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B2B Market Research
- Customer Experience Research
- — Buyer Persona Research
- — Buyer's Journey Research
- — Key Buying Criteria Research
- — Jobs-To-Be-Done Research
- — User Personas
- — Customer Satisfaction Research
- B2B Product/Service Research
- — Market Opportunity Research
- — Concept Testing
- — Go-To-Market Research
- Marketing Enablement Research
- — B2B Data-Driven Marketing Research
- — Message Testing
- — Brand Research
- — Thought Leadership
- — Partner Enablement
Case Study – Look Before You Launch: Messaging, Packaging, and Pricing Research
/in B2B Go-To-Market Research, B2B Market Research Blog, B2B New Product Launch Research, Case Study /by Raeann BilowShare this entry
Here’s how we conducted focus groups with key buyer personas to determine the best tactics for bringing a SaaS solution to market.
SaaS Buyer Personas: DIY or Agency-Assisted?
/in B2B Buyer Persona Research, B2B Market Research Blog /by Raeann BilowShare this entry
Marketers who develop their own SaaS buyer personas should be prepared to navigate a series of obstacles that compromise the quality and accuracy of their personas over time.
Case Study: Quantitative Benchmarking for Gauging Open Source Investment Impact
/in B2B Market Research Blog, Case Study, Videos /by Raeann BilowShare this entry
Here’s how we used quantitative studies to establish a clear benchmark for our client’s engagement with the open source community.
B2B Qualitative Research: The Power of Follow-Up Questions
/in B2B Market Research Blog, Blog Posts /by Raeann BilowShare this entry
Follow-up questions are indispensable in B2B qualitative research. These are the top tactics that we employ to ensure that we gather quality responses.
The Power of Niche Positioning for Professional Services
/in B2B Marketing Blog, B2B Messaging, Blog Posts, Marketing Strategy /by Raeann BilowShare this entry
Niche positioning allows professional services to generate more value for their clients, deliver higher quality services, and so much more.
Case Study: How to Leverage B2B Research for Impactful Thought Leadership
/in B2B Market Research Blog, B2B Thought Leadership, Case Study, Videos /by Raeann BilowShare this entry
Here’s how we used B2B research to help a client develop impactful thought leadership content.
Case Study: Launching a New Product With Buyer Persona Research
/in B2B Buyer Persona Research, B2B Market Research Blog, Case Study, Videos /by Raeann BilowShare this entry
Here’s how one of our clients used buyer persona research to reveal the marketing and sales approaches that aligned well with an online sales approach.
Case Study: How to use B2B Buyer Personas to Persuade Decision Makers
/in B2B Buyer Persona Research, B2B Market Research Blog, Case Study, Videos /by Raeann BilowShare this entry
Here’s how one of our clients was able to gain approval from all members of the B2B buying committee with buyer persona research.
The Secret to B2B Sales Messaging Success: Marketing-Sales Synergy
/in B2B Market Research Blog, B2B Marketing Blog, B2B Messaging /by Raeann BilowShare this entry
Integrating sales expertise is essential for effective B2B messaging. Here’s how marketers can harness the strength of their sales teams.