B2B Revealed Podcast
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.
(503) 898-0004 | hello@cascadeinsights.com
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.
Are You a Superboss?
/0 Comments/in B2B Marketing Blog, Blog Posts, Interviews - Thought Leaders, Podcasts /by Brian SurguineIn this episode, professor & executive coach Sydney Finkelstein explains how B2B leadership superbosses create lasting value for their companies.
The Transparent Seller
/0 Comments/in B2B Marketing Blog, Blog Posts, Interviews - Thought Leaders, Podcasts /by Brian SurguineIn this episode, Todd Caponi explains why radical transparency is the key to rebuilding trust in B2B sales.
Offices For Humans
/0 Comments/in B2B Marketing Blog, Blog Posts, Interviews - Thought Leaders, Podcasts /by Brian SurguineTech office culture can receive a boost from good office design. Kristin Kelsey, an expert on office design and Design Lead at Herman Miller, tells us how.
Going Beyond Brexit: Doing Business in the UK, France, and Germany
/0 Comments/in B2B Marketing Blog, B2B Sales, Blog Posts, Interviews - Thought Leaders, Podcasts /by Brian SurguineIn this episode, we discuss how Brexit will impact the world of B2B with Martina Bozadzhieva, market research Europe expert at DuckerFrontier.
Win-Loss Analysis: Is Your Sales Team Set Up To Succeed?
/0 Comments/in B2B Market Research Blog, B2B Sales, Blog Posts, Interviews - Thought Leaders, Win/Loss Analysis /by Brian SurguineWith our B2B win-loss analysis research experience, we have found that simple adjustments to your sales team can result in improved win rates.
We’ve Moved… New B2B Marketing & Market Research Blogs
/0 Comments/in Blog Posts /by Isabel GautschiWe’ve launched a new Cascade Insights B2B Marketing Blog & B2B Market Research Blog.
Tech Needs More Age Diversity
/0 Comments/in Blog Posts /by Isabel GautschiDespite frequent public commitments to diversity, the tech industry isn’t kind to those over age 35. What’s more, many don’t see a problem with that. Remember when Mark Zuckerberg famously claimed that “young people are just smarter”? But, companies deprive themselves of the benefit of experience when they undervalue hiring and retaining workers who have […]
In Defense of Women In Tech
/1 Comment/in Blog Posts /by Isabel GautschiThere have been attempts to justify the stark gender disparity in tech. But none of them are valid. Cascade Insights was recently asked to present our findings on the gender gap in tech. More than 1 million LinkedIn profiles of employees of 50 major tech companies revealed how far the industry is from achieving gender […]
A B2B Primer: VR
/0 Comments/in B2B Marketers, B2B Sales, Blog Posts, Featured Podcasts, Interviews - Thought Leaders, Podcasts /by Trevor GilbertWhatever acronym you choose — VR, AR, MR, XR, or something else — reality is getting an upgrade. Here’s what B2B companies lest they’re left behind.
Teams: Better With Time
/0 Comments/in B2B Marketers, B2B Sales, Blog Posts, Featured Podcasts, Interviews - Thought Leaders, Podcasts /by Trevor GilbertGuest Maia Josebachvili, VP of Marketing and Strategy at Greenhouse, has gone beyond that conventional wisdom and helped to create the Employee Lifetime Value Framework.