• Twitter
  • LinkedIn
(503) 212-0687 | hello@cascadeinsights.com
Cascade Insights
  • Market Research Services
    • B2B Customer Experience Research
      • Buyer Personas
      • Buyer’s Journey Research
      • Key Buying Criteria Research
      • Jobs-To-Be-Done Research
      • User Personas
      • Customer Satisfaction Research
    • B2B Product/Service Research
      • Market Opportunity Research
      • Concept Testing
      • Go-To-Market Research
    • B2B Marketing Enablement Research
      • Data-Driven Marketing Research
      • Message Testing
      • Brand Research
      • Thought Leadership Services
      • Partner Enablement
    • B2B Sales Enablement Research
      • Competitive Landscape Analysis
      • Win-Loss Research
      • Churn Analysis
      • Channel Research
  • Marketing Services
    • Marketing Strategy
    • Messaging
    • Content Marketing
    • Sales Enablement
  • Insights and Perspectives
    • B2B Market Research Blog
    • B2B Marketing Blog
    • B2B Resources
  • About Us
    • Our Story
    • Our Clients
    • Client Testimonials
    • Careers
    • Ethics Policy
    • Privacy Policy
  • Contact Us
  • Search
  • Menu Menu
Thumb-Stopper Creative | B2B Creative

Thumb-Stopper Creative

August 27, 2019/in B2B Marketing Blog, Blog Posts /by Brian Surguine
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Facebook and Instagram provide tremendous B2B marketing opportunities – if your B2B creative is good enough to grab viewers’ attention. This is especially important in the niche B2B tech context, where generic creative really doesn’t fly.

Peter Reitano, co-founder at hybrid advertising agency Abacus, specializes in marketing and B2B creative for Facebook and Instagram. By leveraging Facebook’s instant ad campaign feedback, Reitano has learned how to use data to hone content and creative for better results.

Reitano thinks you can create great B2B creative as well. With some careful spending and platform-sensitive creative direction, you’ll stop those swiping thumbs and see results.

In This Episode:

  • Why organic on Facebook/Instagram is no longer an effective strategy.
  • How Facebook can help you hone your creative for better results.
  • How the cellphone is now a critical ad viewing platform, even for B2B.
  • Why vertical video is essential for Instagram.
  • How your audience is now your creative director.
  • How even relatively uninteresting B2B brands (compared to B2C) can create content that resonates with buyers.
  • Why repurposing content for different platforms is a bad idea.

Resources:

Peter Reitano’s LinkedIn

Peter Reitano’s Twitter


To listen to this interview on your phone, visit the B2B Revealed podcast on Apple Podcasts, Google Podcasts, or your favorite podcast player.

As always, we’d love for you to take a minute to leave a review on Apple Podcasts, Stitcher, Overcast, or wherever you listen to podcasts. And, if you have any feedback (or would like to work with us on a podcast of your own), you can reach us at hello@cascadeinsights.com.

Get in touch

"*" indicates required fields

Name
Cascade Insights will never share your information with third parties. View our privacy policy.
This field is for validation purposes and should be left unchanged.
  • Bio
  • Twitter
  • LinkedIn
  • Latest Posts
Brian Surguine

Brian Surguine

Creative Coordinator
Brian Surguine

@BrianSurguine

Brian Surguine
Brian Surguine

Latest posts by Brian Surguine (see all)

  • Don’t Stop Believin’ in Message Testing - August 9, 2022
  • More Software Won’t Fix Your Data-Driven Marketing Strategy - December 9, 2020
  • 5 Clues It’s Time for B2B Churn Analysis - November 2, 2020
  • Bio
  • Twitter
  • LinkedIn
  • Latest Posts
Sean Campbell

Sean Campbell

CEO
Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.
Sean Campbell

@sean_campbell

Sean Campbell
Sean Campbell

Latest posts by Sean Campbell (see all)

  • B2B Market Research: Exposing the Truth - August 23, 2022
  • B2B Focus Groups: Virtual for the Win - June 7, 2022
  • B2B Buyer’s Journey: Buyers and Marketers in the Blender - March 8, 2022
Tags: b2b creative, B2B marketing, b2b marketing strategy, B2B Revealed, B2B Revealed Podcast, Brian Surguine, Cascade Insights, content marketing, Sean Campbell
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
You might also like
B2B Revealed: Are You a Superboss? | B2B LeadershipAre You a Superboss?
Ready to Book It? Probably NotReady to Book It? Probably Not
You Can’t Always Have Quant With Your QualYou Can’t Always Have Quant With Your Qual
Writing Well | B2B Content Writing | Cascade InsightsWriting Well
B2B partner enablementHow to Build a Trustworthy B2B Partner Program
B2B Revealed: The Transparent Seller | B2B SalesThe Transparent Seller
B2B Sales EnablementB2B Sales Enablement Strategy: Shorter Proposals Win
B2B Market Research: 3 Steps to Recruiting a Superb SampleB2B Market Research: 3 Steps to Recruiting a Superb Sample

GET IN TOUCH

hello@cascadeinsights.com

(503) 898-0004

WHAT WE DO

Market Research Services
Marketing Services
Subscribeto RSS Feed

Blog Categories

  • B2B Buyer Persona Research
  • B2B Channel Market Research
  • B2B Churn Analysis
  • B2B Competitive Landscape Analysis
  • B2B Customer Experience Research
  • B2B Customer Journey Mapping
  • B2B Go-To-Market Research
  • B2B Market Opportunity Research
  • B2B Market Research Blog
  • B2B Market Segmentation Research
  • B2B Marketing Blog
    • Uncategorized
  • B2B Messaging
  • B2B New Product Launch Research
  • B2B Thought Leadership
  • B2B Usability Testing
  • Brand Research
  • Concept Testing
  • Content Marketing
  • Customer Satisfaction Research
  • Data-Driven Marketing Research
  • Jobs-To-Be-Done
  • Key Buying Criteria
  • Marketing Enablement
  • Marketing Strategy
  • Message Testing Research
  • Partner Enablement
  • Product/Service Research
  • Sales Enablement Marketing
  • Sales Enablement Research
  • User Personas
  • Videos
  • Win/Loss Analysis

Written by

Brian Surguine | Content Creator
Brian Surguine
Sean Campbell
Sean Campbell

RECENT POSTS

  1. People-Centric Marketing: Wisdom From Tom Shoemaker
  2. Creative Teams Need a Reliable Protector
  3. Going Beyond Brexit: Doing Business in the UK, France, and Germany
  4. Take Care of Your Data

Connect With Us

503.212.0687

hello@cascadeinsights.com

  • LinkedIn
  • Twitter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

B2B Market Research

  • Customer Experience Research
  • — Buyer Persona Research
  • — Buyer's Journey Research
  • — Key Buying Criteria Research
  • — Jobs-To-Be-Done Research
  • — User Personas
  • — Customer Satisfaction Research

  • B2B Product/Service Research
  • — Market Opportunity Research
  • — Concept Testing
  • — Go-To-Market Research

  • Marketing Enablement Research
  • — B2B Data-Driven Marketing Research
  • — Message Testing
  • — Brand Research
  • — Thought Leadership
  • — Partner Enablement

  • Sales Enablement Research
  • — Competitive Landscape Analysis
  • — Win Loss Analysis
  • — Churn Analysis
  • — Channel Research

B2B Marketing

  • — B2B Marketing Strategy
  • — B2B Messaging Services
  • — B2B Content Marketing
  • — B2B Sales Enablement

About Us

  • — Our Story
  • — Our Clients
  • — Client Testimonials
  • — Careers
  • — Ethics Policy
  • — Privacy Policy

Blogs

  • — B2B Market Research Blog
  • — B2B Marketing Blog
  • — Cascade Insights Blog
Cascade Insights is proud to be a member of the Inc. 5000.
Take Care of Your DataTake Care of Your Data | B2B data-driven marketingRising to Leadership | Executive Leadership | Cascade InsightsRising to Leadership
Scroll to top