B2B marketing has a vanity problem. Popularity is one thing, profitability is another. Samantha Stone, author of “Unleash Possible: A Marketing Playbook That Drives B2B Sales,” shares her thoughts on measuring marketing ROI.
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Recognized Thought Leadership
The founders of Cascade Insights are members of the Strategic and Competitive Intelligence Professionals Society and are available for press interviews on the subject of the Buyers’ Journey and B2B market research.
Previously they have been quoted in Forbes, the New York Times, ZDNet, LA Times, and other publications.
B2B Revealed Podcast
- — Competitive Landscape Analysis
- — Product / Service Launches
- — Market Opportunity Research
- — Channel / Market Research
- — Customer Journey Mapping
- — Market Segmentation Research
- — Key Buying Criteria Research
- — Win / Loss Analysis
- — Brand Studies
- — Go-to-Market Research
- — Buyer Persona Research
- — B2B Usability Testing