The RISE Framework: How AI Is Reshaping Work
Learn the RISE Framework: Routine, Interpretation, Strategy, and Engagement. See how AI is reshaping work and where humans remain irreplaceable.
Case Study – Benchmarking AI Capabilities to Inform Product Roadmaps
See how an enterprise tech leader used AI benchmarking to align their product roadmap with modern user expectations and strategic goals.
The Director’s Mandate: Why “AI Training for Employees” is Failing
Most AI training for employees is failing because it treats them like typists, not leaders. Here's how to move from an operator mindset to a director mindset.
Building Your Own Scenario Plan: How to Navigate GenAI Uncertainty in Market Research
Navigate GenAI uncertainty in market research. Use our 5-step scenario planning guide and custom GPT to define and build the researcher role of 2026.
Case Study – Decoding AI Buyer Preferences to Sharpen Enterprise Messaging
Discover how qualitative research helps enterprise leaders prioritize product roadmaps and deliver high-impact, value-driven communication.
Scenario Planning for GenAI in Market Research: Four Futures for 2026
Explore four plausible futures for market research in 2026. Learn how to use scenario planning to navigate GenAI uncertainties and steer toward success.
The GenAI Rollouts That Look Successful on Paper… Until You Look Closer
Discover why GenAI rollouts often stall despite high investment. Here's how a Fractional Chief GenAI Officer turns "ghost" rollouts into measurable impact.
GenAI in Market Research 2026: Trends to Watch
These are the top GenAI trends in market research that will be reshaping the market researcher's role in 2026.
A Market Researcher’s Review: Anthropic Interviewer (Claude Interviewer)
A market researcher’s take on Anthropic Interviewer: 1,250 chat-based interviews inside Claude.ai, the trade-offs vs live qual, and the build-vs-buy implications.
Case Study – Using Cross-Cultural Research to Understand Global AI Agent Adoption
Here's how we helped a global technology company ensure the success of its AI solutions across culturally diverse international markets.
The Missing Role in Most GenAI Strategies: The GenAI Transformation Lead
Discover why every organization needs a GenAI transformation lead to turn scattered AI pilots into scalable, business-driven impact across teams and workflows.
Everyone’s Talking About AI Layoffs. No One’s Talking About GenAI Reskilling.
GenAI reskilling is the missing piece in today’s AI-driven layoffs. Learn how training your workforce unlocks the real ROI of AI transformation.
GenAI Training for B2B Organizations: Stop Automating Bad Processes, Start Redesigning Work
GenAI Training for B2B Organizations isn’t a software rollout. Learn how business-led AI adoption drives real transformation and results.
Collaborating on Generative AI Education at George Fox University
Here's how one-on-one mentorship, workshops, and training is empowering educators to use Generative AI thoughtfully.
AI for B2B Go-to-Market: Speed Without Differentiation Isn’t Strategy
Launching a new AI product? Discover why real conversations, not just AI tools, are the key to effective B2B go-to-market differentiation.
Shadow AI: Why Employees Go Rogue and How Leaders Can Respond
Shadow AI is rising as employees adopt tools faster than policies allow. Learn how leaders can balance innovation, security, and productivity.
Inside Our AI Test Kitchen: How We’re Really Using AI Tools
Explore how Cascade Insights® is experimenting with AI across research, analysis, reporting, and design. Real-world examples show where AI accelerates our work—and where human expertise still leads.
Case Study – Turning Market Insights into Messaging that Resonates
See how Cascade Insights® partnered with Connection to reshape their messaging, build thought leadership, and drive marketing success since 2018.
Agentic AI Market Research: The Bridge Between Code and Context
Agentic AI won’t scale without understanding real workflows. Learn why market research is key to building trusted, human-centered AI agents.
How to Create a Jobs-to-be-Done Framework to Identify AI Investments
Discover how a Jobs-to-be-Done framework can identify AI investments that solve real problems so that your AI investments drive real impact.
AI Competitive Landscape Analysis: Should You Worry About Your Competitor’s New AI?
Turn speculation into strategy: an AI competitive landscape analysis provides hard data that empowers informed strategic decisions.
Avoid the Costly Flop: Achieving Product-Market Fit in the New AI Era
Achieving product-market fit ensures your AI integration becomes a profitable solution that people actually need and are willing to pay for.
AI-Fabricated Studies: A Wake-Up Call for B2B Research Integrity
Imagine a world where an entire B2B research study—participants, interviews, insights, and final deliverables—is completely fabricated by AI. Here's how to spot an inauthentic study.
From Data to Decisions: Maximizing Value with the Right B2B Research Consultant
Here's how the right B2B research consultant can help the maximize the value of research findings by translating them into real results.
From Estimate to Reality: Improving Incidence Rate Accuracy in B2B Research
Inaccurate incidence rates can derail your B2B research. Learn why this matters and how to find the right recruiting vendors.
Vetting the Best: Ensuring Quality Research Respondents in B2B Tech
B2B research firms must go beyond basic box-checking when recruiting participants. Here's how to consistently deliver the most accurate and high-quality insights.
Case Study – Using Quantitative Research to Prioritize Features for a Product Roadmap
Here's how we used quantitative research to help our client prioritize the features of a new software platform they were building a product roadmap for, while ensuring differentiation from others already on the market.
12 Signs Your B2B Tech Company Needs a Market Research Agency
Here are 12 key signs that your B2B tech company could benefit from partnering with a market research agency.
Case Study – Creating Compelling Sales and Marketing in Complex Tech Ecosystems
This is how we used In-Depth Interviews (IDIs) with senior decision-makers to gain a better understanding of the complexities in their current tech ecosystem.
Case Study – How to Create Research-Backed Thought Leadership
Here's how we used a quantitative survey of CFOs to understand their needs and challenges to create compelling thought leadership.
Differentiation Beyond Price: Using a Competitive Intelligence Study to Shape Your Strategy
While pricing strategies are important, you need a competitive intelligence study that explores multiple facets beyond just pricing.
AI for Market Researchers: A Practical Guide for Enhanced Data Analysis
AI tools are making a huge impact in the field of market research, particularly in the ways in which researchers ...
Case Study – Building Success in a New Market Segment with Strategic Marketing
In this short video, we'll show the steps we took to help our SaaS client develop a strategic marketing plan to expand their customer base to include both enterprise and mid-market customers.
Case Study – Combatting Competitive Threats With B2B Research
What would you do if emerging technologies were jeopardizing your current offerings? Here's how to use B2B research to stay ahead of competitive threats.
SaaS Market Research: Go Beyond Your MarTech Metrics
SaaS market research can answer critical questions that internal data often can't address. Here’s a deeper look into what it can reveal.
Case Study – Using B2B Research to Better Understand Core Audiences
Learn how to use B2B research to gain a comprehensive understanding of dynamics at both the persona and market levels.