Cascade Insights Blog

B2B Buyer Persona Research: Truth Over Templates

The power of a strong B2B buyer persona is undeniable. In the past, creating them brought a competitive advantage for companies that used them. Today, it’s more than just a benefit; it’s a necessity. However, if your personas are so generic that you can’t effectively reach your target audiences, you might want to think about […]

cascade insights top business to work for in Oregon

Cascade Insights Recognized as Top Business to Work for in Oregon

April 11, 2022/in B2B Market Research Blog, B2B Marketing Blog, Blog Posts /by Raeann Bilow

Here’s Cascade Insights’ account on how we became a “top business to work for in Oregon” as a 100% remote company.

B2B Buyer’s Journey: Buyers and Marketers in the Blender

March 8, 2022/in B2B Market Research Blog, Blog Posts /by Ashley Wilson

Are you in a new role? Has your marketing budget been slashed? You’re not alone. The B2B Buyer’s Journey has changed, and you need research to stay ahead.

B2B Customer Experience Research: Turn Grimaces Into Grins

February 22, 2022/in B2B Customer Experience Research, B2B Market Research Blog, Blog Posts, Customer Satisfaction Research /by Raeann Bilow

On its own, the telemetry provided by any cloud service isn’t always going to be able to provide a complete understanding of customer satisfaction throughout the entire customer journey. Learn how including qual can help give you the full story.

B2B Quantitative Surveys: Design Them Like You Give A Damn

February 8, 2022/in B2B Market Research Blog, Blog Posts /by Tricia Lindsey

You can’t write an effective quantitative survey if you don’t care. Yet, unfortunately, that’s how many surveys are created today, by folks who don’t give a damn. Follow these 8 steps to design great research questions.

Untrustworthy B2B Thought Leadership: 3 Red Flags To Watch Out For

November 1, 2021/in B2B Market Research Blog, B2B Marketing Blog, B2B Thought Leadership, Blog Posts /by Raeann Bilow

Just because a B2B thought leadership piece exists does not mean that it’s credible. Watch out for these 3 red flags to signal it’s untrustworthy.

Customer Satisfaction Research: Common Mistakes to Avoid

October 19, 2021/in B2B Market Research Blog, Blog Posts, Customer Satisfaction Research /by Tricia Lindsey

Customer satisfaction research is an important tool in your market research toolbox. Learn from these customer satisfaction research horror stories to improve your B2B customer satisfaction research strategy.

B2B Buyer Personas: 6 Key Insights to Build Effective Marketing Strategy

B2B Buyer Personas: 6 Key Insights to Build an Effective Marketing Strategy

October 12, 2021/in B2B Buyer Persona Research, B2B Market Research Blog /by Alexis Ford

Do your buyer personas lack information to help you create meaningful marketing? Learn how to create a solid marketing backbone with insightful B2B buyer personas.