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B2B Market Research
- Customer Experience Research
- — Buyer Persona Research
- — Buyer's Journey Research
- — Key Buying Criteria Research
- — Jobs-To-Be-Done Research
- — User Personas
- — Customer Satisfaction Research
- B2B Product/Service Research
- — Market Opportunity Research
- — Concept Testing
- — Go-To-Market Research
- Marketing Enablement Research
- — B2B Data-Driven Marketing Research
- — Message Testing
- — Brand Research
- — Thought Leadership
- — Partner Enablement
AI Content Marketing Tools: A Supersuit for Modern Marketers
/in B2B Marketing Blog, Content Marketing /by Alexis FordShare this entry
AI-based content assistants are continuing to evolve, and a marketer who fails to get used to wearing a super-suit will be left behind. Worse yet, while you’re falling behind personally, your team, company, clients, or partners will feel the pain as well.
Why SaaS Companies Need Market Research
/in B2B Market Research Blog, Blog Posts /by Raeann BilowShare this entry
SaaS companies require specialized B2B market research partners that understand their unique challenges. The following case studies illustrate exactly how we’ve managed to meet those needs.
Cascade Insights Company History: What We Don’t Do
/in B2B Market Research Blog, B2B Marketing Blog, Blog Posts, Videos /by Raeann BilowShare this entry
Services firms need to be able to say where they provide value and where they don’t. This is our story of how we came up with that answer.
B2B Thought Leadership: Tough Times Call for a Second Opinion
/in B2B Market Research Blog, B2B Marketing Blog, B2B Thought Leadership, Blog Posts /by Ashley WilsonShare this entry
B2B thought leadership is more important than ever during a tough economic period. These are our five tips for creating great thought leadership content during a downturn.
Expert Networks vs. Panel Providers for B2B Research Studies
/in B2B Market Research Blog, Videos /by Raeann BilowShare this entry
Expert networks are a fast-moving new industry that comes with both risks and rewards. These are the potential benefits B2B companies could gain – or what risks they might face – by working with expert networks.
B2B vs. B2C Market Research: Key Project Differences
/in B2B Buyer Persona Research, B2B Market Research Blog, Videos /by Alexis FordShare this entry
Almost every aspect of a B2B product is different from B2C. Here’s how those differences result in different strategies and approaches when conducting B2B market research.
B2B Market Research Recruitment: Right People, Right Questions
/in B2B Market Research Blog, Videos /by Raeann BilowShare this entry
Here are the best ways to recruit the best participants for a B2B research study – and how to get the most valuable info from them.
4 Ways B2B Buyer Persona Research Supports the Sales Process
/in B2B Buyer Persona Research, B2B Market Research Blog, B2B Marketing Blog, Blog Posts /by Tricia LindseyShare this entry
Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process.