If you’re a B2B marketer who needs agency support, finding the right partner can be frustrating. B2B marketing and B2B tech both require significant expertise. B2B marketing agency partnerships are often high-stakes and high-cost, with little margin for error. It’s impractical to grill every candidate on the ins and outs of your space, and worse to chance a disastrous initial collaboration. How can you be confident you’re landing an agency that can get the job done?

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It’s tempting to assume that emotional marketing elements like your brand story don’t matter in B2B. But research shows that’s not the case. Marketers lose a key opportunity to gain a competitive edge when they ignore the emotional elements of B2B branding, like brand storytelling.

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