Cascade Insights Blog

Research Panel Quality Check: Trust Then Verify

Research Panel Quality Check: Trust Then Verify

“Quality, quality, quality: never waver from it, even when you don’t see how you can afford to keep it up. When you compromise, you become a commodity, and then you die.”—Gary Hirshberg The market research industry has struggled for years to recruit the right respondents and ensure the best research panel quality. It’s a well-documented […]

Buyer Personas

Mistakes B2B Marketers Make Without Buyer Personas

Buyer persona research is crucial to creating effective messaging and marketing that targets the right people. Without this crucial foundational piece, it’s impossible to set your marketing off in the right direction. Here are just a few examples of where B2B marketers can go wrong without it.

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