Take Care of Your Data | B2B data-driven marketing

Take Care of Your Data

How to fight B2B data degradation. Tips from Ruth Stevens, co-author of "B2B Data-Driven Marketing: Sources, Uses, and Results."
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Data's Cold Embrace

Data’s Cold Embrace

David Fisher, author of Hyper-Connected Selling, knows that technology-enabled sales is great, but it’s never going to satisfy the need for human connection.
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Narcissism: Marketing’s Nemesis

B2B marketing has a vanity problem. Popularity is one thing, profitability is another. Samantha Stone, author of "Unleash Possible: A Marketing Playbook That Drives B2B Sales," shares her thoughts on measuring marketing ROI.
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Spend Wisely: LinkedIn Marketing Tips

The lure of LinkedIn’s vast amount of business data makes it an attractive advertising asset… if you know what you’re doing. B2Linked Founder AJ Wilcox shares when and how to use LinkedIn ads to reach B2B audiences.
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