How to fight B2B data degradation. Tips from Ruth Stevens, co-author of “B2B Data-Driven Marketing: Sources, Uses, and Results.”
About Brian Surguine
This author has yet to write their bio.Meanwhile lets just say that we are proud Brian Surguine contributed a whooping 7 entries.
Entries by Brian Surguine
Improve the B2B buyer’s journey: flip the funnel, up your LinkedIn ad game, get customer feedback, leverage influencers, & more.
In this episode, professor & executive coach Sydney Finkelstein explains how B2B leadership superbosses create lasting value for their companies.
In this episode, Todd Caponi explains why radical transparency is the key to rebuilding trust in B2B sales.
Tech office culture can receive a boost from good office design. Kristin Kelsey, an expert on office design and Design Lead at Herman Miller, tells us how.
In this episode, we discuss how Brexit will impact the world of B2B with Martina Bozadzhieva, market research Europe expert at DuckerFrontier.
With our B2B win-loss analysis research experience, we have found that simple adjustments to your sales team can result in improved win rates.
B2B Market Research
- — Competitive Landscape Analysis
- — Product / Service Launches
- — Market Opportunity Research
- — Channel / Market Research
- — Influencer Marketing Research
- — Message Testing Research
- — Customer Journey Mapping
- — Market Segmentation Research
- — Key Buying Criteria Research
- — Win / Loss Analysis
- — Brand Research
- — Go-to-Market Research
- — Buyer Persona Research
- — B2B Usability Testing
- — Account-Based Marketing Research