B2B Market
Research Blog

Welcome to the Cascade Insights B2B Market Research Blog, where we share insights from 10+ years of helping companies succeed in the B2B tech sector. We cover topics such as research methodology, understanding B2B buyers, defining your brand, and expanding your market. This blog is designed exclusively for marketers, product development teams, sales leaders, and market researchers in the B2B tech sector.

How Does a Person Fall in Love…with Your Product?

Is it love or is it hate? If you’re uncertain how users feel about your product, you should commission user persona research to find out.
May 12, 2021/by Krista Daly

Is Your Buyer Persona Research Written So You Can Actually Use It?

To be able to unlock the powerful benefits of buyer persona research, you first need to ensure it’s written in a way that your company can actually use.
April 29, 2021/by Raeann Bilow

5 Risks of Conducting Your Own B2B Buyer Persona Research

These are the five greatest risks marketers can make while attempting to conduct buyer persona research on their own.
April 8, 2021/by Raeann Bilow

Market Opportunity Research: What’s the Point?

Once you’ve completed a market opportunity study, we can give you the guidance to understand what comes next for every department involved.
April 8, 2021/by Krista Daly

Market Opportunity: Go Beyond Quant to Get the Right Insights

You may think quant research is enough to understand your market opportunity, but it doesn’t guarantee the insights you need. Here’s what to do instead.
March 23, 2021/by Krista Daly

Mistakes B2B Marketers Make Without Buyer Personas

Buyer persona research is crucial to creating effective messaging and marketing that targets the right people. Without this crucial foundational piece, it’s impossible to set your marketing off in the right direction. Here are just a few examples of where B2B marketers can go wrong without it.
March 19, 2021/by Raeann Bilow

Market Opportunity Research: Demand Evidence and Think Critically

Market opportunity research will give you the confidence to know there is a market and a need for your solution.
March 9, 2021/by Krista Daly

Success Isn’t Guaranteed: Concept Testing Can Help

You want your new technology to be adopted by millions. Concept Testing can show you what you need to fix before you launch.
February 23, 2021/by Krista Daly

Make Better Decisions With B2B Concept Testing

As you plan a new product or service and go-to-market strategy, B2B concept testing can protect you from poor investments.
February 11, 2021/by Krista Daly

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