Cascade Insights Blog

B2B Messaging Framework

People-Pleasing Is Not a Good Messaging Strategy

People-pleasing is safe, but it leads to poor B2B marketing strategy. Learn what you should do instead when crafting your next B2B messaging framework.

“I Have No Idea What Your Product Does”: A Cautionary Tale of Marketing Buzzwords

Everything promises to accelerate, optimize, and transform. But, um, what does it do? Your B2B content strategy should prohibit marketing buzzwords.

B2B Messaging: It’s Harder than B2C

B2B Messaging: It’s Harder than B2C

B2B messaging is rewarding to create, challenging to make, and requires expertise to effectively test. Great customer insights can help you get started in the right way.

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