Don’t Stop Believin’ in Message Testing
Great B2B messaging, just like a great song, resonates. To resonate with buyers, it’s best to learn from the greatest hits of all time.
Entries by Brian Surguine
More Software Won’t Fix Your Data-Driven Marketing Strategy
Don’t forget the “strategy” part of data-driven marketing strategy. If you don’t understand your buyers’ motivations, more software won’t help you win them over.
5 Clues It’s Time for B2B Churn Analysis
If you haven’t changed anything but there’s a spike in churn or if your sellers are struggling to sell, it’s time for B2B Churn Analysis.
B2B Messaging Strategy: Keep It Real
Does your messaging strategy include marketing boasts you can’t back up? Don’t make claims a quick Google search could easily dispel.
B2B Churn Rate: Don’t Be A Chump About Churn
CRM data can’t tell you everything about your B2B churn rate. Here are 4 reasons you may not have considered, based on Cascade Insights’ own research.
How Do Customers Really Feel About Your Product? B2B Longitudinal Research
B2B longitudinal research reveals customers’ unfiltered views about the experience of interacting with your product or service.
B2B Market Segmentation Research: Real Buyers vs. Imaginary Friends
Are you building solutions for an imaginary buyer? This happens all too often. Take the guesswork out of your B2B market segmentation strategy.
Freelancers: Avoid the Boomerang
Thinking of going freelance? Brianna Caza breaks down the risks and rewards, including equal pay for women, losing office infrastructure, and even isolation.
Writing Well
B2B content writing is terrible. Josh Bernoff tells us how to write better, reduce meaningless content, and replace jargon with substance.
The Long Game: Selling New Products
Professor Thomas Steenburgh shares new product sales research, including the importance of face-to-face, addressing organizational product fit, and more.
