B2B Market
Research Blog

Welcome to the Cascade Insights B2B Market Research Blog, where we share insights from 10+ years of helping companies succeed in the B2B tech sector. We cover topics such as research methodology, understanding B2B buyers, defining your brand, and expanding your market. This blog is designed exclusively for marketers, product development teams, sales leaders, and market researchers in the B2B tech sector.

B2B Messaging: It’s Harder than B2C

B2B messaging is rewarding to create, challenging to make, and requires expertise to effectively test. Great customer insights can help you get started in the right way.
October 11, 2019/by Sean Campbell

B2B Quant: Not Your Average Survey

Recruiting for B2B quantitative research works differently than in B2C. B2B personas change relevant roles and responsibilities far more frequently.
September 4, 2019/by Brian Surguine

B2B Focus Groups: Aim for Alchemy, Avoid Anarchy

B2B focus group moderators need a solid understanding of both the business and technical context in order to effectively gain insight from participants.
September 2, 2019/by Isabel Gautschi

Hero’s Quest: The B2B Buyer’s Journey

Improve the B2B buyer's journey: flip the funnel, up your LinkedIn ad game, get customer feedback, leverage influencers, & more.
August 7, 2019/by Brian Surguine

Win-Loss Analysis: Is Your Sales Team Set Up To Succeed?

With our B2B win-loss analysis research experience, we have found that simple adjustments to your sales team can result in improved win rates.
May 14, 2019/by Brian Surguine

B2B Brand Research: Don’t Skip the Qual

B2B brand research requires a specifically B2B approach and upfront qualitative research before surveying larger samples of B2B buyers.
April 18, 2019/by Isabel Gautschi

The Future of Connected Health

On the B2B Revealed show, Dr. Joe Kvedar shares why the Healthspan is so much shorter than the Lifespan and why the future for Connected Health is bright.
April 3, 2019/by Sean Campbell

B2B Breakups: 200+ Interviews With The Ones That Got Away

Win-loss analysis from 200+ interviews with B2B buyers. How to avoid common blunders like inflexible pricing, misguided messaging, and bad sales strategy.
January 24, 2018/by Isabel Gautschi

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