Cascade Insights Blog

Expert Networks vs. Panel Providers for B2B Research Studies

Expert networks are a fast-moving new industry that comes with both risks and rewards. These are the potential benefits B2B companies could gain – or what risks they might face – by working with expert networks.

B2B vs. B2C Market Research: Key Project Differences

Almost every aspect of a B2B product is different from B2C. Here’s how those differences result in different strategies and approaches when conducting B2B market research.

Message Maps, Frameworks, and More: Decrypting the Differences for the B2B Marketer

January 24, 2023/in B2B Marketing Blog, B2B Messaging, Blog Posts /by Raeann Bilow

Have you ever wondered if there are any significant differences between the ways marketers label a messaging effort? We decrypt those here.

4 Market Research Studies Every Biotech Startup Needs

December 7, 2022/in B2B Buyer Persona Research, B2B Market Opportunity Research, B2B Market Research Blog, Blog Posts, Message Testing Research, Uncategorized /by Alexis Ford

B2B market research helps biotech startups get buy-in from investors with insights that help plan for a successful launch and sustained success.

B2B Market Research Recruitment: Right People, Right Questions

November 23, 2022/in B2B Market Research Blog, Videos /by Raeann Bilow

Here are the best ways to recruit the best participants for a B2B research study – and how to get the most valuable info from them.

4 Ways B2B Buyer Persona Research Supports the Sales Process

October 31, 2022/in B2B Buyer Persona Research, B2B Market Research Blog, B2B Marketing Blog, Blog Posts /by Tricia Lindsey

Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process.

B2B Messaging Frameworks: Grounded by Research, Activated by Marketing

October 17, 2022/in B2B Market Research Blog, B2B Marketing Blog, Blog Posts /by Ashley Wilson

The best messaging frameworks come from research and marketing teams working together. Here’s how to make it happen.

Why B2B Organizations Need Buyer Personas

October 5, 2022/in B2B Buyer Persona Research, B2B Market Research Blog, Videos /by Raeann Bilow

Buyer personas are table takes for any B2B organization. These are the times when it is particularly crucial for an organization to procure buyer persona research.