B2B Market
Research Blog

Welcome to the Cascade Insights B2B Market Research Blog, where we share insights from 10+ years of helping companies succeed in the B2B tech sector. We cover topics such as research methodology, understanding B2B buyers, defining your brand, and expanding your market. This blog is designed exclusively for marketers, product development teams, sales leaders, and market researchers in the B2B tech sector.

B2B Churn Rate: Don’t Be A Chump About Churn

CRM data can’t tell you everything about your B2B churn rate. Here are 4 reasons you may not have considered, based on Cascade Insights’ own research.
September 16, 2020/by Brian Surguine

B2B Buyer’s Journey: 7 Reasons Prospects “Swipe Left” Instead of Reaching Out

Some prospects just find you unworthy. Learn 7 reasons why they swipe left instead of contacting you in their B2B Buyer's Journey.
September 7, 2020/by Laura Johnson

B2B Customer Experience Research: Because The Whole Company Needs Voice of the Customer Data

Customer experience research uncovers the voice of the customer data your organization needs to smooth the buyer’s journey & boost sales.
August 26, 2020/by Ava Anderson

Know Before You Go (To Market): Key Go-To-Market Research Questions

Make sure your GTM Strategy is guided by the voice of the customer. Key go-to-market-research questions to ask your target market.
August 7, 2020/by Ava Anderson

5 Clues Your Product Team Needs B2B Jobs-To-Be-Done Research

Are you focusing on the features that buyers will actually use- not just what they say they want? B2B Jobs-To-Be-Done Research can help.
August 7, 2020/by Ava Anderson

Rebranding A Company: Dos & Don’ts

Dear B2B tech sector, there is a lot to consider before rebranding a company. Here’s what to keep in mind in order to avoid costly mistakes.
June 26, 2020/by Sean Campbell

COVID-19: The End of the Beginning

13.5% of respondents saw an increase in business activity – 4x better than the last time we fielded the survey.
April 21, 2020/by Philippe Boutros

5 Clues It’s Time for Brand Research

Which of your business problems are being caused by customer brand perception? Learn the signs it’s time for brand research.
April 16, 2020/by Ava Anderson

Nearly 80% of Business Activity Is Disrupted By Coronavirus

Coronavirus is disrupting business operations regardless of industry and company size - and is particularly impacting leadership roles. See more data on how the pandemic is impacting business.
March 25, 2020/by Philippe Boutros

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