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Thumb-Stopper Creative | B2B Creative

Thumb-Stopper Creative

August 27, 2019/in B2B Marketing Blog, Blog Posts /by Brian Surguine
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Facebook and Instagram provide tremendous B2B marketing opportunities – if your B2B creative is good enough to grab viewers’ attention. This is especially important in the niche B2B tech context, where generic creative really doesn’t fly.

Peter Reitano, co-founder at hybrid advertising agency Abacus, specializes in marketing and B2B creative for Facebook and Instagram. By leveraging Facebook’s instant ad campaign feedback, Reitano has learned how to use data to hone content and creative for better results.

Reitano thinks you can create great B2B creative as well. With some careful spending and platform-sensitive creative direction, you’ll stop those swiping thumbs and see results.

In This Episode:

  • Why organic on Facebook/Instagram is no longer an effective strategy.
  • How Facebook can help you hone your creative for better results.
  • How the cellphone is now a critical ad viewing platform, even for B2B.
  • Why vertical video is essential for Instagram.
  • How your audience is now your creative director.
  • How even relatively uninteresting B2B brands (compared to B2C) can create content that resonates with buyers.
  • Why repurposing content for different platforms is a bad idea.

Resources:

Peter Reitano’s LinkedIn

Peter Reitano’s Twitter


To listen to this interview on your phone, visit the B2B Revealed podcast on Apple Podcasts, Google Podcasts, or your favorite podcast player.

As always, we’d love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or wherever you listen to podcasts. And, if you have any feedback (or would like to work with us on a podcast of your own), you can reach us at hello@cascadeinsights.com.

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Brian Surguine

Brian Surguine

Creative Coordinator
Brian Surguine

@BrianSurguine

Brian Surguine
Brian Surguine

Latest posts by Brian Surguine (see all)

  • More Software Won’t Fix Your Data-Driven Marketing Strategy - December 9, 2020
  • 5 Clues It’s Time for B2B Churn Analysis - November 2, 2020
  • B2B Messaging Strategy: Keep It Real - October 14, 2020
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Sean Campbell

Sean Campbell

CEO
Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.
Sean Campbell

@sean_campbell

Sean Campbell
Sean Campbell

Latest posts by Sean Campbell (see all)

  • B2B Sales Enablement Strategy: Shorter Proposals Win - November 25, 2020
  • B2B Sales Strategy: Plan Before the Rain - September 30, 2020
  • Rebranding A Company: Dos & Don’ts - June 26, 2020
Tags: b2b creative, B2B marketing, b2b marketing strategy, B2B Revealed, B2B Revealed Podcast, Brian Surguine, Cascade Insights, content marketing, Sean Campbell
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