B2B Buyer Personas

The foundation you need for any marketing initiative

Buyer personas are table stakes for B2B marketers. They provide the foundation needed for any marketers to create effective messaging that resonates with prospective buyers on a deep level. 

Beware the Buyer Persona

Unfortunately, you know that B2B buyer personas often place too much emphasis on:

  • Demographics
  • Psychological profiles
  • Obvious information
  • Catchy titles
  • Great design

This kind of templated, generic, or irrelevant information doesn’t give you what you actually need  to increase leads and sales. 

Our Approach to Buyer Persona Development

At Cascade Insights, our B2B Buyer Personas are never templated. Instead, we design our studies to answer such questions as:

  • How do different buyers on the same team relate to each other?
  • What does their complete buyer’s journey look like?
  • What are the specific technology needs of your buyer personas?
  • What are the features that each buyer cares about?
  • What’s holding buyers back?

Effective buyer personas should dig deep in exploring a variety of different areas that affect how prospective buyers make their decisions. This is how to create buyer personas that actually affect change.

Past Buyer Persona Research Clients

Bamboo HR
Cascade Insights Customer - F5

“The decision to partner with Cascade Insights on recent B2B research projects has worked out very well. Their ability to quickly understand our industry and specific business challenges, combined with their strong project execution skills has quickly made them our preferred partner for B2B work. Specifically, I appreciate their collaborative approach in being open to conceptual research discussions, making field adjustments on the fly, and in making recommendations of their own during execution of the project. It truly is a pleasure to work with the team at Cascade!”

— Phil Panuela, Dir. Global Insights, Gogo

B2B Buyer Personas: Tech Sector Specialists

We only accept buyer persona research projects from the B2B tech sector.

  • SaaS
  • PaaS
  • IaaS
  • Software
  • Hardware
  • Cybersecurity
  • IoT
  • Cloud
  • AI
  • Big Data
  • AR/VR
  • Blockchain
  • Applications
  • Infrastructure
  • & More

Contact Us

Our B2B buyer persona experts can listen to your unique business needs, show you past buyer persona examples and case studies, and deliver you a proposal to help get you started.

Learn more about our approach to buyer persona research.