B2B Market
Research Blog

Welcome to the Cascade Insights B2B Market Research Blog, where we share insights from 10+ years of helping companies succeed in the B2B tech sector. We cover topics such as research methodology, understanding B2B buyers, defining your brand, and expanding your market. This blog is designed exclusively for marketers, product development teams, sales leaders, and market researchers in the B2B tech sector.

The Future of Connected Health

On the B2B Revealed show, Dr. Joe Kvedar shares why the Healthspan is so much shorter than the Lifespan and why the future for Connected Health is bright.
April 3, 2019/by Sean Campbell

B2B Breakups: 200+ Interviews With The Ones That Got Away

Win-loss analysis from 200+ interviews with B2B buyers. How to avoid common blunders like inflexible pricing, misguided messaging, and bad sales strategy.
January 24, 2018/by Isabel Gautschi

Failure To Launch Syndrome: Do You Have The Symptoms?

After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail.

Before your next B2B product launch, make sure you aren’t experiencing any of the following symptoms.
July 21, 2017/by Sean Campbell

You Can’t Always Have Quant With Your Qual

Smaller populations & insufficient samples often plague B2B quantitative research. Qualitative B2B research may actually give you more valuable information.
May 17, 2017/by Sean Campbell

How Good Researchers Give Bad News

Good B2B market research is designed to illuminate areas that could use some work. Here's our approach to delivering bad news in a constructive way.
April 19, 2017/by Isabel Gautschi

Market Research Recruiting: How To Get A Superb Sample

When it comes to B2B studies, having the right people is just as important as asking the right questions. How to do B2B market research recruiting right.
February 21, 2017/by Sean Campbell

Key Buying Criteria: The Path to ‘Yes’

Find B2B buyers' key buying criteria to craft better messaging and product development strategies.
September 21, 2016/by Sean Campbell

In-Depth Interviews: The Answer To ‘None of The Above’

In-depth interviews (IDIs) are basically the Leatherman of B2B market research. They can reveal the context you weren't even aware of.
September 14, 2016/by Sean Campbell

Pump Up Your Partnership: 9 Questions for Your Channel

Cascade Insights presents a series of questions designed to help companies better understand their partners and improve their B2B channel strategy.
April 26, 2016/by Isabel Gautschi

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