Shadow AI: Why Employees Go Rogue and How Leaders Can Respond
Shadow AI is rising as employees adopt tools faster than policies allow. Learn how leaders can balance innovation, security, and productivity.
Inside Our AI Test Kitchen: How We’re Really Using AI Tools
Explore how Cascade Insights® is experimenting with AI across research, analysis, reporting, and design. Real-world examples show where AI accelerates our work—and where human expertise still leads.
Case Study – Turning Market Insights into Messaging that Resonates
See how Cascade Insights® partnered with Connection to reshape their messaging, build thought leadership, and drive marketing success since 2018.
Agentic AI Market Research: The Bridge Between Code and Context
Agentic AI won’t scale without understanding real workflows. Learn why market research is key to building trusted, human-centered AI agents.
How to Create a Jobs-to-be-Done Framework to Identify AI Investments
Discover how a Jobs-to-be-Done framework can identify AI investments that solve real problems so that your AI investments drive real impact.
AI Competitive Landscape Analysis: Should You Worry About Your Competitor’s New AI?
Turn speculation into strategy: an AI competitive landscape analysis provides hard data that empowers informed strategic decisions.
Avoid the Costly Flop: Achieving Product-Market Fit in the New AI Era
Achieving product-market fit ensures your AI integration becomes a profitable solution that people actually need and are willing to pay for.
AI-Fabricated Studies: A Wake-Up Call for B2B Research Integrity
Imagine a world where an entire B2B research study—participants, interviews, insights, and final deliverables—is completely fabricated by AI. Here's how to spot an inauthentic study.
From Data to Decisions: Maximizing Value with the Right B2B Research Consultant
Here's how the right B2B research consultant can help the maximize the value of research findings by translating them into real results.
From Estimate to Reality: Improving Incidence Rate Accuracy in B2B Research
Inaccurate incidence rates can derail your B2B research. Learn why this matters and how to find the right recruiting vendors.
Vetting the Best: Ensuring Quality Research Respondents in B2B Tech
B2B research firms must go beyond basic box-checking when recruiting participants. Here's how to consistently deliver the most accurate and high-quality insights.
Case Study – Using Quantitative Research to Prioritize Features for a Product Roadmap
Here's how we used quantitative research to help our client prioritize the features of a new software platform they were building a product roadmap for, while ensuring differentiation from others already on the market.
12 Signs Your B2B Tech Company Needs a Market Research Agency
Here are 12 key signs that your B2B tech company could benefit from partnering with a market research agency.
Case Study – Creating Compelling Sales and Marketing in Complex Tech Ecosystems
This is how we used In-Depth Interviews (IDIs) with senior decision-makers to gain a better understanding of the complexities in their current tech ecosystem.
Case Study – How to Create Research-Backed Thought Leadership
Here's how we used a quantitative survey of CFOs to understand their needs and challenges to create compelling thought leadership.
Differentiation Beyond Price: Using a Competitive Intelligence Study to Shape Your Strategy
While pricing strategies are important, you need a competitive intelligence study that explores multiple facets beyond just pricing.
AI for Market Researchers: A Practical Guide for Enhanced Data Analysis
AI tools are making a huge impact in the field of market research, particularly in the ways in which researchers ...
Case Study – Building Success in a New Market Segment with Strategic Marketing
In this short video, we'll show the steps we took to help our SaaS client develop a strategic marketing plan to expand their customer base to include both enterprise and mid-market customers.
Case Study – Combatting Competitive Threats With B2B Research
What would you do if emerging technologies were jeopardizing your current offerings? Here's how to use B2B research to stay ahead of competitive threats.
SaaS Market Research: Go Beyond Your MarTech Metrics
SaaS market research can answer critical questions that internal data often can't address. Here’s a deeper look into what it can reveal.
Case Study – Using B2B Research to Better Understand Core Audiences
Learn how to use B2B research to gain a comprehensive understanding of dynamics at both the persona and market levels.
5 Signs Your B2B SaaS Company Needs a Messaging Agency
Here are five signs that indicate you might need to seek out a B2B messaging agency for your company's SaaS success.
The Role of the Human vs. AI in Modern Market Research
Here's how AI tools can supercharge a researcher's efficiency, depth of analysis, and ability to generate actionable insights.
Case Study – Understand Your Competitive Landscape
Learn how a competitive landscape analysis can help your organization understand your position in the market and compete effectively in the AI technology space.
The Power of Tech-Only B2B Market Research Firms: Why Specialization Matters
In B2B tech, specialization isn't a luxury – it's vital. These are the specific benefits you'll receive by working with a B2B tech specialist.
Case Study – Limiting Customer Churn: Using IDIs to Boost Retention
Is your SaaS solution struggling with customer churn? Here we'll reveal how we leveraged In-Depth Interviews (IDIs) to unveil the root causes of their churn.
Research-Backed SaaS Marketing Strategy: Your 5-Step Guide
Here’s how to incorporate research into every stage of your SaaS marketing strategy development for maximum impact.
Case Study – When Your Product-Services Mix Changes: It’s Time For New Messaging
Expanding your product and service portfolio to include professional services can be a daunting task. Here's how to ensure that your messaging framework resonates with your key personas.
ICP Research: Transforming Market Mirages into Real Opportunities
ICP research reveals your most profitable market opportunities, sharpening your focus for maximum sales and product success.
Case Study – New Solution Success: Using Message Testing to Ensure a Successful Launch
Here's how we used message testing to systematically evaluate and gather feedback on the messaging our client was developing.
SaaS Win-Loss Analysis: Key Questions to Ask to Unlock Growth
These are the key questions that every SaaS win-loss analysis should ask to unlock big opportunities.
Case Study – How to Win Over Challenging Personas with B2B Message Testing
Here's how message testing can reveal what messages will resonate the most, what messaging repels your key audience, and how to back up a messaging effort with substantiated claims.
SaaS Churn: 5 Reasons Why Your Customers Are Leaving
These are the top 5 reasons why we see SaaS customers churn – and what you can do to turn things around.
Case Study – A Plethora of Personas: Using B2B Research to Focus on Who Matters
Imagine if your team had identified over ten different personas who played a role in the buyer's journey. Here's how we conducted IDIs to identify the most relevant persona types our client should target and those they should deprioritize.
SaaS Go-To-Market Strategy: The Crucial Role of Research
SaaS go-to-market research is the crucial element that builds a GTM strategy built on certainty – not guesswork.
B2B Quantitative Research: Designing High-Impact Surveys
In a B2B quantitative research survey, these specific question types can make for a challenging analysis phase.