B2B Market Segmentation Research
Understand which audiences to invest in and which ones to avoid. Spend time where you can gain the most value.
Market segmentation research insights drive sales.
A lot rides on getting your market segments right. From product development to marketing, to sales, market segmentation research is key to good strategy.
With our B2B market segmentation research, you’ll learn the needs of each market segment and whether any current solutions meet those needs. We can also figure out adoption patterns, as well as pricing and quality expectations by segment, and much more.
Research. In context.
B2B market segmentation research is complex and requires an industry specialization to be done right. Since we focus on B2B tech all day, every day, we bring a great deal of context to the table.
Cascade Insights was hired to develop voice of customer information related to a new market segment for us. The team did a great job of distilling our information request into blocks so that we could understand different aspects of the response. But the execution and results of the project were outstanding. It has informed our messaging and has provided us with a framework to deliver our story in a way that the customers will be more aligned with. The process has opened our eyes to a whole new way of capturing market information. I anticipate using them again.
– Nexans
Finding the right research partner is not easy, but Cascade Insights delivers just what we need. They provide meaningful insights, complete the work in a timely manner and made sure to take into account our business context. I am confident that Sean and the team can tackle the tricky market questions that we have to address in order to succeed.
– Concur
18165 S. Brookstone Dr,
Oregon City, Oregon 97045