Research from Gartner shows that only 5-17% of a B2B buying group’s time is spent meeting with suppliers. If you don’t know what your buyers are doing during the rest of the typical 3-9 month B2B sales cycle, your marketing dollars will be poorly spent.
Yes, the buyer’s journey is long and complex, but Cascade Insights’ market research services can provide a great deal of clarity.
Our approach to buyer’s journey research blends qualitative and quantitative approaches. We always customize our study design to best address your unique business problem. On any given project we may leverage: