Cascade Insights Blog

How Does a Person Fall in Love…with Your Product?

Is it love or is it hate? If you’re uncertain how users feel about your product, you should commission user persona research to find out.

Is Your Buyer Persona Research Written So You Can Actually Use It?

April 29, 2021/in B2B Buyer Persona Research, B2B Market Research Blog, Blog Posts /by Raeann Bilow

To be able to unlock the powerful benefits of buyer persona research, you first need to ensure it’s written in a way that your company can actually use.

5 Risks of Conducting Your Own B2B Buyer Persona Research

April 8, 2021/in B2B Buyer Persona Research, B2B Market Research Blog, Blog Posts /by Raeann Bilow

These are the five greatest risks marketers can make while attempting to conduct buyer persona research on their own.

Market Opportunity Research: What’s the Point?

April 8, 2021/in B2B Market Opportunity Research, B2B Market Research Blog, Blog Posts, Product/Service Research /by Krista Daly

Once you’ve completed a market opportunity study, we can give you the guidance to understand what comes next for every department involved.

Market Opportunity: Go Beyond Quant to Get the Right Insights

March 23, 2021/in B2B Market Opportunity Research, B2B Market Research Blog, Blog Posts, Jobs-To-Be-Done, Product/Service Research /by Krista Daly

You may think quant research is enough to understand your market opportunity, but it doesn’t guarantee the insights you need. Here’s what to do instead.

Mistakes B2B Marketers Make Without Buyer Personas

March 19, 2021/in B2B Buyer Persona Research, B2B Market Research Blog, Blog Posts /by Raeann Bilow

Buyer persona research is crucial to creating effective messaging and marketing that targets the right people. Without this crucial foundational piece, it’s impossible to set your marketing off in the right direction. Here are just a few examples of where B2B marketers can go wrong without it.