Roger Courville is a well-known pro at virtual presentations. We picked his brain for his best practices, pet peeves, and must-haves for your next deck.
Having what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world. We’ve done that for years through The B2B Market Research podcast. But what if we had more to share? What if we had more insights about B2B sales, marketing, and product development that were […]
The data shows that in the computer games, software, and hardware industries, most employees are under age 35. Read on for more findings on ageism in tech.
Eight content marketing tips for measuring how effectively your content sells your product or service. Take your content from awkward to sophisticated.
Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it’s adapt or die. Here are eight trends to know.
Roger Courville: Why You Suck at Virtual Presentations
/0 Comments/in Blog Posts, Featured Podcasts, Podcasts, Presentations /by Sean CampbellRoger Courville is a well-known pro at virtual presentations. We picked his brain for his best practices, pet peeves, and must-haves for your next deck.
Failure To Launch Syndrome: Do You Have The Symptoms?
/0 Comments/in B2B Buyer Persona Research, B2B Go-To-Market Research, B2B Market Researchers, B2B New Product Launch Research, Blog Posts, Competitive Intelligence Teams, Featured B2B Product Managers, Featured Podcasts, Podcasts, Product Managers, Win/Loss Analysis /by Sean CampbellBefore your next B2B product launch, make sure you aren’t experiencing any of the following red flags. Market research has the cure.
An Open Letter To B2B Sales Leaders
/0 Comments/in B2B Buyer Persona Research, B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured B2B Marketing Teams, Featured Podcasts, Key Buying Criteria, Podcasts, Presentations, Product Managers, Win/Loss Analysis /by Isabel GautschiWe’ve collected some of the most common mistakes that B2B sales reps make. Here’s how to recognize and avoid these blunders.
Welcome to the B2B Revealed Podcast
/0 Comments/in B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Podcasts, Presentations, Product Managers /by Sean CampbellHaving what amounts to a collective PhD in B2B comes with the responsibility to share some of our knowledge with the world. We’ve done that for years through The B2B Market Research podcast. But what if we had more to share? What if we had more insights about B2B sales, marketing, and product development that were […]
Ageism in Tech: The Silent Career Killer
/1 Comment/in B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured B2B Marketing Teams, Featured B2B Product Managers, Featured CI Teams, Featured Market Research Teams, Featured Podcasts, Podcasts, Product Managers, Studies /by Sean CampbellThe data shows that in the computer games, software, and hardware industries, most employees are under age 35. Read on for more findings on ageism in tech.
Does It Sell? Content Marketing Tips
/4 Comments/in B2B Customer Journey Mapping, B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured B2B Marketing Teams, Featured Podcasts, Podcasts, Product Managers /by Sean CampbellEight content marketing tips for measuring how effectively your content sells your product or service. Take your content from awkward to sophisticated.
You Can’t Always Have Quant With Your Qual
/0 Comments/in B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured CI Teams, Featured Market Research Teams, Featured Podcasts, Podcasts, Product Managers /by Sean CampbellGetting an appropriate number of responses to surveys for B2B tech research can be challenging. A qualitative study isn’t a bad compromise.
How Partners Are Adapting to the Cloud
/1 Comment/in B2B Channel Market Research, B2B Go-To-Market Research, B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured CI Teams, Featured Market Research Teams, Featured Podcasts, Podcasts, Product Managers /by Sean CampbellYour partner channel sees the world differently now. The cloud has changed everything. For partners today, it’s adapt or die. Here are eight trends to know.
How Good Researchers Give Bad News
/0 Comments/in B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured CI Teams, Featured Market Research Teams, Featured Podcasts, Podcasts, Presentations, Product Managers /by Isabel GautschiTo avoid a shoot-the-messenger scenario, market researchers need excellent business communication skills. Deliver bad news in a constructive way.
Gender Gap: A Look at 50 Tech Giants
/0 Comments/in B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured B2B Marketing Teams, Featured B2B Product Managers, Featured CI Teams, Featured Market Research Teams, Featured Podcasts, Podcasts, Product Managers /by Sean CampbellIs LinkedIn ad targeting a valid source of information for company demographics? We took a closer look at the tech gender gap to find out.