Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world. We’ve done that for years through The B2B Market Research podcast. But what if we had more to share? What if we had more insights about B2B sales, marketing, and product development that were […]
The data shows that in the computer games, software, and hardware industries, most employees are under age 35. Read on for more findings on ageism in tech.
Eight content marketing tips for measuring how effectively your content sells your product or service. Take your content from awkward to sophisticated.
Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it’s adapt or die. Here are eight trends to know.
Welcome to the B2B Revealed Podcast
/0 Comments/in B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Podcasts, Presentations, Product Managers /by Sean CampbellHaving what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world. We’ve done that for years through The B2B Market Research podcast. But what if we had more to share? What if we had more insights about B2B sales, marketing, and product development that were […]
Ageism in Tech: The Silent Career Killer
/0 Comments/in B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured B2B Marketing Teams, Featured B2B Product Managers, Featured CI Teams, Featured Market Research Teams, Featured Podcasts, Podcasts, Product Managers, Studies /by Sean CampbellThe data shows that in the computer games, software, and hardware industries, most employees are under age 35. Read on for more findings on ageism in tech.
Does It Sell? Content Marketing Tips
/2 Comments/in B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured B2B Marketing Teams, Featured Podcasts, Podcasts, Product Managers /by Sean CampbellEight content marketing tips for measuring how effectively your content sells your product or service. Take your content from awkward to sophisticated.
You Can’t Always Have Quant With Your Qual
/0 Comments/in B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured CI Teams, Featured Market Research Teams, Featured Podcasts, Podcasts, Product Managers /by Sean CampbellGetting an appropriate number of responses to surveys for B2B tech research can be challenging. A qualitative study isn’t a bad compromise.
How Partners Are Adapting to the Cloud
/0 Comments/in B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured CI Teams, Featured Market Research Teams, Featured Podcasts, Podcasts, Product Managers /by Sean CampbellYour partner channel sees the world differently now. The cloud has changed everything. For partners today, it’s adapt or die. Here are eight trends to know.
How Good Researchers Give Bad News
/0 Comments/in B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured CI Teams, Featured Market Research Teams, Featured Podcasts, Podcasts, Presentations, Product Managers /by Isabel GautschiTo avoid a shoot-the-messenger scenario, market researchers need excellent business communication skills. Deliver bad news in a constructive way.
Gender Gap: A Look at 50 Tech Giants
/0 Comments/in B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured B2B Marketing Teams, Featured B2B Product Managers, Featured CI Teams, Featured Market Research Teams, Featured Podcasts, Podcasts, Product Managers /by Sean CampbellIs LinkedIn ad targeting a valid source of information for company demographics? We took a closer look at the tech gender gap to find out.
Big Data Ethics: Math Responsibly
/0 Comments/in B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured B2B Marketing Teams, Featured B2B Product Managers, Featured CI Teams, Featured Market Research Teams, Featured Podcasts, Podcasts, Product Managers /by Sean CampbellBig data can be used to create a powerful supporting argument for nearly anything. It has never been more important to use math responsibly.
The Pre-Flight Checklist for Research Presentations
/0 Comments/in B2B Market Researchers, Blog Posts, Competitive Intelligence Teams, Podcasts, Presentations /by Sean CampbellFollow this simple checklist to avoid crashing and burning during your next market research readout. These PowerPoint tips will be a lifesaver.
Market Research Recruiting: How To Get A Superb Sample
/0 Comments/in B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured B2B Product Managers, Featured CI Teams, Featured Market Research Teams, Featured Podcasts, Podcasts, Product Managers /by Sean CampbellWhen it comes to B2B studies, having the right people is just as important as asking the right questions. How to do market research recruiting right.