Cascade Insights Blog

Case Study – Look Before You Launch: Messaging, Packaging, and Pricing Research

Here’s how we conducted focus groups with key buyer personas to determine the best tactics for bringing a SaaS solution to market.

SaaS Buyer Personas: DIY or Agency-Assisted?

November 2, 2023/in B2B Buyer Persona Research, B2B Market Research Blog /by Raeann Bilow

Marketers who develop their own SaaS buyer personas should be prepared to navigate a series of obstacles that compromise the quality and accuracy of their personas over time.

Case Study: Quantitative Benchmarking for Gauging Open Source Investment Impact

October 26, 2023/in B2B Market Research Blog, Case Study, Videos /by Raeann Bilow

Here’s how we used quantitative studies to establish a clear benchmark for our client’s engagement with the open source community.

B2B Qualitative Research: The Power of Follow-Up Questions

October 13, 2023/in B2B Market Research Blog, Blog Posts /by Raeann Bilow

Follow-up questions are indispensable in B2B qualitative research. These are the top tactics that we employ to ensure that we gather quality responses.

Case Study: How to Use B2B Message Testing to Drive Leads and Sales

October 9, 2023/in B2B Market Research Blog, B2B Marketing Blog, B2B Messaging, Blog Posts, Case Study, Message Testing Research, Videos /by Raeann Bilow

Here’s how we used message testing to help our client understand what messages would resonate best with B2B customers.

The Power of Niche Positioning for Professional Services

September 26, 2023/in B2B Marketing Blog, B2B Messaging, Blog Posts, Marketing Strategy /by Raeann Bilow

Niche positioning allows professional services to generate more value for their clients, deliver higher quality services, and so much more.

How to leverage B2B research for thought leadership

Case Study: How to Leverage B2B Research for Impactful Thought Leadership

September 21, 2023/in B2B Market Research Blog, B2B Thought Leadership, Case Study, Videos /by Raeann Bilow

Here’s how we used B2B research to help a client develop impactful thought leadership content.

How to successfully launch a new product

Case Study: Launching a New Product With Buyer Persona Research

September 14, 2023/in B2B Buyer Persona Research, B2B Market Research Blog, Case Study, Videos /by Raeann Bilow

Here’s how one of our clients used buyer persona research to reveal the marketing and sales approaches that aligned well with an online sales approach.