Here’s how we conducted focus groups with key buyer personas to determine the best tactics for bringing a SaaS solution to market.
Marketers who develop their own SaaS buyer personas should be prepared to navigate a series of obstacles that compromise the quality and accuracy of their personas over time.
Here’s how we used quantitative studies to establish a clear benchmark for our client’s engagement with the open source community.
Follow-up questions are indispensable in B2B qualitative research. These are the top tactics that we employ to ensure that we gather quality responses.
Here’s how we used message testing to help our client understand what messages would resonate best with B2B customers.
Niche positioning allows professional services to generate more value for their clients, deliver higher quality services, and so much more.
Here’s how we used B2B research to help a client develop impactful thought leadership content.
Here’s how one of our clients used buyer persona research to reveal the marketing and sales approaches that aligned well with an online sales approach.
Here’s how one of our clients was able to gain approval from all members of the B2B buying committee with buyer persona research.
Integrating sales expertise is essential for effective B2B messaging. Here’s how marketers can harness the strength of their sales teams.
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- Customer Experience Research
- — Buyer Persona Research
- — Buyer's Journey Research
- — Key Buying Criteria Research
- — Jobs-To-Be-Done Research
- — User Personas
- — Customer Satisfaction Research
- B2B Product/Service Research
- — Market Opportunity Research
- — Concept Testing
- — Go-To-Market Research
- Marketing Enablement Research
- — B2B Data-Driven Marketing Research
- — Message Testing
- — Brand Research
- — Thought Leadership
- — Partner Enablement