• Twitter
  • LinkedIn
(503) 212-0687 | hello@cascadeinsights.com
Cascade Insights
  • Market Research Services
    • Understand Your Customers
      • Key Buying Criteria Research
      • Win-Loss Analysis
      • Buyer’s Journey Mapping
      • Market Segmentation Research
      • Buyer Persona Research
    • Define Your Brand
      • Brand Research
      • Market Opportunity Research
      • New Product Launch Research
      • Message Testing Research
    • Expand Your Market
      • Channel Market Research
      • Go-To-Market Research
      • Competitive Landscape Analysis
  • Marketing Services
    • B2B Marketing Strategy
    • B2B Messaging Services
    • B2B Content Marketing Services
    • B2B Sales Enablement
  • Our Blogs
    • B2B Market Research Blog
    • B2B Marketing Blog
  • Resources
    • B2B Revealed Podcast
    • B2B Studies & Resources
  • About Us
    • Our Story
    • Our Clients
    • Client Testimonials
    • Careers
    • Ethics Policy
    • Privacy Policy
  • Contact Us
  • Search
  • Menu Menu

Brian Surguine

Brian Surguine

About Brian Surguine

This author has yet to write their bio.
Meanwhile lets just say that we are proud Brian Surguine contributed a whooping 19 entries.

Entries by Brian Surguine

More Software Won’t Fix Your Data-Driven Marketing Strategy

December 9, 2020 in B2B Market Research Blog, B2B Marketing Blog, Blog Posts, Data-Driven Marketing Research, Marketing Enablement /by Brian Surguine

Don’t forget the “strategy” part of data-driven marketing strategy. If you don’t understand your buyers’ motivations, more software won’t help you win them over.

5 Clues It’s Time for B2B Churn Analysis

November 2, 2020 in B2B Churn Analysis, B2B Market Research Blog, Blog Posts, Sales Enablement Research /by Brian Surguine

If you haven’t changed anything but there’s a spike in churn or if your sellers are struggling to sell, it’s time for B2B Churn Analysis.

B2B Messaging Strategy: Keep It Real

October 14, 2020 in B2B Marketing Blog, B2B Messaging, Marketing Strategy /by Brian Surguine

Does your messaging strategy include marketing boasts you can’t back up? Don’t make claims a quick Google search could easily dispel.

B2B Churn Rate: Don’t Be A Chump About Churn

September 16, 2020 in B2B Churn Analysis, B2B Market Research Blog, Blog Posts, Sales Enablement Research /by Brian Surguine

CRM data can’t tell you everything about your B2B churn rate. Here are 4 reasons you may not have considered, based on Cascade Insights’ own research.

How Do Customers Really Feel About Your Product? B2B Longitudinal Research

February 22, 2020 in B2B Market Research Blog, Blog Posts /by Brian Surguine

B2B longitudinal research reveals customers’ unfiltered views about the experience of interacting with your product or service.

B2B Market Segmentation Research: Real Buyers vs. Imaginary Friends

November 21, 2019 in B2B Go-To-Market Research, B2B Market Research Blog, B2B Market Segmentation Research, Blog Posts /by Brian Surguine

Are you building solutions for an imaginary buyer? This happens all too often. Take the guesswork out of your B2B market segmentation strategy.

Freelancers: Avoid the Boomerang

November 12, 2019 in B2B Marketing Blog /by Brian Surguine

Thinking of going freelance? Brianna Caza breaks down the risks and rewards, including equal pay for women, losing office infrastructure, and even isolation.

Writing Well

November 12, 2019 in B2B Marketing Blog /by Brian Surguine

B2B content writing is terrible. Josh Bernoff tells us how to write better, reduce meaningless content, and replace jargon with substance.

The Long Game: Selling New Products

September 26, 2019 in B2B Marketing Blog /by Brian Surguine

Professor Thomas Steenburgh shares new product sales research, including the importance of face-to-face, addressing organizational product fit, and more.

B2B Quant: Not Your Average Survey

September 4, 2019 in B2B Market Research Blog, Blog Posts /by Brian Surguine

Recruiting for B2B quantitative research works differently than in B2C. B2B personas change relevant roles and responsibilities far more frequently.

Page 1 of 212

GET IN TOUCH

hello@cascadeinsights.com

(503) 898-0004

WHAT WE DO

Market Research Services
Marketing Services
Subscribeto RSS Feed

Blog Categories

  • B2B Buyer Persona Research
  • B2B Channel Market Research
  • B2B Churn Analysis
  • B2B Competitive Landscape Analysis
  • B2B Customer Experience Research
  • B2B Customer Journey Mapping
  • B2B Go-To-Market Research
  • B2B Market Opportunity Research
  • B2B Market Research Blog
  • B2B Market Segmentation Research
  • B2B Marketing Blog
  • B2B Messaging
  • B2B New Product Launch Research
  • B2B Thought Leadership
  • B2B Usability Testing
  • Brand Research
  • Content Marketing
  • Data-Driven Marketing Research
  • Jobs-To-Be-Done
  • Key Buying Criteria
  • Marketing Enablement
  • Marketing Strategy
  • Message Testing Research
  • Product/Service Research
  • Sales Enablement Marketing
  • Sales Enablement Research
  • Win/Loss Analysis

Written by

Brian Surguine

Brian Surguine

Creative Coordinator

Connect With Us

503.212.0687

hello@cascadeinsights.com

  • LinkedIn
  • Twitter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

B2B Market Research

  • — Competitive Landscape Analysis
  • — Product / Service Launches
  • — Market Opportunity Research
  • — Channel / Market Research
  • — Message Testing Research
  • — Customer Journey Mapping
  • — Market Segmentation Research
  • — Key Buying Criteria Research
  • — Win / Loss Analysis
  • — Brand Research
  • — Go-to-Market Research
  • — Buyer Persona Research

B2B Marketing

  • — B2B Content Marketing & Copywriting Services
  • — B2B Marketing Strategy
  • — B2B Messaging Services
  • — B2B Sales Enablement

Blogs

  • — B2B Market Research Blog
  • — B2B Marketing Blog
  • — Cascade Insights Blog

B2B Revealed Podcast


B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.

Scroll to top