AI-Fabricated Studies: A Wake-Up Call for B2B Research Integrity
Imagine a world where an entire B2B research study—participants, interviews, insights, and final deliverables—is completely fabricated by AI. Here's how to spot an inauthentic study.
From Estimate to Reality: Improving Incidence Rate Accuracy in B2B Research
Inaccurate incidence rates can derail your B2B research. Learn why this matters and how to find the right recruiting vendors.
Case Study – Combatting Competitive Threats With B2B Research
What would you do if emerging technologies were jeopardizing your current offerings? Here's how to use B2B research to stay ahead of competitive threats.
Case Study – Using B2B Research to Better Understand Core Audiences
Learn how to use B2B research to gain a comprehensive understanding of dynamics at both the persona and market levels.
Case Study – How to Leverage B2B Research for Impactful Thought Leadership
Here's how we used B2B research to help a client develop impactful thought leadership content.
Video: Expert Networks vs. Panel Providers for B2B Research Studies
Expert networks are a fast-moving new industry that comes with both risks and rewards. These are the potential benefits B2B companies could gain – or what risks they might face – by working with expert networks.
You Can’t Always Have Quant With Your Qual
Smaller populations & insufficient samples often plague B2B quantitative research. Qualitative B2B research may actually give you more valuable information.
