techniques – SCIP Asia
As presented on 10/16/2012. Download the presentation here.
Disruptive Innovation as a Competitive Intelligence Framework Part I: Three Ways to Predict When Your World is About to Change
It can seem like everywhere you look, someone is proclaiming that the latest buzzword will redefine the fabric of the ...
Disruptive Innovation as a Competitive Intelligence Framework
Clayton Christensen’s book, The Innovator’s Dilemma, is well known for its focus on fostering disruptive innovation. From a competitive intelligence ...
The “Competitive Intel” Episode 15 Transcript – Hunting for Disruptive Innovation
Clayton Christensen’s book, The Innovator’s Dilemma, is well known for its focus on fostering disruptive innovation. From a competitive intelligence ...
Webinar Recording Available – Getting Information on Private Companies
If you’re looking for tips and tricks on getting information on private companies, check out the recording of our latest ...
Competitive Intelligence Analysis with Porter’s Five Forces Part 5: Three Ways of Gauging the Danger Substitutes Will Spoil Your Party
The potential threat that your customers will turn away from your offering to a completely different substitute can be hard ...
Competitive Intelligence Analysis with Porter’s Five Forces Part 4: Three Ways to Measure Peril from New Market Entrants
It is surprising how much companies underestimate the impact that is likely to be placed on their own profitability if ...
Competitive Intelligence Analysis with Porter’s Five Forces Part 3: Three Metrics for Potential Buyer Havoc
Different industries can have radically different sets of buyers, ranging from a limited number of corporate customers to a wide-open ...
Competitive Intelligence Analysis with Porter’s Five Forces Part 2: Three Supplier Factors that Build or Drain Profit
When looking at an industry, it’s helpful to look for common patterns. One place important patterns often emerge is among ...
Competitive Intelligence Analysis with Porter’s Five Forces Part 1: Three Types of Dynamics Among Competitors
Too often, we see companies examine their profitability and potential as if their company is the only player in their ...
Competitive Intelligence Analysis with Porter’s Five Forces
When we’re training companies, the topic of profit in an industry often comes up. There’s few better frameworks for understanding ...
The “Competitive Intel” Episode 14 Transcript – Porter’s Five Forces
Analyzing the factors that drive profit in a given industry, a powerful ability for a competitive intelligence organization, is the ...
Hands-On Competitive Intelligence with Battlecards Part 3: Three Steps to Lock and Load Before Going on the Road
Everyone needs to be able to think on their feet, but that’s no substitute for preparing the sales team ahead ...
Hands-On Competitive Intelligence with Battlecards Part 2: Three Keys to Leaving the Empty Bag at Home
As important as good battlecards are, shortcuts and other poor practices can leave sales teams unprepared as they go on ...
Hands-On Competitive Intelligence with Battlecards Part 1: Three Ways Sales is More Like Chess than Poker
Tactical sales brilliance is a wonderful thing, but solid preparation is the key to taking luck out of the equation. ...
High Sales and Low Love – the Story of the iPhone 5
What is someone to make of a phone (the iPhone 5) that has low love from the intelligentsia in tech: The iPhone ...
Competitive Intelligence Conquers Dread Toward Independent Influencers, Part 3: Three Ways to Harness the Disruption
After identifying a preliminary pool of independent influencers who have significant impact on the products or services sold by your ...
In Defense of Triangulation : Comparing Competitive Intelligence to Market Research
When we deliver corporate training, we spend a fair amount of time talking about the differences between market research (MR) ...
Battlecards Put Competitive Intelligence into the Sales Team’s Hands
One of the key places where competitive intelligence shows its practicality is through battlecards. By assembling key information such as ...
Influencers driving your Competitors Sales: 3 Paths to finding the Big Megaphones
In many companies, management regards analyzing the roles of individual influencers in the changing market landscape as the province of ...
Measuring Tape for a Business Model – A Company’s Value Migration Ratio
It’s not uncommon for a Competitive Intelligence or a Strategy organization to be asked to measure the relative strengths of ...
Building Competitive Intelligence Bridges on the Web – Part III – Three Links You Need to Academia and the Public Sector
Competitive intelligence, market research, and related fields are steeped in methodologies and theory, which forges a direct link to academia, ...
New CI Life Webinar Scheduled: Getting Information on Private Companies
Whenever we give a talk, getting information on private companies is the hottest topic. In this Webinar we walk through ...
Webinar Recording Available – Best Practices for Product Comparisons – Part I
It’s essential to know, in detail, how your product compares with the competition. But customer buying choice isn’t just about ...
But what if it were True? – a new approach to Strategy Development
HBR has a great article in this month’s magazine on a new approach to strategy development. While the article borrows ...
Building Competitive Intelligence Bridges on the Web – Five Organizations You Should Know About
Every competitive intelligence professional should find some time every week to identify and check in on organizations that match their ...
When You Need to Glance at 70,000 Words
Competitive Intelligence projects seem to suffer from two types of problems – no data, or way too much. In the ...