B2B Revealed Podcast
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.
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B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.
We’ve Moved… New B2B Marketing & Market Research Blogs
/0 Comments/in Blog Posts /by Isabel GautschiWe’ve launched a new Cascade Insights B2B Marketing Blog & B2B Market Research Blog.
Tech Needs More Age Diversity
/0 Comments/in Blog Posts /by Isabel GautschiDespite frequent public commitments to diversity, the tech industry isn’t kind to those over age 35. What’s more, many don’t see a problem with that. Remember when Mark Zuckerberg famously claimed that “young people are just smarter”? But, companies deprive themselves of the benefit of experience when they undervalue hiring and retaining workers who have […]
In Defense of Women In Tech
/1 Comment/in Blog Posts /by Isabel GautschiThere have been attempts to justify the stark gender disparity in tech. But none of them are valid. Cascade Insights was recently asked to present our findings on the gender gap in tech. More than 1 million LinkedIn profiles of employees of 50 major tech companies revealed how far the industry is from achieving gender […]
A B2B Primer: VR
/0 Comments/in B2B Marketers, B2B Sales, Blog Posts, Featured Podcasts, Interviews - Thought Leaders, Podcasts /by Trevor GilbertWhatever acronym you choose — VR, AR, MR, XR, or something else — reality is getting an upgrade. Here’s what B2B companies lest they’re left behind.
Teams: Better With Time
/0 Comments/in B2B Marketers, B2B Sales, Blog Posts, Featured Podcasts, Interviews - Thought Leaders, Podcasts /by Trevor GilbertGuest Maia Josebachvili, VP of Marketing and Strategy at Greenhouse, has gone beyond that conventional wisdom and helped to create the Employee Lifetime Value Framework.
Data’s Cold Embrace
/0 Comments/in B2B Marketers, B2B Sales, Blog Posts, Featured Podcasts, Interviews - Thought Leaders, Podcasts /by Trevor GilbertDavid Fisher, author of Hyper-Connected Selling, knows that technology-enabled sales is great, but it’s never going to satisfy the need for human connection.
B2B’s Amazon Moment
/0 Comments/in B2B Marketers, B2B Sales, Blog Posts, Featured Podcasts, Interviews - Thought Leaders, Podcasts /by Trevor GilbertChloë Thomas, author of “B2B eCommerce MasterPlan” joins us to talk about B2B eCommerce. Yes, B2B companies need to go online. No, they shouldn’t be taking their cues from the Amazon consumer experience.
Creative Teams Need a Reliable Protector
/0 Comments/in B2B Marketers, Blog Posts, Featured Podcasts, Interviews - Thought Leaders, Podcasts /by Trevor GilbertCreative teams need a reliable protector if they’re going to be effective contributors. Make sure you have your team’s back.
Marketing Madness: Chasing Viral Dreams
/0 Comments/in B2B Marketers, Blog Posts, Featured Podcasts, Interviews - Thought Leaders, Podcasts /by Trevor GilbertYour video doesn’t need to go viral to be a success. Despite that, too many marketers chase views at the expense of reaching the right viewers.
Ready to Book It? Probably Not
/0 Comments/in B2B Marketers, B2B New Product Launch Research, Blog Posts, Featured Podcasts, Interviews - Thought Leaders, Podcasts /by Trevor GilbertIn the latest episode of B2B Revealed, Sean Campbell interviewed Caleb Breakey, CEO of Speak It To Book. They discussed the best way to transform your business views into a story worthy of publication. Here’s a hint: a fancy title is not the same as recognized thought leadership.