B2B Buyer’s Journey Mapping
What do you need to do to turn a website visitor into a buyer?
Your tour guide through the wilds of B2B…
B2B buying is complex. Several people are involved in narrowing a shortlist of vendors to consider. One person may sign the check, but many are involved in deciding whether or not to buy.
To understand B2B buying decisions, you need to know your buyer personas and how they interact.
That’s where we come in.
Understand B2B buying in customers’ natural habitats.
With our B2B customer journey mapping, you can learn:
Sean and his colleagues at Cascade Insights have consistently delivered great work for us. Relative to a lot of vendors I’ve worked with, the Cascade team did a great job of taking high level, somewhat ambiguous guidance (from me), and turning that into creative, effective deliverables.
– Microsoft
They’re easy to work with, comprehensive in what they deliver, and have a zeal to provide outstanding customer service. I would recommend Cascade Insights to any company, big or small, and in any industry.
– Symantec
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