- Competitive Landscape Analysis
- Product / Service Launches
- Market Opportunity Research
- Channel / Market Research
- Influencer Marketing Research
- Message Testing Research
- Customer Journey Mapping
- Market Segmentation Research
- Key Buying Criteria Research
- Win / Loss Analysis
- Brand Research
- Go-to-Market Research
- Buyer Persona Research
- B2B Usability Testing
- Account-Based Marketing Research
- Podcast Production
- Content Strategy
- Persona Development
- Messaging Upgrades
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B2B Revealed Podcast
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.
B2B Quant: Not Your Average Survey
/0 Comments/in B2B Brand Studies, B2B Customer Journey Mapping, B2B Market Research Blog, Blog Posts, Featured Journey, Methodologies /by Brian SurguineRecruiting for B2B quantitative research works differently than in B2C. B2B personas change relevant roles and responsibilities far more frequently.
Rising to Leadership
/0 Comments/in B2B Leadership, B2B Marketing Blog, Blog Posts, Interviews - Thought Leaders, Podcasts /by Brian SurguineExecutive leadership coach Ron Carucci joins the show to share how executives can do better on strategy, resource allocation, and using their power.
Thumb-Stopper Creative
/0 Comments/in B2B Marketing Blog, Blog Posts, Content Creation, Content Strategy, Interviews - Thought Leaders, Podcasts /by Brian SurguineLeverage Facebook’s ad campaign feedback for great B2B marketing on Instagram and Facebook. Featuring Peter Reitano, B2B creative expert and CEO of Abacus.
Take Care of Your Data
/0 Comments/in B2B Marketing Blog, Blog Posts, Interviews - Thought Leaders, Podcasts /by Brian SurguineHow to fight B2B data degradation. Tips from Ruth Stevens, co-author of “B2B Data-Driven Marketing: Sources, Uses, and Results.”
Hero’s Quest: The B2B Buyer’s Journey
/0 Comments/in B2B Buyer Persona Research, B2B Customer Journey Mapping, B2B Market Research Blog, B2B Marketers, B2B Sales, Blog Posts, Featured Journey, Interviews - Thought Leaders /by Brian SurguineImprove the B2B buyer’s journey: flip the funnel, up your LinkedIn ad game, get customer feedback, leverage influencers, & more.
Are You a Superboss?
/0 Comments/in B2B Marketing Blog, Blog Posts, Interviews - Thought Leaders, Podcasts /by Brian SurguineIn this episode, professor & executive coach Sydney Finkelstein explains how B2B leadership superbosses create lasting value for their companies.
The Transparent Seller
/0 Comments/in B2B Marketing Blog, Blog Posts, Interviews - Thought Leaders, Podcasts /by Brian SurguineIn this episode, Todd Caponi explains why radical transparency is the key to rebuilding trust in B2B sales.
Offices For Humans
/0 Comments/in B2B Marketing Blog, Blog Posts, Interviews - Thought Leaders, Podcasts /by Brian SurguineTech office culture can receive a boost from good office design. Kristin Kelsey, an expert on office design and Design Lead at Herman Miller, tells us how.
Going Beyond Brexit: Doing Business in the UK, France, and Germany
/0 Comments/in B2B Marketing Blog, B2B Sales, Blog Posts, Interviews - Thought Leaders, Podcasts /by Brian SurguineIn this episode, we discuss how Brexit will impact the world of B2B with Martina Bozadzhieva, market research Europe expert at DuckerFrontier.