B2B Market
Research Blog

Welcome to the Cascade Insights B2B Market Research Blog, where we share insights from 10+ years of helping companies succeed in the B2B tech sector. We cover topics such as research methodology, understanding B2B buyers, defining your brand, and expanding your market. This blog is designed exclusively for marketers, product development teams, sales leaders, and market researchers in the B2B tech sector.

B2B Market Research Recruitment: Right People, Right Questions

Here are the best ways to recruit the best participants for a B2B research study – and how to get the most valuable info from them.
November 23, 2022/by Raeann Bilow

4 Ways B2B Buyer Persona Research Supports the Sales Process

Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process. 
October 31, 2022/by Tricia Lindsey

B2B Messaging Frameworks: Grounded by Research, Activated by Marketing

The best messaging frameworks come from research and marketing teams working together. Here’s how to make it happen.
October 17, 2022/by Ashley Wilson

Why B2B Organizations Need Buyer Personas

Buyer personas are table takes for any B2B organization. These are the times when it is particularly crucial for an organization to procure buyer persona research.
October 5, 2022/by Raeann Bilow

3 Types of Market Research to Benefit Healthcare Cybersecurity Startups

Here’s how market research can help a rapidly-expanding healthcare cybersecurity startup grow in the right direction.
September 16, 2022/by Raeann Bilow

How To Activate Your B2B Market Research Recommendations

Strong and compelling recommendations should always be included in market research findings. Here's how to activate them.
September 6, 2022/by Raeann Bilow

B2B Market Research: Exposing the Truth

In an industry where the truth is evolving at a rapid pace, you can trust B2B market research projects to uncover the truth and provide a guide for the future.
August 23, 2022/by Alexis Ford

Don’t Stop Believin’ in Message Testing

Great B2B messaging, just like a great song, resonates. To resonate with buyers, it’s best to learn from the greatest hits of all time.
August 9, 2022/by Tricia Lindsey

B2B Market Research Firms: We Deliver Bad News to Good People

Our unofficial saying around here is, "We deliver bad news to good people". Here's why.
July 28, 2022/by Raeann Bilow

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