B2B Market
Research Blog

Welcome to the Cascade Insights B2B Market Research Blog, where we share insights from 10+ years of helping companies succeed in the B2B tech sector. We cover topics such as research methodology, understanding B2B buyers, defining your brand, and expanding your market. This blog is designed exclusively for marketers, product development teams, sales leaders, and market researchers in the B2B tech sector.

Expert Networks vs. Panel Providers for B2B Research Studies

Expert networks are a fast-moving new industry that comes with both risks and rewards. These are the potential benefits B2B companies could gain – or what risks they might face – by working with expert networks.
March 8, 2023/by Raeann Bilow

B2B vs. B2C Market Research: Key Project Differences

Almost every aspect of a B2B product is different from B2C. Here’s how those differences result in different strategies and approaches when conducting B2B market research.
February 13, 2023/by Alexis Ford

4 Market Research Studies Every Biotech Startup Needs

B2B market research helps biotech startups get buy-in from investors with insights that help plan for a successful launch and sustained success.
December 7, 2022/by Alexis Ford

B2B Market Research Recruitment: Right People, Right Questions

Here are the best ways to recruit the best participants for a B2B research study – and how to get the most valuable info from them.
November 23, 2022/by Raeann Bilow

4 Ways B2B Buyer Persona Research Supports the Sales Process

Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process. 
October 31, 2022/by Tricia Lindsey

B2B Messaging Frameworks: Grounded by Research, Activated by Marketing

The best messaging frameworks come from research and marketing teams working together. Here’s how to make it happen.
October 17, 2022/by Ashley Wilson

Why B2B Organizations Need Buyer Personas

Buyer personas are table takes for any B2B organization. These are the times when it is particularly crucial for an organization to procure buyer persona research.
October 5, 2022/by Raeann Bilow

3 Types of Market Research to Benefit Healthcare Cybersecurity Startups

Here’s how market research can help a rapidly-expanding healthcare cybersecurity startup grow in the right direction.
September 16, 2022/by Raeann Bilow

How To Activate Your B2B Market Research Recommendations

Strong and compelling recommendations should always be included in market research findings. Here's how to activate them.
September 6, 2022/by Raeann Bilow
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