Don’t forget the “strategy” part of data-driven marketing strategy. If you don’t understand your buyers’ motivations, more software won’t help you win them over.
About Brian Surguine
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But we are proud to say that Brian Surguine contributed 19 entries already.
Entries by Brian Surguine
If you haven’t changed anything but there’s a spike in churn or if your sellers are struggling to sell, it’s time for B2B Churn Analysis.
Does your messaging strategy include marketing boasts you can’t back up? Don’t make claims a quick Google search could easily dispel.
CRM data can’t tell you everything about your B2B churn rate. Here are 4 reasons you may not have considered, based on Cascade Insights’ own research.
B2B longitudinal research reveals customers’ unfiltered views about the experience of interacting with your product or service.
Are you building solutions for an imaginary buyer? This happens all too often. Take the guesswork out of your B2B market segmentation strategy.
Thinking of going freelance? Brianna Caza breaks down the risks and rewards, including equal pay for women, losing office infrastructure, and even isolation.
B2B content writing is terrible. Josh Bernoff tells us how to write better, reduce meaningless content, and replace jargon with substance.
Professor Thomas Steenburgh shares new product sales research, including the importance of face-to-face, addressing organizational product fit, and more.
Recruiting for B2B quantitative research works differently than in B2C. B2B personas change relevant roles and responsibilities far more frequently.
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